Welcome to the GTM Launchpad newsletter! Each week I will share with you a sales play to help you grow your business, level up your sales game and find success in the trenches. I aim to provide you with actionable insights.

Why Multichannel Outreach is Your Secret Weapon in Sales

Let's chat about something that gets me super pumped up: Multichannel Outreach.

Sit tight because we're diving deep today!

Multichannel Outreach: Why It's a Game Changer

Remember back in the day when everyone was just emailing? Yeah me too. But here's the scoop: times have changed. We can’t just rely on one tool in our belt.

Imagine ditching 20% of your leads because you can’t find their email?

Nope not on my watch!

Here’s why this approach is the real MVP 👇

Don't Put All Your Eggs in One Basket

1. Ever had all your emails land in spam? Or your LinkedIn account get restricted? Ouch. Relying on one channel is like building your house on sand. Branch out. Get solid ground!
   

2. Be Less Pushy, More Groovy

   • No one wants to see the same name pop up in their inbox every day. Mix it up. Start fresh. Reach out on LinkedIn, Twitter, or even an old-school phone call. Keep em guessing and engaged.
     

3. Reciprocity is Key

   • Here’s some psychology for you: if you’re putting in the effort to reach out on different platforms people feel like they should respond. Make your efforts count!
     

4. Find Their Jam

   • Everyone’s got their favorite channel. Some love LinkedIn, some are all about that email life, and others? They just want to chat on the phone. The trick? Try em all.

Now I get it. You’re thinking “Tom there’s a whole lot of channels!”

I've got your back:

• Email 📧

• LinkedIn DMs 🤝

• LinkedIn Inmails 💌

• Cold Calling ☎️

• Twitter 🐦

The Multi-Channel Revolution: What's In It For You?

You're a pro at crafting compelling sales messages, killing those sales calls, and leveraging the power of social media.

Now let's talk numbers:

• 1 channel = 📈 9% effective

• 2 channels = 📈 21% effective

• 3 channels = 📈 25% effective

Math doesn't lie! Just by doubling or tripling your outreach channels, you can boost your efficiency game! And remember the Momentum Method™? These numbers are the heartbeat of that strategy.

When you spread your presence across multiple channels you:

• 💼 Pop up where your prospects chill

• 🎥 Narrate your value story across dynamic media

• 🤖 Scale big time with automation

The result? Your brand story doesn't just get heard - it resonates.

Leading to some real, meaningful conversations

 Making It Happen: Multichannel Magic

Alright now let's roll up our sleeves and get to work:

1. Equip Yourself: Grab yourself a killer multichannel outreach tool. It’s 2023 there’s a tool for everything!

2. Plan Your Moves: Your approach is everything. Know your prospects, choose your channels and craft those killer messages.

3. Track, Track, Track: If you're not keeping tabs on your interactions you're flying blind. Get everything in your CRM.

4. Stay Fresh: Engage on LinkedIn, run some ads. Make sure you're not just seen but remembered 

🚫 Watch Out for Those Pitfalls!

Now as much as I love it multichannel outreach it isn’t all rainbows

Be wary of:

• Biting Off More Than You Can Chew: Too many channels without a plan can be overwhelming. Strategy first always

• Mixed Messages: Consistency is key. Keep your brand message on point across all channels.

• Overdoing It: Don’t be that person who’s everywhere all the time. Balance is crucial.

Bottom Line: Multichannel outreach isn't just another buzzword. It's a gamechanger.

Take the time, build the strategy and watch as those connections and sales roll in!

Until next time keep hustling and stay legendary ✌️

🌟 Spotlight of the Week: Hannah Ajikawo 🌟

Ready to meet a sales magician? Presenting Hannah Ajikawo.

With 15 years under her belt and 21,000 consulting hours she's the go-to for amplifying your sales game. From increasing win rates and ACV in record time to revamping GTM strategies Hannah's got the blueprint for success.

Dive deeper into her expertise here 

🛠️ Tool Spotlight: SendSpark 🛠️

If there’s one tool that’s got me all kinds of excited these days it’s SendSpark. We've chatted about the power of multi-channel outreach but have you ever thought about the secret weapon of video in your sales toolkit?

🎥 Why Video is Changing the Game

First off the numbers don’t lie:

• Did you know that including video in an email can boost click-through rates by up to 300%? 🚀

• Not just that but it’s been found that decision makers are almost 50% more likely to engage with sales pros who use video!

But why? Here’s the tea:

1. Authentic Connection: Emails can be impersonal. But with a video? Prospects get to see your energy, passion and authenticity. It’s as close to a face-to-face meeting as it gets without actually being there.

2. Stand Out in the Inbox: Everyone sends emails. But a personalized video? Now that’s a novelty! Break through the clutter and make sure you're remembered.

3. Show, Don’t Just Tell: Got a killer product demo or a complex idea? A video allows you to visually explain things in a way text never could.

Harnessing the Power of SendSpark

With the rise of video prospecting SendSpark emerges as the front-runner. But what makes it so unique?

1. Ease of Use: No more hours spent fiddling around with complex software. SendSpark's interface is user-friendly allowing you to record and send videos in a snap!

2. Integration Magic: Seamlessly integrate SendSpark with your favorite CRM and outreach tools. This means less manual work and more time connecting with your prospects.

3. Personalization: Add banners, CTAs and even personalize videos with the prospect’s name.

Pro Tips for Using SendSpark in Your Sales Process

• Warm-up Cold Leads: Before you make that call send a video introduction. It puts a face to the name and warms up even the coldest of leads.

• Follow-Up Gold: After a demo or meeting send a recap video. It’s a great way to reiterate key points and show your commitment.

• Complex Pitch? No Problem!: Instead of long, wordy emails send a video to explain complicated concepts. You'll be surprised at the increase in engagement.

• Use in Tandem: SendSpark is powerful but remember it's a part of your multi-channel strategy. Use it alongside emails, calls and LinkedIn for maximum impact.

And lastly y’all don't miss out! The Cold Call Masters Tournament finals are up! Team Slocum (that's us!) vs. Team Kevin Hopp. Nov 1st is the date mark it!

Book your front-row seat

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

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