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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

🚢 2025 Kickoff: New Year, New Seas!

Hope y'all had a killer start to the new year! I just got back from my first-ever cruise with my boy Aaron and let me tell you it was epic! From Long Beach to Ensenada the ocean was our playground. Sunrises and sunsets that looked like they were straight out of a movie, delicious eats, killer drinks and yes even a bit of seasickness😆 but hey what's an adventure without a few waves right?

We even hit the jackpot at the casino (came up $1,500!), saw dolphins and partied like rockstars at an '80s glow party. And the cherry on top? Won a free cruise! So looks like we're doing it all over again in June—this time with the kiddos.

But now it's back to the grind. The break was refreshing but 2025 is here and it's time to dive deep. Let's get this year started with a bang! 👇

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Kick Off 2025 with Emails That Actually Work

We're diving headfirst into 2025 and I’ve got some fresh tactics to share. Straight from the sales floor at The SD Lab and inspired by top performers like Andy Mewborn here’s a lean, mean approach to cold emailing that’s turning heads:

The 3-Touch Mini Sequence

Why the 3-touch sequence slaps: This isn’t your granddad’s email blast. It’s a sharp, focused method that cuts through the noise delivering just the right punch at the right time without annoying your prospects.

Here’s the breakdown:

Email 1: The Hook

• Subject: 2025 goals

• Body: "Hey [Name] I see you’re aiming big at [Company] this year. We’ve helped teams like ServiceChannel smash their sales goals by teaching them better selling techniques and using smarter tools. They boosted their sales by 30% in just a few months. Think we could do something similar for you?"

Email 2: The Flip

• Subject: more than training

• Body: "Hey [Name] this isn’t just about new tricks. For Kustomer tweaking how they work and using better tools helped them close 25% more deals. Fancy a quick chat on how this could work at [Company]?"

Email 3: The Close

• Subject: let's talk

• Body: "Hey [Name] ready to turn these ideas into reality? How about a quick call to craft a plan that fits [Company] perfectly? We’re talking about real results here. Here’s my calendar [link]. Let’s get your team ready to crush it in 2025!"

Spicing things up with spintak

To ensure each email stands out and feels tailored to each recipient we also use Spintak. This nifty tool randomizes parts of your email making each send unique and personal.

Spintak Example for Email 1:

• Subject:
  {randomized | "2025 Goals?" | "Sales Target?" | "Looking Ahead?"}

• Body:
  "Hey {first_name},
  I noticed that {randomized | "you're setting big goals at" | "your team is pushing hard at"} {company}. That's awesome! We've seen clients like ServiceChannel increase their efficiency by over {randomized | "20%" | "30%" | "25%"} after we stepped in to help streamline their {randomized | "sales process" | "outbound strategy"}.

  Curious how we might support {randomized | "your goals" | "similar results" | "a major win"} at {company}? Let’s talk soon!"

This approach ensures that each email is perceived as fresh and tailor-made significantly improving open and response rates by avoiding spam triggers and enhancing recipient engagement.

Try out these strategies and you're likely to see a noticeable improvement in your outreach efforts. Let's hit the ground running in 2025 and turn these cold emails into hot leads!

Got questions or want more insights into effective cold emailing? Hit reply—I'm here to help you elevate your game. Let’s make this year our most successful yet!

Explore. Engage. Evolve.

🎥 Must-Watch Video: "Ultimate Spintax Guide For Cold Email" by Gavin Lataille

Check out this no-nonsense guide from Gavin Lataille on using Spintax to make your cold emails stand out. If you’re tired of your emails getting lost in the abyss or hitting spam traps this video’s for you. Gavin breaks down how to tweak your email game to keep things fresh and personal for each recipient.

Why you should hit play: This ties right into our chat about stepping up your cold email strategy. Gavin’s tips could be the key to boosting your email replies and keeping them out of the spam folder. Plus it’s practical advice you can start using today to make sure your emails hit the mark every time.

📚 Book of the Week: "Invisible Influence" by Jonah Berger

Ever wonder why we buy what we buy? Jonah Berger’s "Invisible Influence" gets into the sneaky forces shaping our choices. It’s all about the unseen psychology driving our decisions—super useful for anyone in sales or marketing wanting to understand and tap into what really makes people tick.

Why grab this book: It’s perfect if you’re curious about the hidden reasons behind customer behavior and want to use those insights to level up your sales game. Plus it’s a smooth read that’ll give you some serious aha-moments about influencing others without them even realizing it.

Bonus Sales Tactics 🤑

1. Turn objections into opportunities: Inspired by a gem from the Sell Better newsletter—don't wait for your prospects to object. Beat them to the punch. If you're noticing that certain objections pop up during your cold calls address these upfront in your emails. For example if you often hear “We’re already using a competitor” lead with how switching to your solution isn't just a change but an upgrade. This proactive approach shows you understand their concerns and are ahead of the game.

2. Spice up your emails with spintak: Keep your cold emails from sounding like a broken record. Use Spintak to add variety to your email campaigns. This tool randomly adjusts phrases and keywords in your messages making each email unique and personalized. Why does this rock? Because it keeps your emails out of spam folders and makes your messages feel fresh to every prospect. Think of it as having the charm of a one-on-one chat in every email!

3. Simplify your follow-up: Too often sales reps lose steam with their follow-up because they overcomplicate it. Keep your follow-up emails short, sweet and to the point. Aim for messages under 70 words. Focus on one clear call to action like confirming a time for a call or answering a simple question. This clarity cuts through the noise and boosts your chances of getting a response.

And that’s a wrap!

I hope the strategies we unpacked today from refining your cold emails with the 3-touch sequence to leveraging spintak help you kick off a stellar year.

Remember it's about making smart, efficient moves. Dive into Gavin's Spintak guide on YouTube and snag some insights from "Invisible Influence" to amp up your sales game.

Got feedback or a success story? I’m just an email away. Let’s keep the conversation going and make 2025 our best year yet. Catch you next Monday for more top-notch sales tactics. Stay sharp!

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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