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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Happy Presidents Day Sales Homies!

Hope you're enjoying the long weekend (or at least catching up on some much needed rest). Let’s be honest no one likes feeling like a pushy salesperson especially when you're getting ghosted right? Well it’s time to flip the script

Let’s dive into how you can start getting them to lean in instead of running for the hills

Ready to make that pitch feel less like a chore and more like an opportunity? Let’s go

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Let’s be real nobody likes feeling like a pushy salesperson. And guess what? Your prospects don’t like being chased either

So how do you flip the script and get them leaning in instead of running away? It’s all about the art of the pitch. Delivering value, creating intrigue and making your offer too good to ignore

The 3-step formula to a YES

1️⃣ The Hook – Grab their Attention
Your first 10 seconds can make or break it. Don’t sound like every other salesperson out there. Open with something bold or unexpected.

Pro Tip: Instead of saying “Hey do you have time?” try “Quick question what would a 30% boost in [specific result] mean for you this quarter?” Boom instant intrigue

2️⃣ The Story – Ditch the ‘Sales-y’ Vibe
People remember stories not sales pitches. Skip the list of features. Tell a quick relatable success story about someone who faced the same problem and crushed it. Make them picture themselves winning

Pro Tip: “One of our clients [Company Name] had the same issue. After working with us they cut costs by 20% and doubled efficiency. Want to hear how they did it?”

3️⃣ The Close – Make It Easy to Say YES
The biggest mistake? Leaving it open ended. Be direct, confident, and suggest a next step that feels easy not high pressure.

💡 Pro Tip: Instead of “Let me know if you’re interested” say “How about a quick 15 minute chat this week? Tuesday or Thursday what works best for you?”

Explore. Engage. Evolve.

🎥 Must-Watch Video: Mastering the Perfect Sales Pitch: Tips to Close Every Deal

This video delves into crafting effective sales pitches that resonate with prospects. It emphasizes the importance of understanding your audience, structuring your pitch for maximum impact and delivering with confidence. The insights provided can help transform your approach enabling you to close deals more efficiently and reduce the time spent chasing uninterested prospects.

📚 Book of the Week: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

I recently read Pitch Anything by Oren Klaff and let me tell you it’s a game changer. Klaff breaks down the science of persuasion and makes it simple to understand. The best part? He shows you how to grab attention, hold it and get people to say YES without feeling pushy

Why grab this book?

• It'll change the way you pitch: Klaff teaches you how to structure your pitch to grab attention from the start and keep people hooked

• Real stories, real wins: This isn't fluff. Klaff shares actual deals he’s closed using these methods showing exactly how they work in real situations

• Tactics you can use today: No complex theories just practical steps you can start applying right away. Trust me I’ve been using some of them and they work!

Bonus Sales Tactics 🤑

• Talk Less. Listen More – Sales isn’t about talking at people. It’s about having a conversation. Ask the right questions then shut up and listen. Let them tell you their struggles so you can show them how you’ll solve them

  • Example: Instead of saying “Our product increases revenue by 20%” ask “What’s your biggest challenge in hitting your revenue targets right now?” Let them share their pain so you can position your solution as the answer
    

• Confidence is Contagious – If you believe in what you’re selling they’ll believe in it too. Own your value and show up like you already know they need what you have

  • Example: If you’re 100% confident that your service will save them time and money say it. Don’t hedge or apologize. A confident pitch invites trust and when they trust you they’ll trust your offer
    

• Follow-Up Game Strong – 80% of deals close after the 5th follow up. Don’t just check in. Make each follow up count. Add value with every touchpoint whether it’s new insights, a helpful resource or a reminder of how you’ll solve their problem

  • Example: “Hey [Name], I wanted to share a quick case study of how we helped [similar company] boost their sales pipeline by 30% in just 3 months. Can we chat about how we can do the same for you?”

Time to Crush It!

Sales isn’t about chasing it’s about attracting. Nail your pitch, bring the energy and make your prospects excited to say YES. Go out there and close like a legend!

Now tell me what’s your best pitch opener?

See you next week!

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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