Is AI worth the hype this year?

Spoiler alert: It is!

Author

Tom Slocum
January 20, 2025

In partnership with

Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey everyone hope you’re enjoying the long weekend and taking some time to reflect on this Martin Luther King Jr Day. It’s a day that reminds us of the power of speaking up and driving change something we aim to do around here even in the world of sales.

This past week has been a mix of hustle and learning curves as we dig deeper into AI to streamline our sales processes making sure our SDRs can really focus on what matters

👉 connecting with people

Also a quick shoutout to my VA Leal for seriously lifting the load off my shoulders. If you’re ever considering a VA Magic has been fantastic. Feel free to hit me up if you're curious about it

Now let’s dive into this issue where we explore AI's real deal in sales this year. Ready to see what all the fuss is about?

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Why AI? Why Now?

So the big question on everyone's mind: Is AI worth the hype this year? Let's dive in and see how you can harness AI to uplevel your sales strategy. Buckle up it's about to get tactical!

First off AI isn't just some sci-fi buzzword anymore. It's here and it's transforming the sales landscape. From automating mundane tasks to providing deep insights into customer behavior AI is the wingman you didn't know you needed. But how do you make it work for you? Let's break it down

1. Supercharge Your Prospecting

The old way: Spending hours sifting through lists trying to find that golden prospect

The AI way: AI tools can provide accurate, real-time data helping you identify and target the right prospects effortlessly. Imagine cutting your prospecting time in half and doubling your accuracy. Sounds like a win win right?

2. Craft Emails That Actually Get Read

The struggle: Writing emails that don't sound like they were generated by a robot (even if they were)

The solution: AI-powered platforms can help you draft personalized emails that resonate. Remember personalization & relevancy are key. Mention something specific about their company or role. Keep it concise and focus on how you can solve their pain points. Need inspiration? Check out Jill Konrath's insights on effective email strategies

3. Automate Follow-Ups Without Losing the Human Touch

The dilemma: Following up without being a nuisance

The fix: AI can schedule and send follow-up emails based on the recipient's behavior. Did they open your email? Click on a link? AI can trigger the next step ensuring you're always top of mind without being overbearing

4. Qualify Leads Like a Pro

The challenge: Separating the wheat from the chaff

The AI advantage: AI can analyze data points to score and prioritize leads so you're focusing your energy on prospects most likely to convert. This means higher efficiency and better conversion rates

5. Forecast Sales with Precision

The guesswork: Trying to predict your sales pipeline

The AI precision: AI algorithms can analyze historical data and market trends to provide accurate sales forecasts. This allows for better planning and resource allocation.

Getting Started with AI in Sales

Feeling overwhelmed? Start small. Implement one AI tool that addresses your most pressing pain point. Test it, tweak it and once you're comfortable expand your AI toolkit.

Remember AI is here to augment your skills not replace them. The human touch is irreplaceable in sales. Use AI to handle the grunt work so you can focus on building relationships and closing deals.

Final Thoughts

AI is more than just hype it's a real needle mover! By integrating AI into your sales strategy you're not just keeping up with the times. You're staying ahead of the curve.

Stay savvy, stay selling! 💪

Explore. Engage. Evolve.

In this RevShow episode, dive into AI tools revolutionizing the sales process, from lead generation to nurturing and qualification. Key tools include:

  • ChatGPT: Enhances content creation, perfect for copywriting and script generation.

  • IRA by Dubb: Customizes messaging with personal details, tone, and objections, making outreach more targeted.

  • Jasper: Ideal for crafting engaging long-form content, particularly blog posts.

  • Hemingway & Grammarly: Improve writing clarity and correctness, with Hemingway focusing on readability and Grammarly perfecting grammar.

AI is reshaping sales by making high-quality content the key to success, moving beyond mass emails and enabling social selling through blogs, videos, and posts to build trust and reach a wider audience.

What if selling isn't just a profession but a vital skill we all use every day? In To Sell Is Human, Daniel H. Pink flips the script on traditional sales, showing how influencing, persuading, and convincing others are essential life skills. Whether you're pitching a big idea, getting your kids to eat veggies, or just trying to make your point heard, this book arms you with fresh strategies like crafting irresistible pitches and truly understanding others to make you a pro at moving people in your personal and professional life.

Why grab this book: Because who wouldn’t want to become a master persuader while having a blast learning practical, research-backed tips that make influencing others feel natural, fun, and wildly effective?

Bonus Sales Tactics 🤑

Let’s continue discussing the big question for 2025: Is AI worth the hype? Spoiler alert it’s not just hype it’s the real deal. Here are three next level sales tactics to help you crush your goals and make AI your new BFF

1. Work smarter, not harder with AI sales tools

Look nobody’s got time for busy work. Tools like SPOTIO are here to save the day by automating all those boring tasks (think lead gen, follow-ups, and even planning your sales route). That means more time for you to build real connections and close those deals like a boss. AI = your sales wingman.

2. Roll out AI-powered personal assistants

Imagine having an assistant who knows your customers better than they know themselves. AI agents can predict what your buyers need before they even ask making every interaction feel like magic. Personalized, proactive and super smooth your clients will wonder how you got so good

3. Get a coach in your corner (Powered by AI)

We all need a little feedback to level up, right? AI-driven coaching tools like Spinify are like having your own hype squad. They break down your performance, show you where you can improve, and even gamify the whole process to keep it fun. It’s like turning sales training into a video game where YOU are the hero.

So there you have it your AI-inspired issue to smash it this year. The future is here and it’s all about working smarter, connecting better and closing faster. Let’s make 2025 our best sales year yet.

You in? 👊

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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