Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Homie In-Laws,

Hope you had a relaxing weekend! As we ease back into the grind there’s a fresh buzz in the air—football season is officially here!

Did anyone catch the season openers? What a way to kick things off! As a die-hard Buccaneers fan I’m all in for the season and can’t wait to see what unfolds on the field

Over here at The SD Lab, we're also kicking things off with some major energy.

Martin MacArthur is back and better than ever after his stellar recovery. With Martin back in the game and our latest strategies ready to deploy we’re all set to help you score big this sales season.

Let’s dive in with the same zeal as a game-winning drive—ready to make some standout plays?

Sponsor of the Week - AMP Creative

Struggling to get your message heard in the crowded B2B space? AMP Creative is here to transform your approach. They're not just about creating noise—they make sure your message lands with precision and sticks

Imagine launching campaigns that aren't just seen but deeply felt. With AMP’s live virtual shows and tailor-made content strategies you get to connect with your GTM teams and audiences in ways that truly resonate. They mix creativity with tactical strategy turning every campaign into a conversion machine

If you're ready to cut through the clutter and make real impacts AMP Creative is your go-to squad. Want to turn up the impact of your next campaign? Let AMP Creative help you become an influencer in your market.

Check em out »» https://www.linkedin.com/company/ascension-media-productions

Social Selling Mastery

Let's talk social selling. It's not just about hitting "connect" and firing off sales pitches. It's about building real, genuine relationships online kind of like how you'd network at a happy hour but you’re doing it through your screen

• Share Stuff People Care About: Before you even think about selling share insights, stories or quick tips that resonate with your crowd. Whether it's a quick video breakdown, an insightful article or a meme that hits just right make it something they'll want to talk about
  

• Keep It Real: Jump into conversations add your two cents to posts or shout out someone’s achievements. It's all about showing up authentically not just when you’ve got something to sell.
  

• Tools of the Trade: Platforms like LinkedIn are gold mines for social sellers. But why stop there? Check out Aware, Surfe, and AuthoredUp—they're like your digital wingmen helping you keep the convo flowing and the connections meaningful
  

• Try the 'FETCH' Method: No not like the dog game but close. It’s about fetching opportunities through genuine interactions:
  

  • Follow folks who align with your biz vibes

  • Engage by commenting, liking and sharing—get involved

  • Track how folks react to find out what they dig

  • Connect when it feels right slide into those DMs with something they care about

  • Help them out before asking for anything. Share a tool, a tip or even just a laugh

• Watch and Learn: See what works and what doesn’t. Which posts get the love and which ones tumbleweed? It’s all good info to help you refine your game

So what’s your next move? Going to keep playing the field with random acts of content or will you start making every post, like and comment part of a bigger play to win over your prospects?

Let’s get our social on and turn those online meets into concrete greets

Person of the Week - Evan Patterson

Meet Evan Patterson a mastermind in business development and content strategy with a special zest for SaaS, philanthropy and startups. Evan’s approach is all about creating engaging and genuine interactions that build lasting relationships and drive growth.

Why should you keep an eye on Evan? Evans not just about strategies. He’s about making real connections that turn into lasting partnerships. His unique blend of content strategy, social selling and community engagement has made him a standout in the marketing world.

And here’s the scoop: Evan is currently on the market looking for a role where he can bring his exceptional content marketing skills to the table. If your team needs someone who can blend creativity with strategy to produce tangible results Evan is your guy.

Interested in boosting your marketing efforts or think Evan could be the perfect fit for your team? Dive into his world, explore his methods and see how his approach could be the game-changer you need.

Explore. Engage. Evolve.

🎥 Must-Watch Video: Brain Hack: 6 secrets to learning faster backed by Neuroscience | Lila Landowski | TEDxHobart

Ever feel like you’re spinning your wheels when learning new sales techniques or tech tools? Dr. Lila Landowski has your back with her TEDx talk “Brain Hack.” She breaks down six neuroscience-backed methods to accelerate your learning curve. These aren’t just tips. They’re game changers that can help you absorb information faster, retain it longer and apply it to your sales strategies more effectively

📚 Book of the Week: "The Mountain Is You" by Brianna Wiest

Step up your personal development game with Brianna Wiest’s "The Mountain Is You." This book is more than a read. It’s a roadmap to dismantling the barriers you set for yourself. It's perfect for anyone in sales or leadership looking to overcome self-sabotage and unleash their full potential. Dive in and start turning your biggest challenges into your greatest victories

Bonus Sales Tactics 🤑

1. Give Your Welcome Mat a Shake: Rolling into the end of the year why not spruce up those first emails you shoot out? Think of your welcome emails as the opening act of a great gig – they should get your audience nodding along right from the start. Pack them with stories of wins, quick useful links and make sure they scream value
   

2. Capitalize on Reflection Mode: Everyone's looking back at the year to see how it all stacked up. Slide into this reflective vibe with emails that help your contacts gauge their year's success—and show how your solutions can fill any gaps. It's like helping a buddy spot what they missed in a game recap
   

3. Season’s Greetings | Special Deals: As holiday lights go up so should your special offers. Weave in some holiday cheer with tailored promos that meet your prospects end-of-year needs. Make these deals too good to pass up and watch your engagement soar even as the year winds down

And that’s the play for this week!

It's all about making meaningful connections, engaging effectively and converting with a clear strategy.

Got a win to share or facing a challenge? Hit reply—I’m all ears and here to help. Let's tackle this week head-on together! Keep pushing, stay sharp and let’s make this a week to remember. Can't wait to hear about your successes or any roadblocks you're smashing through!

Catch you next Monday for more tips and tales from the sales trenches

Keep thriving. Not just surviving

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]