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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Monday morning. The coffee’s hot, your inbox is full and your pipeline… well let’s just say it could use some love

If you’re staring at your calendar thinking "damn I need some meetings on the board fast" you’re not alone

Last week I shared a 3 day sprint to land 5 meetings before Friday and reps who ran the play saw instant results. Real meetings, real deals moving forward

So in case you missed it I’m breaking it all down for you today so you can run it this week and start stacking meetings by Wednesday

Let’s get after it

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Need 5 Meetings by Wednesday? Here’s How

It’s Monday. The pipeline needs some love and by Wednesday you need to book 5 solid meetings to keep momentum rolling

Last week I shared a 3 day sprint to do exactly that. People ran the play and started booking calls fast. Check out these results

📲 “Dude it’s working! They’re responding back to my outreach!!” 

💬 “I focused on website visitors & booked 3 meetings with simple, direct messaging” 

So if you missed it here’s your Monday game plan to fill your calendar by midweek

⏳ The 3 Day | 5 Meeting Sprint

🔹 Day 1 – Revisit your warmest prospects (1-2 meetings)

Your fastest meetings will come from people who already showed interest

• Look at: Replies from the last 30-60 days that went cold

• Check who: Opened/clicked your emails multiple times but never responded

• CTA Example: “Last time we spoke [pain point] was still on your plate. Has anything changed that makes this worth revisiting?”

• Why? They already know you. Low effort, high reward

🔹 Day 2 – Revive stalled deals & open opps (1-2 meetings)

There’s gold in your pipeline. You just have to dig it up

• Hit deals that stalled (prospects who said "not now")

• Call and email decision makers with a fresh angle

• CTA Example: “You mentioned [specific challenge] was a priority last quarter has that changed or does it still need solving?”

• Why? They’re already problem aware just need the right nudge

🔹 Day 3 – Laser focused cold calling (1-2 meetings)

Cold calling works when you’re targeting the right people

• Tightly focus on 20-30 high intent accounts

• Skip the robotic openers. Start strong

• Call Opener Example: “Hey [Name] let’s cut to it [pain point] still causing problems? Or did you all finally figure it out?”

• Why? The best cold calls are direct, no fluff and high confidence

🔥 Bonus Play – quick video emails (1 meeting)

• Record a 30 second video using Sendspark

• Make it simple & direct

• Example: “Hey [Name] shot a quick video breaking down how we’d help with [pain point]. If it clicks let’s talk”

• Why? Video stands out in inboxes and gets higher reply rates

Why this works

✔ Stacking these plays gets you quick wins
✔ CTAs stay light (no heavy “book a demo” pressure)
✔ Follow up is everything—most meetings get booked on touch 2 or 3

This isn’t theory. It’s a proven sprint that worked last week. Now it’s your turn 💪 

Download your 3 day sprint playbook

I put together a quick checklist so you (or your team) can run this play step by step

Grab yourself the 3-Day | 5-Meeting Sprint Checklist👇

What’s Next?

Run this sprint today and let me know how many meetings you book by Wednesday.

Reply & share your wins

Let’s make it happen🔥

Explore. Engage. Evolve.

Morgan Ingram’s 5 AI strategies

Want to supercharge your LinkedIn outreach? Morgan breaks down 5 AI strategies that help you steal winning outbound messages, craft high converting video scripts, optimize your profile, handle objections and revive dead leads

One client even booked 5 meetings in under 2 hours using these tactics

Key takeaway: AI can be a cheat code for outbound but only if used strategically. If you’re not leveraging LinkedIn the right way you’re leaving meetings (and money) on the table

Bonus: Want more LinkedIn plays? Download Morgan’s LinkedIn Accelerator Playbook here

Book of the Week – "Fanatical Prospecting" by Jeb Blount

🔹 If your pipeline is looking light this book is a must read. Jeb Blount breaks down
✅ How to fill your pipeline fast (even when you don’t feel like prospecting)
✅ The biggest mistakes salespeople make in outreach
✅ Cold calling, email, text and social selling—how to balance them all

The 3-Day | 5-Meeting Sprint is about momentum. This book shows you how to keep it going every single week

Prospecting isn’t about one perfect message it’s about consistent, disciplined execution 💪

Jeb’s strategies work whether you’re an SDR, AE or sales leader coaching a team

Grab it here: Amazon Link

Bonus Sales Tactics 🤑

Want to stack more wins on top of your 3 day | 5 meeting sprint? Here are 3 micro plays to test this week

1️⃣ The “social proof nudge”

🔹 Most reps struggle with how to follow up after email or call #1/#2 without sounding repetitive. Instead of just “checking in” add social proof

🔹 Next time a prospect ghosts you after initial interest send this

• “Hey [Name] just wrapped up a project with [Similar Company]. Helped them solve [pain point] and they’re already seeing [result]. Think it’s worth a quick revisit?”

  OR

• “[Competitor] was dealing with [problem] and saw [result] after we helped. Think it’s worth taking a look?”

🔹 Why it works
✅ Creates FOMO—if their competitor is improving they’ll want in
✅ Makes your outreach valuable. Not annoying

2️⃣ The “meeting lock-in”

🔹 You booked the meeting now make sure it holds
🔹 Most SDRs send a calendar invite and hope it sticks. Instead follow up with this

• Subject: "Locked in for [day/time]"

  • Body:
    “Hey [Name] appreciate you setting time aside. Locking in [day/time] unless something changes, I’ll plan on seeing you then! Looking forward to diving into [specific pain point you uncovered]”

• Bonus: If it’s a handoff to an AE CC them in this email so they can chime in with a quick intro

🔹 Why it works
✅ Reinforces commitment reducing no-shows
✅ Shows attention to detail making you more credible
✅ Preps the AE making the handoff smoother

3️⃣ The “CEO forward” play

🔹 If you’re struggling to get responses have your CEO or VP “forward” your email to your target contact.
🔹 Here’s how it works

• You send the original email

• Your CEO/VP then forwards it to the same prospect with:

  • “Hey [Name] can you take a look at this? I think it’s relevant to you”

🔹 Why it works
✅ Senior level names in the inbox get attention
✅ The prospect assumes it’s important if it was forwarded by a leader
✅ Works especially well on cold outbound & stalled deals

Try one or all of these out and let me know how they work for you!

You’ve got the 3 day Sprint. You’ve got Morgan’s AI plays for LinkedIn. You’ve got bonus tactics to level up your outreach

Now all that’s left? Execution

Try this out and hit me up! How many meetings can you land by Wednesday? Reply back, drop a comment or tag me on LinkedIn

Because the only thing better than learning a new play… is closing deals from it

Go get it🤘 

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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