Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Hey Sales Family!

It's been a hot minute, right? I missed you all but don’t worry the silence was for a solid cause. The past three weeks have been a whirlwind of rethinking, retreating, and realigning

Yes, you heard that right. Between diving deep into the lab to brew some exciting stuff for The SD Lab, The GTM Launchpad, and sneaking away to Vegas for the Sendoso Real Retreat with my tribe (shoutout to my wife and kids for being the real MVPs) I’ve been plotting our next big leap

Now here’s the big reveal: We’re going Monk Mode folks! Inspired by a moment of clarity amidst the Vegas lights and lab late nights I decided it was time to level up. As we inch closer to The SD Lab's 2-year anniversary (can you believe it?!) I’m hitting the reset button for the next 6 months – it’s all about sharpening the axe, doubling down on what matters, and cutting through the noise to bring you the best of sales insights, tactics, and stories

Here’s what Monk Mode means to me:

🔷 Zero Alcohol: Clear mind, clear goals

🔷 30 Minute Workout Daily: Because a healthy body hosts a healthy mind

🔷 Read 20 Pages a Day: Fuel for the brain, fuel for growth.

🔷 Prayer: Staying grounded and grateful.

🔷 One Gallon of Water: Hydration is key folks

Why am I doing this? Focus, growth, and a burning desire to make The SD Lab your go-to resource for all things sales. The last time I went Monk mode the clarity and productivity were through the roof. This time? We’re aiming for the stars

And here’s the deal – I’m inviting you on this journey with me. Whether it’s your sales game, your side hustle, or just personal growth there’s room for everyone in Monk Mode. Let’s lock in, level up, and transform together. Who’s with me?

But enough about me. Let's dive into what you came here for – sales insights that cut deeper than a Vegas card dealer

Buckle up; it's going to be one heck of a ride 👇

Sponsored by: Oliv.ai

Tired of the mundane tasks eating up your prime selling time? Oliv.ai is here to change the game for account executives and sales leaders

Forget the hassle of endless research, manual note-taking, and the black hole of data entry. Oliv.ai steps in as your AI sales companion clearing the deck so you can zero in on what you do best – closing deals

It’s time to let technology take the wheel on the rest, ensuring you're always ahead and ready for the win

Dive deeper into maximizing productivity with Oliv.ai 

Alright now let's cook up some sales strategy GTM style!

THE GTM LAUNCHPAD: What's on the Menu This Week?

Grab a pen, folks. It's time to sketch out a game plan that could revolutionize your approach to cracking those tough accounts

Ever hit a brick wall trying to reach the decision-makers with your cold outreach?

Here’s a strategy that could change the game: dive deeper into the account by engaging with a broader audience within

Imagine you're eyeing Company X, a big fish you’ve been trying to land. Instead of banging on the C-suite’s door directly, start weaving your network throughout the company on LinkedIn

Welcome to what we call the Deep Dive Prospecting

It’s a common scenario where the higher-ups may think all's well, but the folks in the trenches might be experiencing the pain points your solution can relieve.

Here’s your battle plan:

🔷 Kickoff with Connection: Begin by linking up with the end users or mid-level managers. They’re the ones who feel the day-to-day impact and know where the gaps are

🔷 Strategic Networking: Next, aim to connect with the folks in sales and marketing roles within Company X. They’re your insiders, your eyes and ears on the ground

🔷 Leverage Insights: Once you’ve established a rapport, gently probe for insights. A simple voice note could do wonders: "Hey there, just curious if your team has been exploring AI in sales training? I’d hate to bug your boss if it’s not a priority, but would love to chat if you see a gap

With the intel gathered you’re not just better informed but also perfectly poised to approach the higher-ups, should the opportunity arise

But hold on there’s a twist 👇

Connecting with the grassroots level within Company X doesn’t just give you invaluable insights. It exponentially increases your mutual connections with the big shots, making your eventual outreach much more likely to catch their eye.

Instead of being a lone wolf in their LinkedIn inbox, you're now a familiar face, backed by a network of their own colleagues

Who’s ready to dive deep and turn those impenetrable accounts into success stories?

Shoot me a message with "Deep Dive Victory" if you're up for embracing this strategy

SPOTLIGHT ON A STAR

This week let’s give it up for Eric Iannello!

Diving into the world of LinkedIn it’s gems like Eric that make the journey worth it. His blend of sales savvy and a knack for bringing humor and lightness to the sales world is something special.

Eric's mastery of top-of-funnel processes and inventive outbound tactics break through the monotony, making him a force to reckon with. Beyond his professional prowess, Eric’s commitment to personal growth and making sales fun is what sets him apart

From city life to country roots, Eric’s journey is a testament to staying true to oneself and pursuing passion with purpose. His mantra? When you love what you do, it hardly feels like work.

For those hungry for a fresh take on sales, or just a good laugh, Eric’s your guy. Dive into his world for tips, tricks, and maybe even a potato joke or two. Trust me it’s a connection you won’t regret making.

Give Eric a follow and witness the magic for yourself

Eric Iannello on LinkedIn

EXPLORE. ENGAGE. EVOLVE.

YouTube Vid of the Week: Ever wonder how entrepreneurs efficiently plan their weeks to balance the grind with personal life? Dive into this insightful watch - Diary of a CEO Episode 13

Fun Fact: Did you know? Twizzlers are not just candy. They're the secret fuel of champions.

Book of the Month: On the hunt for a life-changing read? "Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire" by Dan Martell is where it's at

Here’s to growth, learning, and snacking on some Twizzlers along the way!

BONU$ INSIDER TIPS

Time for the extra juice – I've got some nuggets of wisdom that'll tweak your game for the better

#1 Voice Memos: The Personal Touch: Standing out in a sea of texts and emails can be a challenge. Enter voice memos. A simple yet powerful way to make your messages resonate. Whether it's LinkedIn or another platform that supports audio a quick, personalized voice message can break through the noise. It shows effort, adds a personal touch, and often leads to a faster response

#2 LinkedIn Sales Navigator: The Intel Edge: If LinkedIn is your battlefield, consider Sales Navigator your spyglass. This tool has been a revelation for deep-diving into organizations, understanding their recent movements, and identifying key players. It's about getting the right message to the right person at the right time, and Sales Navigator makes this precision possible. Use it to multi-thread within organizations, tracking company news and personnel changes to time your approach perfectly

And there you have it!

I've been on a roll these past few weeks feeling more dialed in than ever. It's amazing what a bit of focus and the right strategies can do

So before we wrap up I'm curious – what's your go-to tool that kicks your sales productivity into high gear?

I'm always on the lookout for new tools to try and would love to hear from you.

Catch you in the next one 🤘

Tom

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

• The Revenue Accelerator Program: Choose from three tailored packages for a 14-week intensive collaboration to supercharge your GTM motion. Together, we'll optimize the key pillars of People, Process, and Tech to maximize your sales results:

  • Basic Package: Benefit from in-depth analysis, recommendations, and essential tech stack evaluations to improve your sales process and team performance.

  • Standard Package: Enjoy a customized sales playbook, advanced tech stack optimization, and priority support for a more comprehensive solution.

  • Premium Package: Experience a complete sales process overhaul, full tech stack implementation support, and ongoing team coaching for the ultimate sales transformation.

• Custom Sales Playbook Design: Collaborate with me to create a tailored playbook that aligns with your unique value proposition, target audience, and sales process. Equip your team with the knowledge and strategies they need to close more deals and boost revenue.

• Team Coaching Packages: Elevate your team's performance with my 4-week, 8-week, or 12-week coaching programs. Focusing on the top of the funnel, I provide personalized feedback and actionable tips to help your team reach their full potential and achieve up to a 20%+ increase in meetings booked and pipeline generated.

Unlock the power of the SD Lab and start your journey to sales success today!

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