Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Homie In Laws!

What's cookin' in your world this week? Here at The SD Lab we've been geeking out over some slick tech adjustments and a revamped onboarding process that's making our client setups smoother than ever. We rolled out Apollo.io & Salesfinity across the board and the feedback's been nothing short of awesome. Every effort is now seamlessly integrated back into our clients CRMs.

And guess what? Our new $8k fully deployed outsourced SDR motion is getting big thumbs up for its value—tech, talent, and process all in one. Plus our referral partners are keeping the opportunities flowing with 5-8 new prospects a month!

The team? Oh they've been incredible of course! Pushing forward with full steam. And a little cheer for Martin gearing up to jump back in this September after a stellar recovery

As we gear up for a strong start here in August with four new deals in the pipeline I'm curious—how are you tuning your own engines for the coming months?

Hit reply and let's exchange some notes on winning strategies and maybe a few challenges. Now onto this weeks content! Let's dive into this together!

Sponsor of the Week - Big Props to SecondBody!

Let's chat about something cool—SecondBody. It’s this awesome platform that’s changing the game for sales training. Think of it like having a gym for your sales skills where you can practice pitches and handle objections with AI giving you feedback right on the spot.

And guess what? We're kicking off something special with them on August 16th. It’s our 10 day Sales Objection Handling Bootcamp. It’s all about getting real-time, AI-driven feedback on how you tackle those tricky customer objections. Super interactive and you can do it at your own pace.

The best part? It's only $29.99 to jump in. It’s perfect if you want to sharpen those sales skills and really make an impact in your conversations. So if you’re looking to up your sales game and want a fun way to do it this bootcamp could be just the thing. Check it out!

Sign up here!

Tiny Tweaks, Major Milestones

This week let's get into the often-overlooked game changer in sales

👉 integrating micro-adjustments into your tech and processes

It’s like finding that perfect setting on your car's rearview mirror

it might be a small tweak but oh boy does it improve your view!

So here's the scoop: At The SD Lab we recently revamped our client tech setups with tools like Apollo.io and Salesfinity. This wasn't just about adding new toys to our tech toolbox. It was about creating a seamless flow that feeds right back into our clients CRMs. And let me tell you the feedback has been nothing short of stellar

Imagine this: each little tweak is a step towards more precise targeting, smoother communications and faster closures. It’s about making those small changes that fine-tune your systems to perform like a well-oiled machine. Whether it’s adjusting how leads are scored or simplifying how data gets inputted every little bit counts towards bigger wins.

And here’s a challenge for you: this week pick one process or tool to tweak. Maybe it’s setting up a new filter in your CRM to better track lead sources or adjusting your follow-up email sequence for better engagement. Try it out, measure the impact and share your story. Who knows your small tweak might just be the next big sales hack!

Ready to tweak your way to the top? I’d love to hear what you’re planning or if you’ve got a success story to share hit me up!

Person of the Week Feature - Meet Nick Bennett

If you're in B2B and haven't checked out Nick Bennett yet you're missing out. This guy's turned the marketing game on its head with a people-first approach that's all about building real connections and driving genuine growth. No gimmicks just good old relationship-building that converts

Nick’s style? It’s about making marketing feel less like a sales pitch and more like a conversation. Whether it’s through his killer content or his dynamic community engagement he’s the real deal in my book!

Curious to see marketing done right? Dive into Nick's strategies and see for yourself why he’s the go-to guy for anything B2B marketing. Trust me it’s worth a look.

Check out Nick’s innovative methods here

Explore. Engage. Evolve.

🎥 Video to Watch: 13 Years of No BS Business Advice in 79 Mins by Alex Hormozi

Watched this video this past week and it is packed with straight-up, actionable advice that Alex has used to scale businesses big time. It's like getting a crash course in entrepreneurship from someone who's really been in the trenches. If you’ve got an hour and some change it’s a must-watch for some serious growth strategies

📚 Book of the Week: The Presence Process by Michael Brown
I've been diving back into this one. This book is all about grounding yourself in the present moment. It's not just great for personal growth but it also sharpens your focus! Something we all need when navigating the ups and downs of sales. I revisit this gem every few months and each time it peels back another layer. Seriously give it a go if you're looking to balance that inner hustle with some inner peace

Bonus Sales Tactics 🤑

• Quarterly Quirk Tackler: As we hit the stride of Q3 you might hear "We're reassessing budgets right now." Flip this by asking "What shifts are you seeing? Let’s discuss how this might be the perfect time to explore solutions that can offer greater ROI as you strategize for year end”
  

• Mid-Month Momentum: It’s the second week and the push is real. Instead of the usual check-ins, send a mid-month energizer email or message like "Hey [Name], just dropping in to share a quick win we had with a similar company in your industry—thought it might spark some ideas as you tackle the month!"
  

• Tech Stack Quick Fix: If your CRM feels cluttered take an hour today to create or clean up tags and categories. This simple tweak can streamline your workflow and make follow-ups a breeze. It’s like decluttering your digital workspace—suddenly everything feels a bit lighter right?

That's it for this issue folks! Dive into the gems we've dropped this week and don't be a stranger—hit reply and tell me about the highs and lows of your sales week

Here's to charging into a new week with some solid wins under our belts!

Catch you next Monday with more no-nonsense sales insights and a few good stories to boot

Keep pushing the boundaries! Not just the paperwork! 🤣

Later Homie In Laws!

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]