Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Happy Monday from The SD Lab! As we dive into a new quarter I'm buzzing with excitement and not just because of the fireworks we're prepping for the 4th of July!

Fresh off a mini-break in San Diego I’m recharged and ready to hit the ground running with the team and our clients.

We've just wrapped up the first week with a new client diving deep into their ICP, value prop and buyer personas. We’re already gearing up for our first outreach this week ready to score some big wins with the insights and strategies we've honed

Want to also give a big welcome to Tajay Carter who's joined us through our partnership with Simera. He's gearing up to bring his outbound expertise to two of our clients and we're thrilled to have him on board

And last week I also had the privilege of working hands-on with a client's SDR team in SD. Tackling their day-to-day challenges and boosting their meeting bookings significantly—it was a blast!

As we charge ahead into Q3 let's remember it's all about teamwork and supporting each other especially as we head into the holiday week

What exciting plans do you have to kick off your Q3 and celebrate the 4th?

Now let's dive in and make it a quarter and a holiday to remember!

Sponsor of the Week - Sendspark

If your emails have been lost in the abyss of busy inboxes it’s time to bring in some video magic

Here’s how I leverage Sendspark ⤵

Prospecting: Kick off with a personalized video. Its great for standing out and showing you’ve done your homework

Re-engaging Cold Leads: Revive interest with a personal touch that addresses their concerns directly

Nurturing: Keep the connection warm with regular, insightful video check-ins

Custom Demos: Make your demos unforgettable by tailoring them to address specific pain points visually

Sendspark isn’t just a tool

It’s your partner in making every message count

Check them out and see the difference for yourself!

Maximizing Your Q3 Strategy

As we kick off Q3 it’s crucial not to ease off the gas

The efforts we put in now will define our Q4 outcomes

Here’s how to ensure a strong quarter ⤵️

• Review and Adjust: Look back at Q2. Identify what worked and what didn’t and adjust your strategies accordingly
  

• Set Clear Goals: Define what success looks like for the end of Q3. Make them SMART: Specific, Measurable, Achievable, Relevant and Time-bound. Make em so big they scare you 😎
  

• Ramp Up Outreach: With vacations ending it’s time to get in front of decision makers. Increase your touchpoints and ensure your messaging resonates with the shift in business focus
  

• Empower Your Team: Ensure everyone is aligned with the goals and has the tools and motivation to succeed. Regular check-ins and support will keep the momentum going

Person of the Week Feature - The SD Lab Squad - Martin MacArthur, Jamie Neubeck and Tajay Carter

Special shoutouts this week to the incredible team!

Martin MacArthur is stepping away for his kidney transplant—we’re all cheering for you, Martin!

Jamie Neubeck continues to impress with her relentless drive

and a warm welcome to Tajay Carter who’s finishing his onboarding and ready to take on the challenges ahead

This team is the heart of The SD Lab and I'm proud of every milestone we achieve together

Explore. Engage. Evolve.

🎥 YouTube Video of the Week: Check out how a part-time sales job on Glencoco turned into a $6.3k/month gig for Matt. Watch Now!

📚 Book of the Week: Dive into "Hidden Potential" by Adam Grant. A fresh look at how we can exceed our expectations and the science behind achieving greater things. Get Your Copy

Bonus Sales Tactics

1. Leverage LinkedIn Voice Messages: Stand out in your prospect's LinkedIn inbox by sending personalized voice messages. This adds a personal touch that text messages can't match helping you build a connection quickly. Try sending just 5 this week and let me know how it goes!
   

2. Implement a Feedback Loop: After every major customer interaction send a short, automated survey to gather feedback on your team's performance. Use this real-time data to refine your approach
   

3. Interactive Content in Outreach: We've been experimenting with integrating quizzes, calculators and interactive infographics into our outreach strategies both for ourselves and our clients. The results? Not only are these tools incredibly engaging for prospects but they also provide us with valuable insights into their preferences and pain points. This allows us to craft follow-ups that are far more tailored and effective. If you’re looking to spice up your engagement this might be your golden ticket!

And that's a wrap for this week's GTM Launchpad!

As we dive deep into Q3 let’s keep our strategies focused and our spirits high

With the 4th of July just around the corner I hope you all have plans to kick back, celebrate and enjoy some well-deserved downtime

Remember every interaction is a step toward success. What moves are you making this quarter? Hit reply and share your strategies or hurdles—let's conquer them together!

Wishing you a fantastic week and an awesome 4th of July!

Catch you on the flip side

Tom Slocum ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

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Here’s what we can do together ⤵️

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