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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Read time: 3min

Welcome back to The GTM Launchpad!

Hey Sales Homies! We're closing out 2024 with a bang and gearing up for even bigger wins in 2025. Let’s slice through the noise in B2B prospecting and spot opportunities to sharpen our game.

Today's Lineup:

• AI’s Smart Leap in Sales: How it’s reshaping our strategies.

• Standing Out as Everyone Levels Up: Tactics for 2025.

• Going Public on LinkedIn: The dos and don'ts from the trenches.

Grab your coffee let's break it down and build up our game plans!

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Unpacking B2B Prospecting: A Real-Deal Recap of 2024

2024’s been wild right? I've linked arms with over 25 orgs and hit up more than 120 chats with the big brains in Crypto, Auto, Tech and more. Here’s the skinny on shaking up your strategy as we skate into 2025:

Email Overload: Not Dead, Just Crowded

Feeling like your emails vanish into the void? You’re not alone. We're wrestling with a record-breaking 361.6 billion B2B emails this year. But hey there’s hope—make each email a tailor made gem. Dig into their pain points and speak directly to them. It's like making the email a key that fits their lock perfectly.

Cold Calling: Still the King

Ignore the naysayers—cold calling isn't going anywhere. The secret sauce? Timing and relevance. Flip the script and make calls conversational gambits about things that truly matter to them. That's how we keep the dialogue alive and kicking.

LinkedIn’s Fluff Fest

Too much fluff, not enough stuff. If you’re playing the LinkedIn game in 2025 make it count. Cut the vanity metrics and deliver content that solves, teaches or enriches. That’s how you build lasting clout—through credibility that compounds.

Social Selling: Not One-Size-Fits-All

Outside the LinkedIn echo chamber the landscape’s different. If your peeps aren’t scrolling their days away meet them where they are. Make your social selling savvy enough to find them on their turf, in their style.

AI and Data: Cut Through the Chaos

AI's stirring up the pot but it’s all about smart use, not just use. Get hands-on with data that's fresh, sharp and—above all—actionable. Let’s not drown in data but dive for the pearls.

Peeking into 2025:

• Keep Data on Point: More isn't always better. Aim for high quality hits over high volume misses.

• Empower Your Newbies: Comfort on calls comes with confidence. Train 'em right and they'll do more than just dial—they'll deliver.

• Personalize Like a Pro: Whether it's calls, emails or DMs make it feel like it’s tailored just for them.

Explore. Engage. Evolve.

🎥 Must-Watch Video: Cold Calling Battle Live Event

Missed our live cold calling throwdown? No worries—I’ve got the replay! Watch as top SDRs duke it out for $500 complete with live coaching and real-deal tactics you can steal for your calls.

Catch the replay right here 👇

📚 Book of the Week: "The Transparency Sale" by Todd Caponi

Tired of sales spiels? Todd Caponi champions radical honesty in sales in "The Transparency Sale". Discover how upfront honesty can turn your pitches from passable to powerful and win trust fast. Get Your Copy

Bonus Sales Tactics 🤑

1. Golden Question Cold Call: Cut through the noise. Start your calls with, "Hey, you're the [job title] at [company] right? Noticed [specific challenge]—sound familiar?" It’s how Erik nailed a major win last week with the Director of Data at AT&T!
   

2. Micro-Commitments: Keep the convo flowing. After pitching lock in the next chat with "Sounds like a fit? Let’s pencil in next Tuesday to go deeper. Works for you?"
   

3. Real-Time Social Proof: During pitches flash those success stats. Show 'em real results like "Check this—boosted another client’s leads by 40% in just 3 months!"

That’s a Wrap Homies!

It's nearly showtime for 2025! I’d love to hear what's worked for you in these newsletters and what you’re eager to see next year. Drop me your thoughts, your wins, your wants. Your insights help us all level up.

Let’s close out strong and charge into 2025 ready to crush it! See you next Monday! ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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