Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Was your 4th of July as explosive as the fireworks show? This past week at The SD Lab we were on a roll despite the holiday slowdown as I hope you all were too!

We made some significant advancements with a few clients to overcoming some of nature’s hurdles

One of the biggest highlights of last week was Martin's kidney transplant being a huge success!! And his recovery is going better than we could have hoped.

His sister who was an incredible trooper through it all is already discharged and Martin is set to follow suit tomorrow. We're all rooting for a speedy recovery for them both!

In other exciting news, Jamie unearthed some surprising opportunities. Guess where??… Reddit!? Bonkers! But ya she secured meetings directly from the platform—talk about thinking outside the box!

Then on the other side of the world, Tajay weathered the hurricane that hit Jamaica. He was without power and water for a few days. It was a doozy but all is well and he is back at it this week with us

As for the Slocum fam we hung with some friends for the 4th of July BBQing and hitting the pool even setting off a few fireworks with the kiddos!

What wins did you celebrate this past week? Drop a reply and share

Now onto the meat and potatoes of the week!

Sponsor of the Week - Oliv AI

This week's spotlight shines on Oliv AI. Y’all know how much of a fan and power user I am of this tool I’ve logged just about 50 meetings on it.

As I have shared before since implementing it I moved The SD Lab close rate from 25% to 50% thanks to their backend. They even have a free plan that gets you:

• 5 free call recordings a month

• Automated pre-meeting research dossier

• Smart meeting highlights

• AI follow-up emails

• And automatic CRM updates

It’s worth the look!

They also have an upcoming webinar on July 11th that is a must-attend for sales managers who are looking to harness AI for smarter decision-making.

Don't miss out—sign up here and give the tool a spin while you are at it!

Navigating Sales Challenges Post-Holiday

It’s time to shift back into high gear. Post-holiday can be a slow start for many but here’s how I have and you can quickly regain momentum

1. Re-engage with a personal touch: Start by reaching out to your prospects with a personal message. Acknowledge the holiday—maybe they shared something festive on social media you can mention? It shows you’re attentive and care about more than just making a sale
   

2. Review and revise your goals: Holidays can disrupt not just your schedule but your targets too. Take a quick audit of where you stand against your quarterly goals. Adjust your strategies if needed and communicate these adjustments clearly to your team. This ensures everyone is on the same page and pushing toward the same objectives
   

3. Boost morale with a quick win: Organize a short-term challenge or a mini-contest for your team. Something fun that can be achieved quickly. This can help shake off the holiday lethargy and inject some energy back into your team. Whether it’s the most calls made, the first deal closed post-holiday, or the best customer feedback received, recognize and reward the efforts to maintain high spirits
   

4. Capitalize on summer themes: Summer isn’t over yet! Tailor some of your campaigns to align with summer themes. Whether it’s leveraging typical summer pain points or offering “summer relief” promos use the season to your advantage.
   

5. Prepare for the next wave: Post-holiday periods are great for strategizing. People are often more relaxed and open to new ideas. Use this time to brainstorm innovative approaches or to refine your sales processes. This can include training sessions, reviewing tool effectiveness or even revisiting customer feedback for insights you might have missed

By implementing these strategies you not only jump back into action effectively but also set a productive tone for the coming months.

Let’s make this post-holiday week count!

Person of the Week Feature - Omid Mael 

Meet Omid Mael, co-founder of SecondBody and a trailblazer in interactive sales training. Omid's platform is changing how sales professionals learn, making training more dynamic and impactful.

For those of us in sales following Omid is a must for staying on top of the freshest and innovative training methods.

And not only that but… Omid and I have also been working on something that is launching soon… that's right... The SD Lab x SecondBody Sales Bootcamp is right around the corner!

Starting July 15th dive into my 10-day boot camp designed for SDRs and AEs. Helping you or your team to turn the toughest sales concerns into winning opportunities. Powered by the SecondBody platform this exclusive boot camp is tailor-made to enhance your approach

Why join?

• Experience custom scenarios: Tackle pre-recorded prompts, respond in real-time, and get instant feedback

• Instant feedback: Sharpen your techniques and strategies with real time insights & feedback w/examples.

• Empathy and adaptability: Develop the skill to engage in conversations that resonate

• Climb the leaderboard: Compete with your peers, track your performance

• It’s FREE and asynchronous: $0 investment and you just need to spend 10-15 minutes a day on the platform putting in the practice

Whether you're leading a team or looking to elevate your skills, this boot camp is an excellent opportunity to do it with no cost.

Register now 

Explore. Engage. Evolve.

• 🎥 YouTube Video of the Week: Check out “How to Achieve More in 1 Week than Most People Do in 12 Months” by Clark Kegley. This video inspired me to rethink my productivity and I highly recommend it for a motivational boost. Watch here 👇

• 📚 Book of the Week: “Process!” by Mike Paton is a gem for anyone serious about refining their business operations. It's a comprehensive guide to achieving more with less and it’s reshaped how I approach my daily tasks and long-term strategies. Snag your copy here

Bonus Sales Tactics

• Smooth Handoffs from SDR to AE: We wanna make sure nothing drops when switching from SDRs to AEs right? Think of it like a relay race — the baton pass has to be slick. So why not use a simple checklist? Include what you know about the prospect, what they’re worried about and what the AE needs to do next. It’s all about keeping the momentum going without any hiccups
  
  You could use this as your notes template!
  

  Current Situation -

  Authority - _{Decision Maker, Influencer, Champion, etc..}

  Need/Pain -

  Current Vendor/Competitor -

  Committed Next Step -

• Keep your sales forecasts fresh: Markets change fast right? So should your forecasts. Get your team to give their forecasts a quick refresh every week. This way you're always on top of your game ready to tweak your strategies on the fly

• Make LinkedIn work harder for you: Don’t just scroll through LinkedIn, make it work for you. Post cool stuff you’ve read or quick tips from your day-to-day. When you send a connection request leave it blank or if you must mention something specific you noticed about the persons profile or their posts. It shows you’re paying attention and not just playing the numbers game. Get involved in conversations, throw in your two cents and keep it real. It’s about building relationships, not just racking up contacts

Thanks for tuning in to this week's GTM Launchpad!

Don't forget to register for the Oliv AI webinar & sign up for my Secondbody Boot camp!

Here's to a week full of opportunities and breakthroughs

See you next Monday!

Stay cool and sell well ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

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