Welcome to the GTM Launchpad newsletter! Each week, I will share with you a sales play to help you grow your business, level up your sales game, and find success in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Hey there! It's LDOM week and we're zooming into the homestretch of February. Where did it all go? Went by in a flash right? Well, it’s time to dial up the energy and finish strong!

And what better way to amplify our drive than with a little fun and competition? That's right! I'm talking about sales gamification

This isn't just about playing games. It's about transforming our sales process into a thrilling quest for victory! 🤘

Why Gamification Matters

Imagine your sales process as a game where every call, every deal and every success brings you one step closer to the ultimate prize. This isn’t just about fun and games. It’s about leveraging human psychology to boost performance, engagement and motivation

For founders it’s a golden ticket to fostering a thriving sales culture

Sales leaders it’s your playbook for empowering your team

And for SDRs and BDRs it’s your path to becoming sales superheroes

Unlocking the Power

So how do we unlock this treasure chest? Let's break it down 👇

Instant Feedback: Sales gamification offers real time feedback. Allowing reps to adjust strategies on the fly. It’s about knowing where you stand and how to level up

Recognition and Rewards: Everyone wants to be acknowledged. Gamification puts achievements in the spotlight. Driving competition and camaraderie

Clear Goals: Gamified sales environments clarify objectives. It’s not just about the end goal but celebrating the small wins along the way 🔥

Diving In

Step 1: Identify Key Behaviors. What actions drive your sales? Pin them down and gamify them

Step 2: Choose Your Tools. Tools like Ambition can transform your sales process into an engaging game for your team

Step 3: Keep It Fresh. Rotate challenges, rewards and recognition to keep the game interesting

Three Ways to Gamify Your Sales Game Right NOW!

March Madness: Create your bracket challenge right in your sales team. Have your reps compete in head-to-head challenges. With each sale moving them up the bracket. The ultimate winner gets bragging rights and maybe that shiny trophy. Imagine the buzz as everyone pushes to make it to the top!

Sales Bingo: Shake things up with a bingo board filled with daily sales tasks and goals. The first one to hit a line shouts "Bingo!" and wins a prize. It could be anything from scratch cards to gift cards. This isn't just about hitting numbers. It's about bringing variety and surprise into efforts.

Dynamic Duos: Sales doesn't have to be a solo sport. Pair up your reps! Mixing strengths and weaknesses to create the ultimate sales teams. Together they can strategize, support and push each other toward those wins. It's all about teamwork and lifting each other

And One More for the Road

Poker/Blackjack: Ever thought of playing a hand of blackjack for every meeting you book? One place I rocked at did just that. You'd get a cool $25 extra on your commission for every hand won. And on LDOM? The board was on fire with meetings. Whether it's poker or blackjack adding a bit of Vegas to your sales floor can turn up the excitement and the results 🤘

So what do you all say? Ready to turn this last week of the month into a sales game to remember?

Let's gamify our way to success and close out strong

Because in the game of sales everyone can be a winner 😎

Alright now let's switch gears. First up we've got a pro who's changing the sales game followed by a killer tool that's gonna amp up your sales strategy

Let's dive in

Spotlight on a Champion: Brian Liebel

Let's spotlight a true gamification guru Brian Liebel. Besides almost winning a spaghetti eating contest (seriously runner up is no small feat) Brian's leading the charge at Ambition with their sales development team. Turning everyday tasks into epic wins 🤘

Our connection kicked off on LinkedIn but truly deepened last October at the Ambition Peak Conference. It's been a wild ride of learning and growth since I joined Ambition as a Strategic Advisor | Brand Ambassador and Brian's been a pivotal part of that

His passion for Sales Development is contagious and his leadership style? It's all about making work engaging and rewarding for his team. Proving that when you play the game right, the results naturally follow!

He's about building a culture where everyone's motivated to hit their peak performance and having a blast while doing it. If you're looking to inject some of that energy into your team or just want to connect with a leader who truly gets the SDR/BDR world, Brian's your guy!

Give him a follow and see where the game takes you: Brian's LinkedIn Profile

Tool Time: Ambition

Now let's dial into the game changer for your sales gamification playbook: Ambition

Flashback with me for a sec. Back in 2021 during my time at RevLeague the sales community we set an audacious goal: over 300 meetings in a single month. Sounds like a stretch right? But with a sprinkle of gamification and a dash of strategy we turned that goal from a dream into reality all thanks to our partner & the power of Ambition

So how does Ambition flip the script on the usual sales grind? Picture this: your sales floor buzzing with the excitement of a March Madness bracket challenge, the camaraderie of sales bingo or the strategic pair-ups of dynamic duos. Ambition doesn't just make these possible. It makes them easy to implement and incredibly effective

With these folks and their platform you're not just tracking sales metrics. You're creating a competitive, engaging environment that celebrates every win, big or small. Its features like leaderboards, real-time performance tracking and personalized challenges take the guesswork out of gamification allowing you to focus on what matters most—unlocking your team's potential and having a great time while doing it

Intrigued? Dive into Ambition and discover how gamification can elevate your sales game. Trust me, it's a game changer you don't want to miss out on

You can check them out here and book a demo if you see fit 🤘

As we head into the final stretch of February it's all about playing the game smart, having fun and most importantly winning together

Have a fantastic week ahead and keep pushing the boundaries!

Keep gaming, keep winning!

Tom S.

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

FORWARD TO A FRIEND 👉 [Click Here]