Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Happy Monday! I hope everyone had a wonderful weekend filled with family time and celebrating the amazing dads out there

Whether you were cheering on the father figures in your life or remembering those who've stepped into those shoes I hope it was special.

I know Father's Day can be different for everyone—like for me it was my grandparents and other awesome folks who filled that role.

Over here at The SD Lab we're starting the week on a high note! We just landed a new client and things are looking great with Martin and Jamie teaming up like champs—Jamie even lined up four new meetings last week!

As for my Father’s Day my wife and kids truly made it memorable. They know how to make a guy feel appreciated that's for sure.

Now, it's time to roll up our sleeves and dive back into the grind. How about you? Ready to kick this week into high gear with me?

Sponsor of the Week - Evabot

This week let’s talk about Evabot a tool that’s been a game changer for me

Ever wonder how to make prepping for calls a breeze? Evabot has been my go-to

Just this past week I pulled up some killer insights on a prospect Dina Baker and the depth of detail helped me tailor my approach perfectly

Check out this snapshot of the Evabot dashboard – it’s simple, powerful and incredibly effective at giving you exactly what you need to know

Be the Alfred to Your Prospect’s Batman

In sales success isn't about taking the spotlight

it's about empowering your prospects to shine as heroes of their own stories

Here’s how you can become the indispensable Alfred to your prospects Batman

guiding them through challenges and towards success

Active Listening

Tactic: When engaging with prospects let them do the talking. Listen more than you speak to understand their true challenges and aspirations

Actionable Tip: Use pauses effectively. After your prospect mentions a challenge pause before responding to show that you are considering their issue seriously. This helps build trust and shows you value what they're saying

Support with Insights

Tactic: Rather than immediately jumping to sell your product offer insights and advice that address their spoken and unspoken needs

Actionable Tip: Share relevant data or case studies that align with their situation. For example if they’re worried about implementation provide a step-by-step guide on how others successfully onboarded your solution

Empower with Tools

Tactic: Equip them with tools and strategies that enhance their capabilities and help them overcome their challenges

Actionable Tip: Introduce them to a tool or resource each time you meet. For instance if efficiency is their goal show them a tool that automates their most time-consuming tasks

Follow-Up with Care

Tactic: After each meeting send a personalized follow-up that summarizes the discussion and outlines next steps. This shows you are invested in their success

Actionable Tip: Create a follow-up template that includes a section for personalized notes. Reference something specific from your conversation to reinforce that you were paying attention

Encourage Independence

Tactic: Build their confidence by affirming their good ideas and supporting their strategies. Help them see you as a partner rather than just a vendor

Actionable Tip: Whenever they suggest a potential solution or strategy affirm their thinking with phrases like “That’s a great approach; here’s how it can work even better with our solution”

Example Dialogue

Prospect: "We’re struggling to get our project off the ground"

You: "I understand how frustrating that can be. Let’s pinpoint the main hurdles. What’s been the biggest block?"

Prospect: "Just too many moving parts"

You: "That can definitely complicate things. One tool that has helped similar clients is our Project Accelerator. It breaks down complex processes into manageable steps. Would you like to explore how it might streamline things for your team?"

By embracing the role of Alfred you’re not just solving immediate problems

you’re enabling your prospects to become the heroes of their narratives

This approach fosters deeper relationships, builds trust and positions you as a crucial ally in their journey 🤘

Person of the Week Feature - Celebrating All Dads and Single Parents

Yesterday was Father’s Day as we know and I want to take a moment to shout out all the dads, fathers and single parents in our community

Your strength and dedication are inspiring and you truly are the unsung heroes in both your families and your professions

Heres to you!

Explore. Engage. Evolve.

🎥 YouTube Video of the Week: Check out "How to Build a Business that Lets you Quit your Job" by Dickie Bush via Deep Dive with Ali Abdaal. Dickie shares how he built a thriving side hustle while keeping his day job. Packed with insights on timing and content curation

📚 Book of the Week: $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi. Chet Lovgren recommended this one to me and it’s a must read for anyone in sales looking to seriously up their lead game

Bonus Sales Tactics

• Early Engagement: Engage with prospects early in the morning. Starting the conversation early can set a positive tone for their day and yours
  

• Utilize Down Time: Use slower summer months to clean up your CRM and refine your sales strategy. It’s a perfect time for housekeeping and planning
  

• Refresh Your Scripts: Give your sales scripts a summer revamp. Keep them light, engaging and ready for a quick summer read

That's it for this week!

As we continue to empower our prospects and celebrate our personal heroes let's keep pushing to be the best support system we can be – both in sales and in life

If you've got stories to share or want to discuss more on any topic we covered today just hit reply. I'm all ears

Stay tuned for more tips and insights next Monday

Keep shining and selling everyone!

Cheers

Tom Slocum ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

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