Welcome to the GTM Launchpad newsletter! Each week, I will share with you a sales play to help you grow your business, level up your sales game, and find success in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Hey Sales Warriors! Tom here with your latest GTM Launchpad! This past week marked 4 years since we lost Kobe Bryant and Gigi. As we remember Kobe's legendary 'Mamba Mentality' it's a strong reminder for us in sales about the power of a growth mindset.

In this issue we're diving deep into 'developing a Growth Mindset in Sales' inspired by our very own Kobe's relentless drive for improvement both on and off the court.

Embracing Mamba Mentality in Sales

Kobe’s Mamba Mentality wasn't just about basketball. It was a way of life for him. It was about embracing every challenge as an opportunity to grow and improve.

We have to do the same in sales. This mindset can be a game changer. When you face rejection or miss a target you have to see it's not a setback. It's a lesson.

Let's now explore how this mentality can elevate our own sales game 👇

Why a Growth Mindset is Crucial

Last year was tough for B2B sales as we know. Many of us faced unprecedented challenges. In the fluctuating landscape resilience and adaptability were the key. Now in 2024 it's about us leveraging those experiences both good and bad for growth. It's not just about bouncing back. It's about bouncing forward 💪

Developing Your Growth Mindset

Learn from every experience: Every sales call, every deal, every interaction whether it's a win or a loss its our chance to get better. Just like Kobe analyzed his games we have to scrutinize our sales interactions. What worked? What didn't? Each answer is a step towards improvement.

Stay curious and open: Kobe's desire to improve was insatiable. He was never satisfied. Always demanded more from himself. Always was searching for ways to elevate himself and his game. We have to emulate this within ourselves. We need to look for new methods, focus, and strategies. The sales landscape is constantly changing, things we cannot control will always be there but staying adaptable is the key. Thats how you build a career, a business, a life.

Value effort over outcome: Celebrate your hard work and progress. In sales the process is just as important as the result. Dedication and persistence often lead to success in the long run.

My Own Story of Resilience and Growth

From facing layoffs to achieving leadership roles each phase taught me something valuable. I remember struggling with cold calls in the beginning – talking too fast, and getting too attached to each call. But instead of giving up I chose to learn and improve.

Now after making over 1000 of calls I relish the challenge each new call brings. I actually LOVE IT now.

I've tackled the tough territories and worked under the shitty management but I never let these situations define my potential. Instead I dug deep, I adapted, grew and found new ways to succeed. I learned to love the process. To thrive on feedback instead of hate it and to see every challenge as a chance to develop my skills further

To all you SDRs, AEs, Sales Leaders, and Founders out there don't let time, obstacles or perceived limitations hold you back. Embrace a growth mindset. Adapt and put in the effort. Learn from criticism - welcome it and let it be your guide to success!

Fixed Mindset: "I didn't hit my quota, I'm a failure."

Growth Mindset: "I didn't hit my quota, but I learned valuable lessons."

Now let’s dive into some features of the week! 👇

Feature of the Week: The Reddins from Commsor

Mac and Katrine Reddin's journey at Commsor mirrors the Mamba Mentality & the power of a growth mindset. From humble beginnings to launching The House of Authentic Connections this past week they've shown that with resilience and hard work anything is possible. Dive into their story for some serious growth inspiration

Check out what Katrine shared about their beginnings here ( and how they were once called Comsponsor » [Post]

And give them each a follow here 👇

Mac Reddin's LinkedIn

Katrine Reddin's LinkedIn

🛠️ Tool of the Week: Commsor

In the spirit of building authentic connections we are sticking with Mac and Katrine and their company Commsor. This platform stands out as a tool that fosters growth and community. It's not just about networking. It's about building relationships that drive your professional and personal growth.

Check out Commsor and see how it can transform your network. No more “going to market” but instead going to NETWORK!

📆 Join Us: Coach’s Corner with Ambition

Lastly wanna reminder you about this upcoming Wednesday’s Coaches Corner with Ambition! Channel your inner Mamba and join me and Brian Liebel on January 31st at 2 pm CT for our Coach’s Corner.

We're discussing how to instill a phone-first culture in your sales team – an essential skill in today’s market.

Let's grow together in this open forum discussion

👉 Reserve your spot for the Coach’s Corner

As we honor Kobe's legacy let’s infuse our roles with the same passion and growth mindset he displayed on the court. Remember growth isn't just a goal. It's a journey.

Let's make 2024 our #MambaYear!

Catch you in the next issue for more empowering sales insights! 👊

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

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