Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Homie In Laws!

As we all dive into another week I’m here sharing a slice of what we’ve been up and maybe there's a nugget or two you can snag for your own playbook

First up I revisited "The Four Agreements" this weekend. It’s a game changer every time. If you're looking for a mental tune up this read might just do the trick. What’s your go-to book for a fresh perspective?

Exciting stuff on our end as well: we're gearing up for Round 2 of our sales objection handling boot camp with Secondbody kicking off August 26th. If knocking down sales objections like dominos sounds like a plan shoot me a reply with "bootcamp" for details. It’s quick, practical and could be the edge your team needs

And on to some bit of bittersweet news—Jamie Neubeck is on the lookout for new opportunities as an SDR or SDR Manager after rocking it with us. Know someone hiring? Let’s get them a top-tier talent.

but on the other side of that Martin’s back! He’s easing into the groove post recovery with a new smoker and spirits high. It’s amazing what resilience and a fresh outlook can do. Speaking of which how are you powering through your current challenges? Got any big wins or hurdles you're tackling this week?

Let’s make this week count.

Hit me up with your plans or drop a question my way—let’s brainstorm solutions together ya?

Sponsor of the Week - Sendspark

Now have you ever thought of giving prospects a sneak peek of your product like a movie trailer? You can create quick video walkthroughs that actually SHOW the key benefits and outcomes that directly address your prospect's needs ( more on this in a minute..)

But this approach isn't just theoretical. In a recent workshop I shared this with some SDRs who then sent out preview videos using Sendspark and guess what? They booked four new meetings in just a few days Worth it!

And if on the fence dive into Sendspark's blog on video prospecting for some simple and effective strategies to enhance your engagement

Director’s Cut: Crafting Your Sales Blockbuster

Now to this movie trailer bit I just mentioned…imagine your sales process as the next big blockbuster movie okay? Stay with me here.. in a world where everyones fighting for the spotlight how do you make sure your product can be the star of the show?

Let’s dive into the concept of creating a compelling "movie trailer" video to grab your prospect's attention before they dive into the main feature - The demo call

Here’s the Play: "Premiere Your Product"

1. Spotlight the features: Just like a movie trailer highlights the best scenes your video should showcase your products top features/benefits( just a teaser). Use screen share to demonstrate the ease of use, the “innovative” features that can be tailored to their benefits or anything that sets you apart from the competition
   

2. Now set the scene: Context is everything. Set up the problem like the opening scene of a thriller. Make it relatable. Show your prospects exactly why they need your product—like showing a hero facing their challenge.
   

3. Onto now building the hype: Use testimonials like critic reviews. Clip in short, powerful statements from existing customers that praise your product. This builds credibility and intrigue much like rave reviews build anticipation for a movie
   

4. The big finish - The call to action: End your video with a cliffhanger.. invite prospects to the live demo for the full experience just like inviting them to a movie premiere. Make it THE event they don’t want to miss
   

5. Lastly the distribution: Share your video directly via email or on LinkedIn. You can use platforms like Sendspark to send your videos psst.. their dynamic video function here - ensuring your 'trailer' gets to the decision makers without a hitch

So why does this work?

Using your prospecting videos as trailers helps break through the noise. It’s not just another email. It’s an engaging, visual story that shows the value of your product.

In the workshop I mentioned SDRs who used this strategy saw a noticeable uptick in their engagement rates. Four meetings booked from just trialing this approach speaks volumes in my book.

Now its your turn

Whether you're an SDR, leading a sales team or helming your startup think of your product’s unique selling points as the highlights of your blockbuster. What key features or benefits would you spotlight in your trailer to compel prospects to 'buy a ticket' to your full demo?

This week challenge yourself or your team to craft a video that captures the essence of what makes your offering a must see.

And if you’re on the lookout for the right tool to bring your product’s story to life Sendspark has been a game changer for us

MVP of the Week - Jesse Ouellette 

Meet my homie Jesse Ouellette. This guy's a wizard when it comes to automation and AI in outbound strategies.

Jesse doesn’t just talk the talk I can promise you that! He walks it by dropping practical gems daily on LinkedIn and through his SaaSy Yacht Whatsapp group

We have been deep in his platform LeadMagic for personal use and our clients and on average consistently we are seeing:

• 30-45% return on mobile

• We uploaded 19k the other day and got 7,220 back!

• Seeing a 2-6% connect rate across our calling campaigns

• We even leveraged email validation on 34k records and 62% were valid, 7% were invalid and 27% were catch-all 🤘

• Email campaigns are consistently seeing a 30-40% open rate and a 5-10% reply rate with 3% positive 💪

Clients haven’t been happier with the data enrichment LM has offered us and for the SD Lab outreach, we are seeing some solid return on cold calls and email campaigns as well.

Shoutout to you Jesse! Check him and Leadmagic out.

Explore. Engage. Evolve.

🎥 Must-Watch Video: How To Grow from 0 to 100,000 LinkedIn Followers FAST from THE Morgan J Ingram. In this one Morgan breaks down his explosive LinkedIn growth tactics of his learnings and journey. Perfect for anyone looking to amplify their presence! Check it out 👇

📚 Book of the Week: The Four Agreements by Don Miguel Ruiz. I dove back into this one this past week as I said and sheesh every read peels back a new layer for me. Revealing wisdom that's just as potent in the boardroom as in my daily life. I highly recommend you give it a whirl if you haven't yet!

Bonus Sales Tactics 🤑

• Quick Qualification Play: Speed up your sales cycle by integrating a quick qualification checklist into your initial prospect interactions. Ensure you’re spending time on those high-potential leads!
  

• Leverage LinkedIn for Leads: Start engaging with prospects through insightful comments on their posts. It’s not just about connecting; it’s about starting meaningful conversations that lead to conversions.
  

• Revamp Your Email Strategy: Test drive new email templates that focus less on selling and more on solving problems. Watch your engagement rates climb!

That’s all for this issue folks! Dive into these resources, apply the tips and let’s make this week unforgettable.

Excited to hear about your triumphs or tackle your questions—hit me with a reply and let’s chat!

Now let’s grab this week by the horns and remember we’re in this together.

Catch you next Monday for another round

Keep hustling and remember always sell smart—not hard!

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

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