Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Let’s get real June isn’t a restart

Its the setup for Q3 💪

Most people are easing into the month today

But you? You're probably already thinking

• "How do I build real pipeline this month?"

• "How do I prep my team to punch into Q3 with momentum?"

• "What dials, data and deals actually matter right now?"

This issue is for the ones still in motion not just coasting into summer but sharpening their edge while everyone else slows down

Here’s what we’ve got for you

• A tactical summer outbound playbook that works even when buyers are OOO

• A cold call win that proves intent > timing

• A mindset shift for leaders who feel like their motion is lagging

• Plus 3 tactics to light a fire under your team this week

Lets get into it 👇

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Summer Sales Myth "Nobody’s Buying" - False ‼️

I used to believe June-July were dead zones too but that was before I realized summer wasn't the problem. My approach was

So here’s what we’re doing differently this year (and what you can swipe)

🔹 Get Ruthless with Your Targeting

Sort prospects into 3 buckets

• Tier 1 = ICP, active, clear need. These get 80% of your touchpoints

• Tier 2 = Some fit, less urgency. Use softer, value led outreach

• Tier 3 = Recycle or deprioritize. Dont waste your reps here in June

🔹 Turn OOO Replies into Intel

Every "I'm out of office until June 17th" = a calendar task

Use that reply to

• Grab alternate contacts

• Time your next follow up

• Add value on re-entry ("saw this and thought of you")

🔹 Book Into the Future with Ease

When a buyer says “we’re slammed until July” try this

"Totally get it what if we pencil something for the week of [X]? I’ll send context ahead of time and reconfirm closer. Sound Fair?"

Low pressure. High respect. High show rate

🔹 Video = Trust Builder

Quick 30 second video via Sendspark. Face to face, no frills just real talk. Works wonders in the summer when inboxes get dry

🔹 Audit + Rebuild the Motion

Take 1 hour this week to review

• Your top performing sequences

• Your worst performing subject lines

• Most common objections from Q1/Q2

• Which personas are converting

Kill whats stale

Repurpose what popped

Summer isn't a season to survive

Its a chance to refine the machine🤘 

Explore. Engage. Evolve.

🎥 Video of the Week – “7 Tips to Conquer Summer Prospecting Challenges”

Summer doesnt have to kill your pipeline

In this episode Elric breaks down 7 tactical ways to keep momentum high while most teams slow down

Key moves covered

• Find low hanging fruit (job changers, closed lost opps)

• Prioritize accounts hiring or adding new execs

• Use OOO emails to gather hidden contact info

• Front-load your efforts before key holidays hit

If your reps need a summer survival plan start here 👇

📚 Book of the Week – $100M Leads by Alex Hormozi

I just picked this one back up to kick off June and man it hits different the second time around

Especially right now when a lot of folks are blaming the “summer slowdown” for why their pipeline’s soft

But this book reminds you real quick…

👉 Its not just your list
👉 Its not just your timing
👉 Its the offer

One takeaway that smacked me this week

“if you cant make the lead gen feel like a no brainer the best sales process in the world wont save you” 😳

For me this summer’s all about refining how we attract attention in a crowded, distracted market

Thats what this book helps with - how to turn outbound from noise into pull 

If you or your reps are struggling to break through right now add this to your June reading stack

Bonus Sales Tactics 🤑

1. OOO Lead Farm
   Set a 1 hour block. Dig through all your team’s OOO replies from last month. Build a list of backup contacts, return dates and department heads. Hand off to your best SDR. Let them mine the gold
   

2. Summer Video Blitz
   Every AE or SDR sends 5 custom videos to target accounts this week. 30 seconds max. Drop a one liner on why you’re reaching out. End with: "Worth a chat when you're back?"
   

3. Post Mortem Pipeline Review

   Pull every opp that died in Q2. Give each rep 3 to review this week. Have them run a quick retro

• Why did this stall?

• Who ghosted us?

• What could we do differently?

Then draft re-engagement messages. Summer’s perfect for reviving those cold convos

Final Thought

Last week I watched Carlos book our first meeting for Business Bricks. Two weeks in. New ICP. Niche market. No excuses.

The lesson? It’s not about timing. It’s about intent, rhythm and just showing up

So as you roll into June don’t wait for the quarter to kick in. Build it!

The reps who win in July? They started today

Tom 🤝

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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