Welcome to the GTM Launchpad newsletter! Each week I will share with you a sales play to help you grow your business, level up your sales game and find success in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

I've got a question for you.

What’s one skill that can transform good salespeople into great ones?

It’s not charisma. It’s not persistence. It’s not even the ability to close

It’s listening! But not just any kind of listening- ACTIVE listening!

Why does it matter? 🤔

Active Listening is the unsung hero of sales. It's about tuning into the nuances of your prospect's needs, picking up on what they’re not saying and reading between the lines

It's about understanding that sometimes the most important message is the one that isn't directly communicated

Here’s why it’s the game changer you might be overlooking 👇

🔗 Building Stronger Relationships

When you listen actively prospects feel heard and understood laying the foundation for trust and rapport

🎯 Pinpointing Pain Points

Active listening helps you identify and address the real challenges your prospects face. Positioning your product as the perfect solution

Now let’s zero in on how you can develop this superpower 👇

👉 Focus Fully

Give your undivided attention. This means no multitasking. Your prospect can feel when you're fully present and when you're not!

👉 Mirror and Match

Reflect your prospects tone and pace. This builds rapport and shows you're in sync with them

👉 Validate Concerns

Acknowledge their issues. Validation doesn’t mean agreement but it shows respect for their perspective

👉 Clarify and Confirm

Don't assume – ask. Clarifying questions deepen your understanding and avoid misunderstandings

👉 Recap Key Points

Summarizing what you've heard shows you’re engaged and captures the essence of the conversation

Why does this lead to success?

Companies that prioritize active listening report 47% higher customer satisfaction rates and their sales reps are 40% more likely to hit their targets

It's clear – when you listen more you win more!

And now for the spotlight of the week...

🌟 Jared Robin - The Community Kingpin 🌟

Jared isn't just a networking ninja; he’s the master of community building. He's turned RevGenius from a spark of an idea into a roaring fire of 40,000 members and counting. If you’re not already part of this community you’re missing out on a wealth of knowledge, support and growth opportunities. It’s time to get on board 👉 revgenius.com

And don’t forget to subscribe to Jared’s newsletter for weekly wisdom on community-led growth for SaaS startups 👉 jaredrobin.com/subscribe. In under 3 weeks he has grown the community to over 1K+ subscribers! 🚀

🛠️ Tool Time: Aligned - The Virtual Deal Room Dynamo 

In this remote first world Aligned is changing the game for B2B sales teams

Their collaborative deal rooms streamline customer interactions and keep everyone on the same page

With companies like HubSpot and Intel speeding up their deal cycles by 45%, its worth checking out

Dive into the future of B2B collaboration and see how it fits into your sales strategy

🎙️ Podcast Teaser: The State of Outbound

I'm stoked to announce my upcoming podcast "The State of Outbound" where the titans of sales spill the tea on whats shaking up the sales world

Expect candid chats, actionable insights and a whole lot of real talk

Dropping the week of January 8th. Stay tuned!

Remember listening is selling. Tune into your customers frequency and the results will speak for themselves

Keep conquering 🤘

Tom Slocum

P.S. Want to voice your thoughts on outbound sales on my podcast? Hit me up – let's chat 🎤

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

FORWARD TO A FRIEND 👉 [Click Here]