Prospecting Unplugged: Real Talk from the Trenches

Join me as we dive deep into the art of sales and smash those Q4 targets!

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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Crew!

We’re in the final sprint of the year with just 16 business days left time to buckle down and finish strong! This past week I started mentoring a new SDR which all came together after a great chat with their CMO. It’s awesome to have a hand in shaping the future of sales one rep at a time.

Big shoutout to Pam my VA for really stepping up her game. We've dialed in our workflows with tools like Buffer and Trello making our daily grind smoother than ever. Props to Magic for the great match!

And can't forget about Tajay and Martin—these guys are on fire, smoothing out client operations and pushing us toward our seven-figure goal for 2025. Super proud of the team we’ve got.

Now let’s dive into the tactics and insights lined up for this week—time to crush those end-of-year goals! 👇

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Prospecting in Public - A Behind-the-Scenes Look

Ever wonder what “building in public” really looks like for sales pros? Well this past week I flipped the script and got real about prospecting. Shared everything—from targeting big names like Duracell to cooking up strategies live on LinkedIn.

Here’s the skinny

I laid out my whole playbook: using tools like ZoomInfo for triggers, crafting personalized messages and leveraging video to stand out. Didn’t land a meeting yet but the engagement was off the charts and that’s part of the grind right?

Here’s my take for y’all

  • Do your homework: Dive deep into knowing your target. Use all the tools you've got to really get what drives their business.

    Make it personal: Tailor your outreach to fit their exact needs. If it's not customized it's not worth sending.

    Keep it real: Get involved in their online world. Drop comments, make connections and chat like you mean it.

    Stay on it: Don’t let up. Many give up during follow-ups that’s not us right? Keep refining and reaching out.

If you’re itching to see how I break down these tactics in real-time hit up my LinkedIn for the full deets and maybe snag some moves for your own playbook.

Explore. Engage. Evolve.

🎥 Must-Watch Video: Dive into “How to Use Stories to Elevate Your Brand” with Chris Do. Discover how powerful storytelling can transform your brand and resonate deeply with your audience. It’s all about turning your narratives into customer magnets.

📚 Book of the Week: Snag a copy of “The Challenger Customer.” It’s a game-changer for understanding why your best customers might be the ones who challenge you the most. Perfect for those ready to take their sales strategy to the next level.

Bonus Sales Tactics 🤑

  1. Retroactive Summary Email: Inspired by John Barrows, end your year with a bang by sending a retroactive summary email to your prospects. Outline what you’ve discussed, confirm the next steps, and gauge their commitment. It’s a simple strategy to secure those year-end deals.

  2. Hyper-personalization: In the age of AI tailor your outreach with precision. Use data to drive personalized messages that hit right at the heart of your prospect's needs. Think less spam more relevance.

  3. Video follow-ups: Stand out in your follow-ups with video messages. A quick recap or a thank you can warm up even the coldest leads. Tools like Sendspark make this easy and effective.

That’s a wrap for this week GTM fam! Pumped to see how these tactics help you close out the year strong. Do you have a story to share or a tactic that’s working wonders?

Hit reply I’m all ears!

Stay hustlin, stay connected and let’s crush those final goals of 2024 together. Can’t wait to hear about your wins next Monday!

P.S. What’s your go-to strategy for making the last sales push of the year? Let’s swap some pro tips!

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

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