Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game, and succeed in the trenches

Hey Sales Fam!

Greetings from sunny San Diego! I'm here with the fam charging up for the second half of a whirlwind year but just had to share some exciting updates from The SD Lab.

First up fantastic news—Martin is finally getting a new kidney after three years of waiting! His resilience is truly inspiring and we can't wait to have him back post-recovery.

In the meantime Jamie Neubeck has been a powerhouse! Securing new meetings and advancing deals. Her energy keeps the team driven and it’s clear why she’s crucial to our success.

We've also kicked off a partnership with Simera - adding some top-notch LATAM SDRs to our ranks and closed deals with two new clients this week!

Plus we've started a new collaboration with Trigify.io enhancing our capabilities with state-of-the-art intent data and triggers for relevancy in our outreach

As we celebrate these wins it reminds us that our strength comes from teamwork and supporting one another through every high and low.

What’s been your highlight this week? Hit reply—I’d love to hear about your wins!

Here's to a successful week ahead! Now let’s dive into this week's tips and tricks!

Sponsor of the Week - Trigify

This week’s spotlight is on Trigify (https://www.trigify.io/)

An incredible tool that's reshaping how we approach sales intelligence.

After an impressive demo with Max Mitcham and Hugo Millington-Drake we were so convinced by the power of their AI and intent data that we signed up right there and then!

Trigify helps us target our outreach with laser precision making every connection count. Curious to see how it can transform your sales game?

Check them out and see the difference real-time data can make in your strategies

Mastering Your Demo/Discovery Calls

Want to ace your demo/discovery calls?

Here’s a quick guide to making every call count

Deep Research

• Treat their LinkedIn profile like it’s your ex’s – know it inside out!

• Stay up-to-date on their company news better than they do.

Set a Clear Agenda

• Kick off with, “We’ll tackle your challenges, explore our solutions, and outline the next steps. Sound good?”

Ask Insightful Questions

• “What’s the biggest headache for you right now?”

• “How’s this issue messing with your workflow?”

Listen and Pivot

• Tailor your demo to address their pain points precisely.

• “You mentioned X is a major issue; here’s how we can tackle that.”

Demonstrate ROI

• Use real success stories that make them eager to sign up.

• “Check out how we boosted another client’s efficiency by 25% in just three months!”

Using humor and a personalized approach will not only make your calls more engaging but also build lasting partnerships.

Person of the Week Feature - Martin MacArthur

Let's take a moment to celebrate Martin MacArthur our fearless head of sales at The SD Lab.

Martin received some incredible news this week – he's scheduled for a kidney transplant on July 4th!

His journey and resilience have been nothing short of inspirational. As he prepares for this life-changing event, we're all cheering him on.

If you want to send some encouragement or share a few words for Martin, hit reply – let’s flood him with positivity as he steps into this new chapter!

Explore. Engage. Evolve.

🎥 YouTube Video of the Week: Failure is non-existent in Kobe Bryant's eyes. Check out his motivational speech on why every setback is a setup for a comeback: Watch Kobe Bryant's Speech.

📚 Book of the Week: Dive into "Doing Discovery" by Peter E. Cohan a must-read for anyone looking to enhance their sales and buyer engagement processes: Get Your Copy Here.

Bonus Sales Tactics

• Leverage Real-Time Communication: Morgan Ingram swears by getting prospects on Slack to speed up deals. "It’s where people hang out, and it allows for quicker, more informal chats that can push deals forward fast."
  

• Use Video Follow-Ups: After a great call send a quick recap or next steps video. It personalizes the experience and keeps you top-of-mind.
  

• Track Engagement: Use tools to see how and when your prospects engage with your content. This will help you time your follow-ups perfectly.

That’s it for this week folks! Remember sales is all about building relationships and understanding each other’s journeys.

As we support Martin on his let’s continue to lift each other up and celebrate every win, big or small. Have a story or tip to share? I’d love to hear it. Just hit reply and let’s keep the conversation going.

Stay tuned for more tactics and stories next Monday.

Keep aiming high and let’s make every connection count!

Catch you next time

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]