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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Homie In-Laws,

Hope you've enjoyed the long weekend soaking up the last of the summer vibes

As we dive into a new month filled with opportunities and the return of football season—yes it’s that time again folks!—let’s make sure our sales game is as strategic and dynamic as the upcoming Chiefs-Ravens showdown

Martins is back in full swing this week ready to tackle the field with us. It’s not just the players getting ready for a big game. We’ve got our own MVP making a comeback!

Lets use this Labor Day to recharge because starting tomorrow it's all about making those smart plays that turn leads into wins.

Ready to huddle and make September legendary?

Lets dive in!

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Beyond open rates: crafting cold emails that drive real engagement

If you're still judging the success of your cold emails by open rates alone it's time for a shift. Let’s focus on what genuinely impacts your sales—engaging effectively with your prospects

Why open rates can mislead: Relying on open rates as a success metric is like celebrating a football team for running onto the field—it tells you nothing about how the game was actually played. For sales professionals and leaders alike it's not just about getting your email opened

it's about what happens next

Creating conversations, not just opens: The real goal? Sparking a dialogue that leads to a relationship and ultimately a sale

Heres how you can make your emails more engaging

1. Personalize with precision

   • Example: Instead of a generic "I thought you might be interested…" start with something specific to their business like "I noticed your team is scaling up PPC campaigns—our tool can reduce your customer acquisition costs by 30%. Let's talk!"
     

2. Simplify with plain text

   • Example: Drop the heavy HTML and go for a straightforward conversational tone. Think of it as texting a friend who happens to be a business partner. This simplicity helps your message land directly and warmly without getting caught up in spam filters
     

3. Focus on the response, not the open

   • Example: Instead of a sales heavy pitch ask an open-ended question that invites a reply such as, "What’s the biggest challenge you're facing with your current tools?" This transforms your email from a broadcast into a two way conversation

Measure what truly matters: Let’s pivot our focus to metrics that reflect deeper engagement—like reply rates and the quality of those replies. These are the indicators that show whether your message resonates and builds connections

Your action plan: Think about the emails that have worked for you in the past. What did they have in common? They likely felt personal and relevant. Use those insights to craft your next batch of cold emails. Remember the aim is to initiate conversations that lead to meaningful business outcomes

This approach doesn't just change how we email

it transforms the impact of every word we send out. By making these shifts you position yourself not just to catch an eye but to engage a mind and win a heart.

Thats how we create lasting business relationships in todays digital age

With this guide you're not just sending emails; you're launching conversations that build relationships. Give these strategies a try this week and watch your engagement metrics start to reflect the real success of your outreach efforts

Person of the Week Feature - Saad Khan

This week’s spotlight shines on Saad Khan a tactical genius in the realm of signal-led outbound strategies.

From the fields of Dooly to the strategy rooms of Aligned Saad has revolutionized how teams engage with signals to ramp up their pipelines.

His playbook for building effective outbound systems is not just innovative

it’s transforming how sales teams operate and is FREE

Dive into his strategies here and see how you can start scoring big in your outbound efforts

Explore. Engage. Evolve.

🎥 Must-Watch Video: Check out Andrew Huberman's latest insights on optimizing your performance both mentally and physically. His tips might just be what you need to stay sharp and resilient in the sales game

📚 Book of the Week: Just picked up "The Pivot Year" by Brianna Wiest and folks it's sooo good!

This isn't just another self-help book it's a daily guide to reshaping your life

Each meditation makes you stop and rethink what you're doing and why. If you're like me and believe that change starts in your head this book is your new best friend

Dive in and let's start turning those 'what ifs' into 'what's next' together

Bonus Sales Tactics 🤑

#1 PS power in emails: Utilize the 'PS' section in your emails—it's often the most read part! Drop a quick fact, an upcoming webinar or a light hearted comment to keep your message memorable. It's a small touch that can reinforce your call to action or gently remind them of a deadline.

#2 Educate, don’t just sell: In your next email instead of pushing for a meeting share a valuable insight or a brief case study relevant to their industry. Educate them on something new and useful. This builds trust and shows you're invested in their success not just the sale.

#3 Video engagement on LinkedIn: Video content is king on LinkedIn right now. Consider creating short, impactful videos that address common pain points or share quick wins.

#4 Playing with intent signals: Keep an eye out for intent signals like increased website activity or engagement with your content. Reach out with a personalized message acknowledging their interest: 'Noticed you checked out our latest blog on X—would love to hear your thoughts!'

And that’s the final whistle for today! Hope this issue adds some winning plays to your sales strategy playbook

Remember it's the last week of the month—let’s close strong and start the new month on a high note. What moves will you be making to ensure a September to remember? Hit reply and let’s discuss your game plan

Catch you next Monday for more strategies, stories and sales insights.

Heres to selling smarter and scoring bigger!

Make it happen

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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