Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

This one’s for the teams stuck in the lull

→ The calendar’s looking light
→ Your hot leads cooled off
→ and your top funnel’s slowing down

but here’s the good news
You don’t need a full rebuild just a 30 day reset that reignites the motion ya know?

This edition is your pipeline jumpstart plan

→ 4 focused sprints to reboot results
→ Coaching tactics that drive urgency
→ And quick wins your team can stack weekly

👇

Sponsor of the Week - Lemlist

You Can’t Scale What You Haven’t Tested

But you can test smarter

This week I’m sharing a full teardown of an AI powered cold outreach experiment I ran using Lemlist

✅ AI voice notes (cloned voice, real human tone)
✅ No CSVs or Zapier hacks just clean Sales Nav > Lemlist
✅ 3x3 research for custom intros that don’t sound like bots
✅ Targeted VPs/Heads of Sales new in role, active on LinkedIn

13 voice notes to peers → 9 replies
but does it work with strangers?

That’s what I set out to test and I’m breaking it all down so you can steal the playbook, skip the trial & error and start experimenting smarter

“Can Cold AI Voice Notes Actually Work?”

🧪 Learn the setup → test the tactic → scale what works

👉 Let me know or drop a comment if you want me to send you one

If your team’s in a drought don’t waste time chasing shortcuts

Week 1 | Reset the Motion

If your pipeline’s dry start by cleaning the engine

Too many reps are…

→ Calling dead accounts
→ Personalizing the wrong way
→ Stuck in messaging that used to work

Do this instead
✅ Pull the last 15 booked meetings → What themes, titles or triggers showed up?
✅ Refresh your ICP lens → What deals moved fastest?
✅ Rebuild your outbound POV → Focus messaging on right now urgency not generic value

Tactical Play
Run a “message jam” workshop
Reps rewrite their opener, first line and CTA for a current target
Review live → keep it tight, sharp and relevant

Week 2 | Book Fast Wins

Now that you’ve cleaned the motion let’s get your reps in the win column

Week 2 is about sprints and spikes

Try this framework
→ 1 hour call blitz per day
→ Assign a tight target list (15-20 “likely” prospects)
→ Focus on high open accounts, warm leads and recycled opps
→ Push low friction CTAs (short calls, quick re-intros)

Tactical Play
Run a Live Blitz Leaderboard in Slack
→ 1 pt for connects
→ 2 pts for meetings
→ Bonus for reviving a ghosted opp

Keep the energy high
Celebrate every booked meeting like a win

Week 3 | Recycle and Reactivate

This is the week most teams skip but it’s where the buried gold is

You’ve got a backlog of
→ Ghosted threads
→ Closed-losts from Q1
→ “Circle back next quarter” replies

Now’s the time to send this email

Subject: Worth a re-look?

“Hey popping back up since we connected a while ago

A lot of teams are moving [relevant problem] back to the front burner out of curiosity is it worth a re-look now for yall too?

No pitch
No pressure
Just timing, relevance and curiosity

Tactical Play
Spin up a Reactivate Campaign
→ Each rep picks 20 accounts to revive
→ Build a shared tracker
→ Add a small comp for most rebooked convos

Week 4 | Launch New Experiments

With the core motion rebuilt now it’s time to level up

Use this week to test 1 new lever that could break through

→ A creative LinkedIn message thread
→ Voice note follow ups
→ A short form video intro
→ A 1:1 Loom walkthrough of the value prop

The goal isn’t scale
It’s pattern breaks that create attention

Tactical Play
Run a "Pattern break show & tell”
Each rep shares their most creative outreach from the week
Discuss what worked then scale what sticks

Explore. Engage. Evolve.

🎥 Video of the Week - How to Manage Your Sales Pipeline Like a President's Club Seller

A clear cut masterclass on keeping pipeline clean, prioritize-able and healthy with a pro seller’s view

Why it’s essential
→ Reveals where deals go dark and execution gaps build
→ Shows how top reps forecast, triage and prune their pipelines effectively
→ Fast, strategic and perfect for a Monday reset huddle

📚 Book of the Week – Fanatical Prospecting by Jeb Blount

A high energy, practical guide to filling the pipe through relentless yet intentional activity built specially for outbound teams in drought

Why pick this now
→ Blount breaks down why pipeline dries out and how to fix it with consistency
→ Offers frameworks for cold calling, email, social and multi-channel outreach that convert
→ Designed for SDRs and leaders who want practical habits + accountability

A must read for anyone running focused campaigns and sprinting for quota

Bonus Sales Tactics 🤑

1. Pipeline Revival Power Hour
→ Every rep picks 5 ghosted leads
→ Craft a new angle + CTA
→ Hit them via call, email or LinkedIn
→ Log all replies and meetings in a shared Slack thread

Simple, Fast, Effective

2. Sequence Rebuild Challenge
Ask reps to submit a cold email or call script they’d actually want to receive
→ Best one gets turned into a new team-wide test
→ Runner-up gets used for a new LinkedIn DM series

Peer-led messaging wins every time

3. “Create One Conversation” Daily Ritual
Challenge reps to create just one new conversation a day
→ Could be cold call, referral, comment reply, DM
→ Track it, Celebrate it, Stack it

Conversations build confidence
Confidence builds momentum
Momentum fills pipeline💪 

If your team’s in a dry spell
Don’t overhaul everything. Don’t panic

Reset the system
Reboot the team
Reignite the fire

Give this 30-day sprint a clean runway
Then watch the meetings and morale come back fast

Let’s get after it have a great week 🤙 

-Tom

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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