Oct 5, 2026
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6 min read
What ApolloNext and a live SDR rollout taught me about the architecture behind modern outbound
Sep 28, 2026
7 min read
Dallas, three million cold calls and what I think the next era of outbound needs to measure
Sep 21, 2026
I rebuilt an outbound motion around four questions: who, which account, why now and what next
Sep 14, 2026
What two opposite sales decisions this week taught me about automation, ownership and restraint
Sep 7, 2026
What helping a client hire my eventual replacement taught me about building systems that survive without you
Aug 31, 2026
8 min read
What a 300-dial coaching session taught me about the system underneath the KPI
Aug 24, 2026
5 min read
What two days inside a real B2B SaaS team taught me about dashboards, resistance and why GTM problems look different up close
Aug 17, 2026
10 min read
Why adding capacity before proving the system usually multiplies the problem
Aug 10, 2026
9 min read
What this week taught me about assumptions, experiments and the stories we create before the evidence arrives
Aug 3, 2026
Why healthy pipeline can still hide a broken path to collected cash
Jul 27, 2026
Why the strongest weeks rarely show up on the dashboard.
Jul 20, 2026
4 min read
Why the best sales leaders stop treating symptoms and start finding bottlenecks
