Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Hope your week is off to a rocking start! Over here at The SD Lab we're buzzing with excitement. We wrapped up another stellar week with not one but two new clients onboarded—proof that we're on the right track!

Plus after hearing not one but 4 prospects suggest a price hike because of the unmatched value we deliver we've decided it’s time to remodel our pricing. Talk about a confidence boost!

And our recently concluded SD Lab x SecondBody Sales Bootcamp was a hit as well with 52 attendees and fantastic feedback. We’re already gearing up for the next one on August 16th. Stay tuned for more details!

The team’s smashing it too—Tajay’s deep in client meetings and Jamie’s automating our tech stack like nobody’s business. And yes Martin's recovery is on track though he's itching to get back. Can’t blame him!

So what's new on your end this week? Drop me a line!

Boosting Sales with Intent Data and Triggers

Ever feel like you're shooting in the dark with your sales pitches?

Well imagine if you had a radar that showed you exactly where your potential 'yeses' are hiding. That's what using intent signals, sales triggers and buying signals is like in the sales world. It's about making every shot count by knowing when and where to aim.

Here’s How We Roll

1. Catch Those Intent Signals: Think of these as the digital footprints your prospects leave when they’re browsing your site or interacting with your content. Catching these signals is like getting a secret heads up that someone’s interested.
   

2. Act on Sales Triggers: This is about noticing the big moves at your target companies. New exec on board? Company just landed funding? These are your cues to swoop in with a timely pitch.
   

3. Spot the Buying Signals: It’s like reading body language but online. When a prospect is asking about pricing or specific features they’re practically waving a flag at you saying "Talk to me!"

Tools to Make it Happen

• ZoomInfo Copilot: This tool is like having a co-pilot who whispers in your ear all the juicy details about who’s interested in what
  

• Common Room: Perfect for catching live signals from community interactions
  

• 6sense & Usergems: These guys are the detectives of the sales tool world predicting who’s ready to buy next
  

• Propensity: Like having a crystal ball that tells you when someone’s about to hit that buy button

Putting It All Together

Kick off your day by checking out who’s been checking you out. Use those intent signals to prioritize your call list. Got a sales trigger alert? Time to customize that email or call to strike while the iron’s hot. And when you see those buying signals move fast—this is your close waiting to happen.

Remember it’s not just about having a list of leads. It’s about knowing who on that list is ready to hear from you right now. And with these tools and tips you're playing to win making every outreach count

Let’s make those sales rain team!

What’s your game plan for using these insights this week?

Sponsor of the Week - Nooks

If you’re looking to supercharge your sales team's efficiency check out Nooks

They’re not just another tool in the shed. Their AI-powered parallel dialer & virtual salesfloor are designed to maximize your SDR and BDR team's output

Their platform facilitates up to five times more conversations thanks to features like parallel dialing and champion tracking

Why Nooks? Because they make your team's day less about dialing and more about selling. I’ve been working closely with their team—Giano, Peter and Priyanka are phenomenal—and I'm excited to announce I’ll be advising them on some upcoming projects

For a sneak peek at how Nooks can transform your sales process check out their quick demo -How Nooks Works in 60 Seconds 👇

Person of the Week Feature - Lara Acosta

Spotlight on Lara Acosta

Lara Acosta isn't just another influencer; she's a powerhouse in personal branding with over 200,000 followers and significant figures in revenue to back it up

Her approach to creating a magnetic personal brand on platforms like LinkedIn is why I and influencers like Morgan Ingram can't recommend her enough

Why Follow Lara? She delivers top-tier content strategies that transform your online presence. Her YouTube channel and newsletters are goldmines for anyone looking to enhance their digital footprint without the fluff

Def give her a follow! You won’t regret it!

Explore. Engage. Evolve.

🎥 Video of the Week: Check out Master B2B Sales: 8 Lessons I Learned as a SaaS Account Executive from Sales Feed. Will Aitken doesn’t just share tips he shares career changing lessons!

📚 Book of the Week: Gary Vee's Day Trading Attention is this week’s must read. Dive into how the smart use of social media can revolutionize your brand’s growth and sales strategies (Darren Mckee & Morgan Ingram have talked very highly of it so I had to grab a copy myself and you should too!)

Bonus Sales Tactics 🤑

• Streamline Your Email Subject Lines: Keep your email subject lines short and personal ideally 3-5 words. Avoid generic marketing phrases that might lead to immediate deletion. Test different tones to find what resonates best. For instance changing from a transactional "Quick wins for your business" to a more relatable "Struggling with your data too?" boosted our client’s open rate from 8-13% to over 30% 🤯
  

• Capitalize on Buying Signals and Intent Data: In today’s data rich sales environment recognizing buying signals and intent is crucial. Equip yourself to engage effectively by understanding the 4 Rs: Right person, Right message, Right time and Right channel. This strategic approach ensures you’re not just shooting in the dark but are making informed, impactful connections
  

• Engage Directly with Your Customers: Regular conversations with your customers are invaluable. They provide deep insights into why they chose your product or service and what benefits they derive from it. This feedback not only enhances your sales pitches but also enriches your storytelling, making your messages more compelling and grounded in real user benefits.

That's it for this week folks! As we gear up to close out July let’s make sure we’re setting the stage for an unstoppable Q3.

What are you tackling this week? Hit reply—I’m all ears!

Catch you next Monday! Until then keep selling smart, not hard!

Cheers

Tom Slocum ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]