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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

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Welcome back to The GTM Launchpad!

Hope you're all winding down from the holiday buzz and gearing up for the New Year bash! Over here despite a gnarly cold sweeping through the house post-Christmas (the kids are on the mend and the elf on the shelf is officially retired for the season!), spirits are high and the outlook for 2025 is bright

Reflecting on 2024 we've seen it all—from highs to lows and everything in between. It’s been a wild ride and I’m stoked to have shared it with all of you. As we roll into 2025 I’m all about locking in on those simple but game-changing personal goals. We’re keeping the moves quiet but our goals loud—more ninja, less noise! 😎

But hey before I dive into planning mode let’s talk about the now. We've just got a couple of days left in 2024 and I’m here to make sure we wrap this year up right and start the new one even better.

So grab your coffee or hey maybe a leftover holiday cookie (or three?)and let’s get into the last bits of 2024 together 👇

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Gearing Up for 2025 – Crafting Your Game Plan

As we close the chapter on 2024—a year of highs, lows and everything in between—it's time to set the stage for a new year with intention and insight. Here at The SD Lab we're not just flipping the calendar; we're refining our strategies to ensure 2025 is our most impactful year yet. Here's a peek at how we're planning to crush it and some cues you might consider for your own playbook:

Back to Basics with a Purposeful Twist
This year it’s all about perfecting the fundamentals with a strategic twist. We're honing our focus on precision in everything we do—calls, emails and engagements. Think sniper-like accuracy over shotgun blasts. Quality interactions mean more than quantity- making every touchpoint count.

Streamlining Our Tech Stack
We're slashing any excess in our tech stack to amplify efficiency and effectiveness. If a tool doesn’t simplify selling or enhance our bottom line, it’s out. We're doubling down on AI ensuring it amplifies our efforts without overriding the human touch our clients value.

Forging Real Connections
Forget trying to game the algorithms. In 2025 genuine relationships are at the forefront of our strategy. Whether through a quick video message or a personalized email we're committed to making each interaction memorable and meaningful.

Embracing Deep Work
Inspired by the books that filled our year and the undeniable power of focused, uninterrupted work we're carving out more space for deep work. Less noise, more substantial outcomes.

Personal Goals to Guide Us
Sharing a bit from my personal playbook as we head into the new year I'm focusing on three core principles:

1. Move Like a Ninja: Keep quiet about the big moves until they're ready to shine

2. Trust in Gut & God (GG): Rely on instinct and faith to steer through the challenges

3. Stay Focused: Keep my head down, distractions out and speed up execution.

These simple but powerful goals are about enhancing clarity, discipline and growth.

Your Turn!
What are you planning for 2025? I’d love to hear about the personal goals you’re setting and how you’re preparing to tackle the new year. Hit reply or drop a comment. Maybe we can help each other level up.

As we gear up for 2025 it’s not just about what we plan to do; it’s about how we plan to do it. Reflecting on what worked, what didn’t and how we can improve is crucial. For me it involved asking tough questions about our successes and missteps in 2024, identifying lessons learned and deciding what needs to evolve.

Here’s a simple guide to help you set your stage:

• Reflect Deeply: What were your standout wins and painful losses?

• Learn Earnestly: What lessons can you carry forward?

• Plan Strategically: What needs to change and how can you make it happen?

Let’s make 2025 a year of disciplined action and transformative growth. Here’s to setting clear goals, crushing them and maybe just maybe making our best moves in silence.

Explore. Engage. Evolve.

🎥 Must-Watch Video: If you want 2025 to be your breakthrough year check out this game changing talk by Alex Hormozi. Trust me it’s not just another motivational speech. It’s a blueprint for massive success. Watch it here 👇

📚 Book of the Week: Need a fresh perspective on handling noise both literal and metaphorical? Dive into "STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World" by Dan Lyons. It's about making less noise and making what you do say truly count. Grab your copy

Bonus Sales Tactics 🤑

1. Golden Question Cold Call: As we edge closer to the New Year try this: "Hey [Name] just saw your update about [topic] and wondered does [related question] ring true for you?" It's personal, direct and opens up a real conversation—not just another sales pitch.
   

2. New Year Video Hack: Stand out with a personal New Year's video. Simple, sincere wishes for a great start to 2025 can reignite cold leads and warm up current prospects. No pitches just good vibes. Last year this little move helped close a major deal that almost slipped through the cracks.

That’s a Wrap!

And just like that we're closing out another chapter and gearing up for a new one. Thanks for sticking with The GTM Launchpad through 2024. Your engagement, feedback and stories are what fuel this newsletter week after week

As we jump into 2025 I’m committed to making this space even more valuable for you. Expect more behind-the-scenes peeks, tactical guides and real-life stories that help you navigate the sales world.

Got ideas, wishes or feedback for what you want to see next year? Don’t hold back—hit reply or drop a comment. Let’s make 2025 our best year yet!

Catch you next Monday for the first 2025 edition of The GTM Launchpad! Here's to crushing those goals and making every moment count! ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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