Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Hope you’re all gearing up for a smashing August because we sure are at The SD Lab! Just wrapped up a week that had its highs—kicking off with two exciting new clients in niche industries—and a few learning curves that showed us what resilience looks like in action

We’ve also got some wild news—a competitor reached out for a potential acquisition! Yep it was that kind of week. Plus we're still riding high from closing July with a 400% MoM growth. Talk about moving and shaking!

What’s new on your end? Hit me up!

Sponsor of the Week - Zoominfo Copilot

This week’s big shoutout goes to Zoominfo Copilot. We’ve been getting some serious mileage out of their buying signals & buying groups features

It’s like having insider info on when to strike and what to say. Our reply rates have nearly doubled since we started syncing our moves with their signals

Here’s a quick tip: When you spot a buying signal like a new C-suite hire or a major company event tailor your outreach to acknowledge the change. It shows you're informed and proactive—qualities that win business

Cracking the Code on Sales Partnerships

How to Rock Sales Collaborations

This week we're diving into the world of sales partnerships y’all! From teaming up with businesses that complement yours to joining forces with influencers who can shout your brand from the rooftops smart partnerships can seriously ramp up your sales game

Let’s unpack how to find, form and fuel these game changing alliances 😎

1. What’s the Deal with Sales Partnerships?

• Co-selling Magic: Imagine joining forces with a company that offers the perfect complement to your products. It’s like peanut butter meeting jelly—delicious opportunities await!
  

• Channel Buddies: Think about linking up with resellers or distributors. They can push your products into new territories without you needing a bigger sales team
  

• Influencer Power Plays: Hook up with influencers who can persuade their followers that your product is the next big thing

2. Setting Up for a Win-Win

• Scout for the Best Fit: Keep an eye out for partners who fit like a glove. You want their offerings and customer base to jive with yours
  

• Lay Down the Goals: Be clear about what you both want to get out of this partnership. Set goals that you can high-five each other for achieving
  

• Stay Chatty: Keep the lines of communication buzzing. Regular catch ups help keep everyone on the same page and squash any bugs fast

3. Making the Magic Happen

• Join Forces on Marketing: Think webinars, joint blogs, or even co-hosting events. It’s all about creating buzz that benefits both of you
  

• Swap Sales Secrets: Share the deets on what makes each other's products awesome. This can help weave your offerings into more deals
  

• Sweeten the Deal with Referrals: Who doesn’t love a little extra cash? Set up commissions or perks for partners who bring new clients your way

Example of a Chill Partnership Invite

Subject: Wanna Team Up [Name]?

Hey [Name],

I’ve been watching [Company] do some amazing stuff like [mention a recent win or project]. I’m really thinking we could create something special together for our customers

How about a quick call next week to brainstorm some ideas? I’ve got a couple of thoughts on how we can both score some wins here

Excited about the potential! Talk soon!

So Why Bother?

Teaming up can help you reach more people, pump up your marketing and boost your sales without beefing up your budget

Pro Tip 👇

Keep your partnerships fresh and fruitful. Regular updates and mutual boosts can make sure both sides are getting the goodies

Person of the Week Feature - Eddy Bahnam

Meet Eddy Bahnam the LinkedIn whiz making waves in social sales coaching

Eddy’s not just about theory. He’s all about actionable strategies that turn your LinkedIn presence into a lead-generating powerhouse

Why should you follow him? Just last quarter Eddy helped a client triple their LinkedIn-generated revenue using his 3-step system that transforms profiles, content and interactions into real connections

Dive deeper into Eddy’s methods and maybe snag a strategy session with him.

Who knows? It could be the game changer your sales process needs 😎

Explore. Engage. Evolve.

🎥 Video of the Week: Check out Lara Acosta’s breakdown on skyrocketing your LinkedIn following. It’s packed with strategies that have helped her reach a 166k follower count! Watch Here 👇

📚 Book of the Week: Daniel H. Pink’s To Sell is Human offers a fresh look at the art of selling. It’s a must read for anyone who wants to understand the human side of sales and how to genuinely connect with clients

Bonus Sales Tactics 🤑

• Intent Data Play: Use intent data to make your outreach hyper relevant. Suppose you notice a prospect has been researching "email marketing solutions" frequently.

  Here’s how you might approach it
  
  Example 👇

  
  Subject: Is this relevant Michelle?
  

  • Hey Michelle, I noticed you've been exploring advanced strategies for email marketing recently—spot-on timing! Quite a few marketing leaders I've spoken with this quarter are looking to elevate their ROI as Q3 picks up
    

    At The SD Lab we’ve helped businesses like yours increase their campaign engagement rates by over 30% within two months
    
    Out of curiosity are you focused on this right now?

    
    Mind if I share a few insights on how our service can specifically help streamline your workflows and enhance your metrics?

• Engaging Questions: Ask something like “What’s the biggest challenge you’ve faced with [specific problem] in the last six months?” This opens up a deeper conversation and positions you as a problem solver
  

• Cold Call Opener: Try opening with “I noticed you recently [specific action related to your product]. Can I share with you [Name] quick insight on how others in your position are leveraging this?”

That’s a wrap homie in laws! As we steam ahead into August let’s keep turning challenges into opportunities and connections into customers

Got a sales win or a new tactic to share? I’m all ears

Catch you next week for more insights and insider tips

Keep crushing it

Tom Slocum ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]