Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches.

Hope you all are ready to kick this week off strong! Here at The SD Lab we’re buzzing with some cool news. Jamie our newest member just finished her second week and guess what? She booked her first meeting! On day 7 no less.

It’s super exciting to see someone jump in and make things happen so fast

Now she’s all set to tackle the sales world on her own this week. How about we all send some good vibes her way? A quick cheer from you would mean a lot as she starts this big week

And speaking of starting strong what new things are you guys pushing for this week? Got any deals you’re trying to close or maybe some calls you’re a bit nervous about?

Well dive in with the energy to make things happen. Who knows? Your next call might just be the big one!

Let’s jump into some cool tips and updates I’ve got for you this week that might help!

Sponsor of the Week - Saleboat

This week let’s give it up again for Saleboat our trusted partner helping us redefine how sales teams operate

If you’ve ever wondered whether it's the time spent or the impact of specific activities that matter more Saleboat gets you

Their platform isn't just about tracking but understanding and enhancing the actions that truly move the needle.

Here's a taste of what Saleboat offers

• Insightful Metrics

• Strategic Coaching

Right now Saleboat’s top priority is getting more hands on deck. It’s free to sign up and we’ve got a solid crew of leaders like Saad Khan, Chris Cicconi, Gabrielle Blackwell, Zoe Hartsfield, and myself working closely with Joshua Bailey and Josh Norris

We're deep in the trenches every week tuning this tool to perfection based on real-world use and feedback

They need more sales leaders to jump in, test it out with your teams, and let us know what you think. So why not give it a go?

Working Smarter, Not Harder: Refresh Your Sales Strategy

You’ve heard it before but let’s drill down

Are your sales strategies working FOR your team or AGAINST them?

1. Outdated Techniques

Are your reps using old scripts that make them sound boring? Buyers today want personal and real conversations

Let your reps find their own voice. Give them a flexible plan not a strict script

Result: Reps sound more genuine, leading to higher engagement and trust from prospects

2. Lack of Training

Training isn’t a luxury. It’s a must

Have regular training sessions. Keep your team updated with the latest tools and methods

Result: Your team stays sharp and competitive, boosting their confidence and performance

3. Inefficient Processes

Is your CRM messy? Are follow-ups missed?

Streamline your processes. Use a system that tracks every interaction so no lead is forgotten

Result: Better organization means fewer missed opportunities and a smoother workflow

4. Ignoring Metrics

Are you focusing on the wrong numbers? Look at meaningful metrics like conversion rates and sales cycle length, not just call volume

This shows you your team’s real performance

Result: You get a clearer picture of what’s working and what’s not allowing for better decision-making

5. Neglecting Soft Skills

Sales isn’t just about hard skills. It’s about building relationships

Train your team in communication, empathy, and listening. These skills turn prospects into loyal advocates

Result: Stronger relationships lead to more repeat business and referrals

Action Steps:

- Update Sales Techniques: Find what’s old and change it

- Commit to Training: Spend time and money on continuous learning

- Optimize Processes: Make sure your CRM and follow-up systems work well

- Reevaluate Metrics: Focus on numbers that show real success

- Enhance Soft Skills: Train on the human side of sales

By doing this you’ll boost your team’s performance and grow your revenue

Expect to see increased conversion rates and shorter sales cycles

Your team will feel more motivated and confident

It’s time to stop working harder and start working smarter

Invest in these areas

Person of the Week Feature - Jen Allen (aka DemandJen)

You know when someone just gets it? That’s Jen. She’s taking on buyer hesitancy and the all-too-common 'no decision' like a boss showing us all how it’s done

Jen’s not about just pushing numbers. Nope, she’s all about smart moves and making every interaction count

Lately, her insights have been nothing short of fire. She’s locked in dropping knowledge that’s both deep and super practical. If you’re not following her yet you’re seriously missing out. Her latest posts? Pure gold

And if Jen’s work has sparked a change in how you tackle your sales or given you that “aha” moment I want to hear about it. Hit reply and share your story. Let’s show Jen the kind of impact she’s making out here. It’s about time we celebrate the pros who not only talk the talk but walk it fiercely 🤘

Explore. Engage. Evolve.

🎥 YouTube Pick of the Week: Dive into "I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED]" with Alex Hermozi. It’s packed with actionable insights on leveraging content. Blew my mind!

📚 Book of the Week: Grab your copy of 'How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs’ by Guy Raz. It’s a treasure trove of entrepreneurial wisdom that’s sure to inspire

Bonus Sales Tactics

🔷 Showcase Results with Case Studies: When you include a case study you’re not just talking up your product. You’re showing real, tangible outcomes. Choose a case study that mirrors your prospect’s challenges and showcase how you’ve nailed it before. This isn’t just proof in the pudding—it's a direct call to action showing why you need to be their next conversation

🔷 Optimize Call Times: Data shows calling on Wednesday and Thursday afternoons yields the highest answer rates. Plan your week accordingly!

🔷 Use 'Active Listening' on Calls: It’s not just about waiting for your turn to speak. Reflect on what the prospect says, validate their concerns and tailor your response to align with their needs

That’s all for this week! Remember every tweak and adjustment in your approach can lead to significant leaps in your results

If any of these tips or insights strike a chord or if you’ve got strategies of your own then hit reply and share!

Looking forward to another week of smashing targets and building relationships with you

Make sure to check your inbox next Monday for more insights!

Keep selling smart

Tom Slocum ✌️

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets? Let’s chat!

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