Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Hope everyone’s having a great start to the week! Over here it’s been buzzing with excitement. My kids just stepped into 8th and 1st grade—can you believe it? And just like them we at The SD Lab are hitting some major milestones too.

We just wrapped up the week with three new clients on board!! Summer’s definitely heating things up!

Big shoutout goes to Tajay in Jamaica who’s not just meeting but exceeding expectations. He’s diving deep into the AE role as well and honestly he’s killing it!

And Jamie? She’s our tech wizard, streamlining our processes and racking up meetings like there’s no tomorrow

Even with Martin on the mend the energy is sky-high. Everyone’s stepping up driving us forward and it’s just incredible to see. We’re all about that hustle and heart and this past week has been a testament to that.

So what’s new on your end? How’s your week shaping up? Drop me a note—I’d love to hear about your wins!

A Simple Blueprint for Building a Bigger Pipeline

Ever wonder how some folks seem to always be closing deals while others struggle to keep their pipeline filled? Well it’s not magic—it’s method. This week I’m diving into a straightforward strategy that’s all about focusing on high value leads and cranking up your outreach efforts.

Here’s how you can turn up the heat on your sales pipeline and really start seeing some impressive results

The 30-Day Challenge: $10K to $100K in 3 Months

Here’s the scoop: if you want to expand your pipeline from $10K to a whopping $100K in just three months you’ve gotta hone in on two things

1. Focus on high-value leads: These are your golden tickets. Think quality over quantity
   

2. Boost your outreach game: More touches, more chances to connect

Daily Sales Hustle

• Identify 10 High-Value Prospects: Spend your mornings finding and researching the top ten prospects that could really benefit from your solution
  

• Personalize Those Emails: Whip up 10 emails that hit right at the heart of each prospect’s unique challenges
  

• Hit the Phones Hard: Cap your day with 20 calls to follow up, engage and move those conversations forward

Example Game Plan

1. Morning Research: Dive deep to understand each prospect’s business. What’s keeping them up at night? How does your solution ease their pain?
   

2. Midday Crafting: Send out those personalized emails. Make each word count and speak directly to their needs
   

3. Afternoon Calls: Follow up with a call. Remember the magic often happens on the phone

Keep the Momentum

• Weekly Review: Every Friday take a pulse check on what’s working and what’s not
  

• Monthly Strategy Tweak: Use real data to refine your approach regularly
  

• Feedback Loop: Keep the lines of communication open with your team. More brains on a problem often mean better solutions

Stick with this plan and you're not just hitting numbers—you're building relationships and setting the stage for sustained success. It’s all about consistency, team effort and a bit of sales grit

Who’s ready to crush their next sales quarter? Let’s make these next few months count! 🤘

Sponsor of the Week - Saleboat

This week we're highlighting Saleboat which offers practical solutions for enhancing sales team performance

They focus on cultivating positive team dynamics and provide actionable strategies for sales leaders. Check out their latest article here by Dom Odoguardi for insights on improving team morale and efficiency

Learn how their approach can help you hit targets by boosting team engagement: Sales on Deck by Saleboat

Person of the Week Feature - Adam Manderovic

Meet Adem Manderovic a master at modernizing go-to-market strategies.

Adem's innovative approach aligns sales, marketing and customer success into cohesive teams that drive sustainable growth

Why Follow Adem? Adem revolutionizes traditional business strategies by focusing on creating seamless commercial plans. His tactics reduce customer churn, boost retention and attract the right customers consistently

Catch Our Chat: I recently joined Adem on his podcast, where we unpacked decades of sales experience and emerging market trends. It’s packed with actionable insights. Check it out - Listen to the Podcast Episode

Follow Adem for daily insights and learn how to align your teams for peak performance 🤘

Explore. Engage. Evolve.

• 🎥 Video of the Week: Dive into "How To Create Content That Actually Gets Clients (The Content Prism)" with Ravi Abuvala Watch here.
  
  Morgan Ingram recommended this gem to me. The key takeaway? Don't be a slave to the algorithm. Look backward to move forward. This is timely as I’m revamping how we create content at The SD Lab. Give it a watch and maybe it’ll spark some fresh ideas for you too

• 📚 Book of the Week: If you're looking to ramp up your social media presence “One Million Followers: How I Built a Massive Social Following in 30 Days” by Brendan Kane is a must-read.
  
  It's packed with growth hacks straight from some of the brightest minds in the business. Grab your copy here and start building a following that not only grows but engages and converts

Bonus Sales Tactics 🤑

1. P.S. in Cold Emails: Tap into the potential of a "P.S." to catch the eye and encourage responses. Here are three new ways you can implement this week
   

   • Personal Touch

     • P.S. Noticed on your profile you’re into rock climbing—me too! Ever tackled [local climbing spot]? Might run into you there one day!
       

   • Direct Invitation

     • P.S. If emails get too cluttered, how about we switch to a quick 5-minute video call this Thursday? Here’s my calendar: [Link]
       

   • Exclusive Insight

     • P.S. I recently shared some exclusive tips about [industry trend] that could really boost your [specific goal]. Would you like me to send it over?

   Incorporate one of these into your cold emails this week! LMK how it goes.
   

2. Gratitude Outreach: Make someone's day by expressing gratitude it’s a personal touch that builds lasting relationships. Challenge to you - pick 3 people to show gratitude to in your life and tell them why you appreciate them
   

3. Social Proof Refresh Keeping your social proof up-to-date is crucial. Here's how you can make sure your testimonials and case studies are continually working hard for you
   

   • Quarterly Updates

     • Schedule a regular review every quarter to assess and update your testimonials and case studies. This ensures they reflect your most recent and relevant successes.
       

   • Dynamic Examples

     • Rotate featured testimonials on your website and in your pitches. Highlight different benefits that resonate with diverse segments of your audience.
       

   • Client Spotlights

     • Create a monthly client spotlight feature in your newsletters or on social media. Share a brief case study or a quote from a satisfied customer that showcases specific results or satisfaction.
       

   By keeping your social proof fresh and tailored you enhance credibility and strengthen your sales arguments making it easier to convert prospects into loyal customers

And that's a wrap on this week's GTM Launchpad!

I'm pumped to see what we can all achieve as we roll further into July. Got some big plans for the week? Drop me a note—I love hearing about your strategies and maybe I can share a tip or two

Catch next Monday's edition for your regular dose of sales wisdom. Until then have an awesome week and keep crushing it!

Catch you later

Tom Slocum ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 40 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]