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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

It’s the final sprint

72 hours left in April

Last week of the month. Last day of the month. Last chance to lock in the wins

And here’s the truth

The teams that win the final stretch aren’t the ones who press harder

They’re the ones who listen better

This issue?

It’s your full playbook for the next 72 hours

→ How to signal surf into easy closes

→ How to sprint smart, not desperate

→ How to finish strong without flaming out

Let’s get it 💪 

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Sprint Smarter: Signal Surf to the Finish Line

Last week was a rollercoaster

→ Celebrated my 36th birthday 🥳

→ Lost a renewal (but earned a powerful client testimonial)

→ Closed a new deal on my birthday (happy birthday to me 😊)

→ Launched two new episodes with Parakeet and Smartlead

→ Prepping for a big Sell Better live show this Wednesday

And through it all one lesson kept punching through

Momentum doesn’t come from forcing

It comes from noticing

When you’re sprinting to close a month strong the play isn’t to blast more emails or cold call strangers at random

Its to work the signals already right in front of you

This week I'm giving you the same sprint strategy I’m running myself

✅ Who viewed your profile
✅ Who opened your last emails
✅ Who clicked but didn’t reply
✅ Who engaged with your posts
✅ Who ghosted but showed interest earlier

Your mission
👉 Work what’s already warm before you chase cold

🏄‍♂️ The Signal Surfing Sprint Play

Here’s how to run it

1. Morning Signals Sweep

   • 20 minutes each morning

   • Profile views, post likes, old thread replies, previous opens

   • Prioritize warm signals
     

2. Low Pressure Nudges

   • No desperate "can we book 15 minutes?"

   • Just natural check ins like
     → "Hey saw you popped by anything catch your eye?"
     → "Circling back before April closes worth a quick chat?"
     → "Still thinking about solving [insert friction point]?"
     

3. Momentum Stack. Not Hero Closes

   • Aim for small wins that stack

     • Reignite a convo

     • Secure a next step

     • Book 1-2 extra meetings

   • No Hail Marys. Just clean setups for May

Explore. Engage. Evolve.

🎥 Video of the Week - Smartlead Playmaker Clip w/ Will Taylor

→ How I use Signal Surfing daily to drive consistent outbound wins without spamming or forcing

📚 Book of the Week The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy

When you're sprinting to the finish line don’t measure yourself by where you’re not.

Celebrate every gain you made this month
That’s how you stay in motion 💪 

Bonus Sales Tactics 🤑

1. Signal Sprint DM Template

• "Hey [Name] noticed you [liked/commented/viewed] recently. Just checking in before April wraps anything you’re exploring that I can help with?"

2. 2-Minute Email Touch

• Quick bump to every prospect who showed buying signals in April
  → "Just following up before April closes still a priority for you?"
  (short + non-pushy = higher reply rates)

3. Finish Line Accountability Drill

• At the end of each day

  • Log 3 new convos nudged open

  • Log 1 momentum win

  • One small close or setup for May = success

Sprint. Stack. Surf 🏄‍♂️

Quick Plug – Come See Me Live This Week!

I’m joining James Buckley and Tom Alaimo live on the Sell Better Show
Topic: Key Mistakes That Cost You Deals (And How to Fix Them)

📅 April 30th
🕛 NOON ET
🔗 Register here

Would love to have you there we’re breaking down real stuff that wrecks deals after the first call

Bonus Opportunity – Summer Outbound Accelerator (Florida Trip!)

Head's up I’m heading to Florida this June and I’m opening 1–2 spots for a special outbound training sprint 

If you’re in Tampa, Orlando or anywhere remote here’s the deal 👇

Summer Outbound Accelerator: 4-Day SDR Sprint

Sharpen your outbound motion before Q3 hits

In just 4 days I’ll help your team

✅ Tighten outbound messaging
✅ Master cold calling frameworks (with live practice)
✅ Personalize smarter to boost reply rates
✅ Handle objections with confidence
✅ Build a 30 day outbound campaign plan that sticks

Details

• 100% Remote (Zoom) or in person if you’re in FL

• June 24–27, 2025

• 2–3 hours/day (morning or midday sessions)

• Includes custom SDR Playbook with frameworks, scripts and templates

• Bonus: Live call reviews + personalized feedback

Ideal For

• SDR/BDR Teams (10–20 reps)

• Founders leading their own outbound motion

• Revenue leaders prepping for a Q3 pipeline push

Investment
$7,500 Flat Fee

If you know a team in Tampa/Orlando or anywhere who could use a real outbound tune up hit reply 😎

Would love to lock in one or two squads while I’m down there!

Let’s get your team booking sharper and faster this summer

Sprint With Your Ears. Not Your Ego

You don’t win the month by swinging harder
You win by seeing clearer

The clues are already there. The signals are already flying

Your job this week?
🏁 Listen better
🏁 Nudge smarter
🏁 Close cleaner

See you at the finish line!

Tom 🤙 

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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Want to see what this could look like for your team? Let’s talk

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