Welcome to the GTM Launchpad newsletter! Each week, I will share with you a sales play to help you grow your business, level up your sales game, and find success in the trenches. My aim is to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

This week we're diving into the deep end of video in sales outreach. I am here to demystify it, inspire you to integrate it into your strategies and provide a practical, tactical playbook to kick-start your video prospecting.

The Art and Science of Video Outreach

Plan Your Structure

Every good video starts with a script. Identify the prospect's pain points and provide a solution. Remember to be concise and targeted. A well-structured 60 to 90-second video can work wonders.

Show and Tell

Take advantage of screen sharing and your camera. Show your face to build a connection and use visuals to emphasize your points.

Master the Call-to-Action

Close your video with a clear and compelling CTA. Leverage lines like "Would you be opposed to hearing what I have to say here, {first name}?" to spark interest and encourage action.

Want a masterclass on how to nail video prospecting? Last week’s Star in the Making Melissa Gaglione has a killer video-selling course that's absolutely worth checking out!

When and How to Use Video

Cold Outreach

Break the ice with video around touch #3. Incorporating video here can spark curiosity and give you an edge over long complex email approaches.

Proposal Walkthrough & Follow-Up

Use video to walk your prospect through your proposal and emphasize key points. For follow-ups, a video can add a personalized touch and help rekindle interest.

Onboarding and Training

Don't stop at the sale! Use video for onboarding and training to ensure a smooth transition and customer experience.

Metrics That Matter

Video outreach isn't just about adding flair to your pitch, it's a proven sales tactic. According to SalesLoft and Inside Sales integrating video into your prospecting strategy can improve your open rates, increase replies, and close more deals. The data speaks for itself y’all.

Surprisingly only 43.8% of sales teams use video in their prospecting strategy. This is your chance to gain a competitive edge! Just do it ✅

Extra Tips for Your Video Strategy

Leverage LinkedIn

Use video in your LinkedIn messages to stand out and dodge spam filters.

Don't Overthink It

Your first few videos might not be perfect, and that's okay. Authenticity often outshines perfection in the sales world.

Feature of the Week - A Star in the Making

Meet Will Taylor! A Partner Program wizard who’s been instrumental in creating successful and revenue-generating partner programs. He’s not just built programs that increased partner retention by 70%, but also stood up an entire program from scratch!

Will’s got a knack for creating scalable, repeatable activities that reach your ideal customer profile, keeping you top of mind within your strategic relationships. If partner revenue generation is a pain point for your business, Will’s your guy.

And guess what? Will shares tactical partnership content Mon-Fri on his LinkedIn and via the PartnerHacker Daily newsletter. So follow him, subscribe, and give your partnerships a boost! 🤘

Partner Tool Spotlight

This week I also wanted to highlight & recommend you check out Sendspark. I've personally been using Sendspark in my video sales process and it's been a game changer. You won’t want to miss their “Video Selling Live: Motivate Your Team to Use Video” event happening later today @ 10 am MT with Chris Bogue & Celena Magnussen! You can register and catch it LIVE here

Tom’s Action Challenge

And last thing - your challenge this week: Create a 90-second video for a prospect using this framework:

• Personalized Greeting

• Problem Identification

• Solution Presentation

• Clear Call-to-Action

Shoot that video, send it, and let me know the response!

Till next week keep raising the bar in sales! 🤘

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

FORWARD TO A FRIEND 👉 [Click Here]