Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Hey Sales Family!

What a week at The SD Lab! We've been living in the fast lane between strategizing in deep dives and winning pitches.

From nailing 7 demos to locking down a potentially game changing partnership, it’s clear—when we know who we’re here to serve, we’re unstoppable!

As we build this momentum, let’s talk about something that’s as crucial as any strategy or tool—leadership in sales.

It’s not just about guiding—it’s about transforming potential into performance.

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Leadership on and off the Court: Energizing Your Sales Team

On Saturday I got a powerful reminder of what real leadership looks like—not from the boardroom but from the basketball court during my son Adam’s games.

Here’s the scoop: The first game was tough. Our coach wasn’t really engaging, and well we got crushed 38-4. Adam scored all our points! Seeing the team so disconnected, I jumped in.

By the second game, after a few strategic pep talks and drills, even though we lost 28-6, the team’s energy had transformed. They played together, their defense was up, and the vibe? Totally electrified.

This experience hit home about sales leadership. It’s not about just overseeing. It’s about diving in, guiding, and igniting passion.

Here’s how you can bring this dynamic energy to your sales teams ⬇️

1. Step In and Energize: Don’t be a sideline coach. Get involved. Offer realtime feedback and actionable advice, not just during reviews but during the daily grind.

2. Empower with Trust: Let your team make calls and own their decisions. This trust builds confidence and transforms them into proactive players who own their outcomes.

3. Keep Communication Fluid: Open lines of communication are crucial. It ensures everyone is aligned and can voice concerns or share victories at any moment.

4. Lead by Example: Your team looks to you. Your commitment, energy, and dedication are contagious. Show up every day ready to give 100%, and they will too.

5. Invest in Growth: Provide training and development opportunities. Show your team that you’re invested in their growth just as much as they should be.

6. Celebrate the Small Wins: Just like cheering for small improvements at a kids' basketball game, recognize the small wins your team makes. It boosts morale and encourages continuous effort.

7. Encourage Team Spirit: Foster a sense of camaraderie. Just like a sports team, a sales team thrives on mutual support and shared goals

These principles aren’t just about improving sales figures. They’re about building a team that’s resilient, motivated, and genuinely excited to play the game every day.

Just like we turned around that second basketball game, you can turn everyday challenges into wins with the right leadership approach.

So are you ready to step up and lead your team to victory? Whether it's rallying from a tough quarter or navigating a big deal, remember, great leaders make great teams. Let’s make leadership the game changer in your sales arena! 🏀🤘

Now I’d love to hear from you. Have you had a moment where stepping up as a leader made a difference? Or are you looking for tips on a specific leadership challenge? Shoot me a reply and/or questions —let’s win together!

This Week’s Star: Elizabeth Andrew

Shoutout to Elizabeth Andrew, a titan in SaaS sales and a master of leadership.

Elizabeth has not only dominated sales cycles but has also guided teams through significant growth. Her approach—rooted in honesty, transparency, and relentless pursuit of excellence—sets a stellar example for any sales leader.

From tech executive to influential coach, Elizabeth’s journey is packed with lessons on leadership and success.

Check out her journey and connect for some invaluable insights here.

Explore. Engage. Evolve.

Video of the Week: Dive into "57 Minutes of Sales Training That Will Explode Your Sales in 2024" by Jeremy Miner for groundbreaking sales strategies. Watch it here.

Fun Fact: Did you know coffee was originally chewed, not sipped? Early East African tribes mixed the beans with fat to create energy rich snacks!

Book of the Month: Need a transformative read? “The Presence Process” by Michael Brown is a life-changer. Get your copy here

Bonus Sales Insights

Executive Quote Highlight: Use a quote from an executive in your email subject lines. It shows you’ve done your homework and personalizes your outreach. Here’s a tool I use to nail this strategy: RB2B. Shoutout to Morgan J Ingram for this one!

Pre-Call Video Briefs: Send a quick personalized video before your calls. It warms up your prospects and makes your interactions more engaging

Referral Leverage: After every successful deal, ask for a referral. It’s a simple yet powerful way to expand your network and find new opportunities

That’s a wrap for this week! I'd love to hear what's working for you in your sales journey. Share your experiences and let's continue to grow and succeed together

Catch you in the next one ✌️

Tom

P.S. - Upcoming Webinar Alert!

Join me on April 17th for an exciting webinar with Oliv.ai about Active Listening, a crucial skill for boosting your sales success. Don't miss out on learning strategies that can take your sales conversations to the next level.

Register here and elevate your sales game!

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Are you looking to level up your sales game or launch a successful GTM motion? The SD Lab has got you covered. Here are three ways I can help you transform your sales process and empower your team:

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