Welcome to the GTM Launchpad newsletter! Each week, I will share with you a sales play to help you grow your business, level up your sales game, and find success in the trenches. My aim is to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

What's popping GTM Tribe! 🚀

We talk strategy, tactics, techniques... but today?

We're diving deep into the SOUL of sales.

Yep we're talking about Emotional Intelligence (EQ).

Why EQ is King in Sales 🤴

We all know the importance of IQ in sales. Knowing your product inside out, understanding the market landscape, and being able to crunch those numbers.

But EQ? That's your X-factor. It's the magic that helps you connect, relate, and empathize.

It’s that 'knowing' when to push, when to pull back, and when to pivot the conversation.

We've all had those interactions where something just "clicked" with a prospect right? More often than not EQ played a role.

Understanding and implementing EQ doesn't just make us better sellers. It makes us better communicators, listeners, and humans.

🌟 Magic Moment: During my outreach at The SD Lab I always prioritize understanding a prospect's current pain points. Instead of diving straight into features and benefits I ask questions, listen actively, and try to feel their struggle.

That connection? It often leads to richer conversations and deeper relationships.

Here's How To Level Up with EQ:

Active Listening 🎧

• Fully immerse yourself in what the prospect says.

• Paraphrase to ensure understanding.

• Let conversations flow. Avoid forcing a sales pitch.

Empathetic Response 💬

• Use empathetic phrases like "I understand where you're coming from."

• Share relatable stories to show alignment without overshadowing.

Emotional Self-awareness 🤔

• Gauge your emotional state pre-outreach.

• Reflect, identify triggers, and strategize for future interactions.

Adaptability and Flexibility 🌊

• Adjust based on prospect cues.

• Ask open-ended questions. Let the prospect steer.

Authenticity and Sincerity 🌟

• Speak with conviction. Avoid jargon and pretense.

• Be genuine and your prospects will resonate with your authenticity.

💡 Spotlight: HumanticAI: Your EQ Wingman 💡

Want to dive deeper into understanding your prospects? Meet HumanticAI.

Their Buyer Intelligence platform empowers one to better connect and personalize outreach. Integrating a touch of EQ magic with AI brilliance. And guess what? We're teaming up for a webinar! Dive into those details below.

Here it is in action with my profile 👇

EQ and AI might seem worlds apart but when they come together? You get an explosive combo of heart and tech.

If you’re eager to blend both I've got just the thing...

Join me and Shawn Sease on August 30th at @12 pm EST for "Understanding Buyer Language" hosted by HumanticAI

We're peeling back the layers of buyer communication. Helping you tap into that deep connection every salesperson dreams of.

See you there? 😉 Register here

Feature of the Week: Matthew Lakajev 🌠

LinkedIn guru, AI aficionado, and all-around sales savant. Matthew isn't just talking the talk. He's walking it.

Why You Should Care: If you've been sleeping on LinkedIn as a sales tool it's time to wake up! I’ve co-hosted sessions with Matthew and can vouch for the transformative power of his program.

Within weeks I've seen folks boost their brand presence, drive sales, and truly connect with their audience.

Action Step: Check out Matthew's 4-week content magic. Join the AI Content Lead Machine group or hit him up for a deeper dive into his "LinkedIn Program."

EQ in sales is like the clutch in a manual car. It helps smoothly transition from one stage to the next.

As we hustle and grind let's not forget the power of understanding, empathy, and genuine connection. Let's lead with EQ.

To empathy driven success 🤘

Tom 🚀

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

FORWARD TO A FRIEND 👉 [Click Here]