Welcome to the GTM Launchpad newsletter! Each week, I will share with you a sales play to help you grow your business, level up your sales game, and find success in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Ever felt like just another cog in the sales machine? You're not alone. The truth is many sales cultures are broken today

They're more about quotas and less about people. It's not just about targets. It's about creating a culture where team members feel valued, empowered and eager to excel

So why are so many sales cultures falling short? 🤔

Lack of Enablement

Sales teams often lack the tools and support needed to thrive

No Room to Grow

Growth isn't just about numbers. It's about personal and professional development

The "What have you done for me today?" Mindset

This approach burns out even the most passionate salespeople

But guess what? As leaders we have the power to shift this narrative. It's our job to foster a culture that empowers and fulfills our team

Here’s how you can start building a sales culture that rocks 👇

Empowerment over Enforcement

Let’s create an environment that’s more about enabling our team and less about pushing them to their limits. A culture that asks "How can I support you?" instead of "What have you done for me lately?”

Collaboration is Key

Encourage a team spirit where everyone supports each other, sharing the same goal - not just competing for the spotlight ❌

👉 How to Kickstart the Change

Define Core Values

It all starts here. What do we stand for? Establish values that resonate with everyone, fostering a sense of belonging and purpose

Open the Communication Channels

Let ideas and feedback flow freely. This openness isn’t just about improving. It’s about respecting and valuing each persons voice

Celebrate Beyond the Sales

Sure hitting targets is great but let's celebrate personal wins, learning moments and team efforts. Recognition shouldn’t be just about numbers

Invest in Your Team's Journey

Show your team that their growth matters. Provide training, mentoring, and career development paths

Lead Authentically

Embody the culture you advocate. Your actions as a leader set the tone for the entire team. Walk the talk!

As we look towards 2024 let's commit to building a sales culture that our team can be proud of. One that they're excited to be a part of and eager to share with the world. A culture where coming to work every day is a journey they look forward to

Remember folks culture is the heartbeat of a successful sales team.

Let's make ours count! 🤘

Feature of the Week: Katie Penner 🌟

Meet Katie Penner Head of Sender Relations at Sendoso and a beacon of brilliance in B2B marketing strategy. Katie's impact at Sendoso and her expertise in utilizing direct mail for meaningful customer connections is nothing short of inspiring. And let's not forget she's also a pro at juggling the chaos of motherhood!

Katie and Sendoso launched their new Sendfluencer program today! Celebrating community leaders like myself and others who embody care and authenticity in buyer relationships

Dive into this initiative and join the ranks of thought leaders shaping the future of customer engagement here: [Sendfluencer Program]

Tool of the Week: Sendspark

As Thanksgiving approaches it's the perfect time to add a personal touch to your outreach. Sendspark is my go-to tool for sending video messages to clients and prospects as you all know.

For the past 3 years around the holidays I have sent a 30-60-second video to my prospects and clients. A simple "Happy Thanksgiving" can open doors to deeper conversations and connections this week!

Here's a framework I use that can get you started 👇

"Hey [Name], just wanted to wish you a great Thanksgiving and holiday break this week! If you need anything or have any questions, I'm here. Looking forward to talking post-holiday! P.S. What are you thankful for this year? For me, it's [xyz]. Talk soon!"

Thanksgiving Poll 🦃

Now time for a little fun! What's your favorite Thanksgiving dish? Are you all about yams | pumpkin pie like me or do you crave something else? Let's hear it! Shoot me a reply and let me know your favorite!

Lastly as we approach Thanksgiving I want to express my deepest gratitude to you! The amazing community. Your engagement and feedback fuel this newsletter every week. If you know someone who'd benefit from these weekly insights please refer them – it's the season of sharing after all! 😎

Wishing you all a fantastic week, filled with success and of course those delicious Thanksgiving dishes!

Stay awesome

Tom Slocum

P.S. Stay tuned for the upcoming "The State of Outbound" podcast for unfiltered insights from the top minds in sales. Launching January 8th – mark your calendars!

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

FORWARD TO A FRIEND 👉 [Click Here]