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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Fam!

What a week! Things are heating up as we gear up for The SD Lab’s second anniversary (can you believe it?!). Martin’s back at it securing two new meetings right off the bat talk about making a comeback! 🚀 

Tajay's been getting rave reviews from our clients making us all proud. Oh and we've got some new deals brewing just in time to add to the celebration vibes

As we step into another action packed week I want to catch up with you all. How’s your September shaping up? Hit any big milestones or stumbled upon a challenge? Let’s swap some stories and strategies. Remember we’re all in this game together!

Ready to dive into another week of sales, insights and maybe a bit of fun?

Let’s get this party started!

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This Week's Deep Dive: Mastering Communication in Sales

Let's unpack something that touches every part of our sales game—how we talk the talk. Whether you’re stepping into a pitch meeting or sitting down at the negotiation table the way we communicate can seriously sway our outcomes.

Here’s the scoop on making every word work for you

1. Crafting Your Pitch: It’s all about that connection. Think about it like telling a good story. Start with the big picture—why what you’re offering matters. Then get into the nitty-gritty with confidence and clarity. Remember it’s not just about the features; it’s about how those features make their life easier or better. Want a tip? Use analogies they can relate to, it helps make complex stuff feel familiar.

2. Navigating Negotiations: This is where your words really weigh heavy. Phrases like “help me understand” instead of “that doesn’t make sense” can keep doors open and conversations flowing. It’s about finding common ground and building from there, not bulldozing through to a deal.

3. Building Feedback Loops: Feedback isn’t just about catching flaws; it’s about fostering growth. When giving feedback be specific and always tie it back to a shared goal. When receiving it listen—really listen. Use what you learn to refine your approach and adapt. This isn’t just about improving a pitch or a process; it’s about evolving as a team.

So what’s your next move? Think about how you can apply these insights into your next sales conversation. And remember the best communicators are always tweaking their approach. Let’s make those discussions not just happen but count!

Ready to turn these tips into action? Let’s make this week a winner with top notch communication skills at the forefront of everything we do! 🤘

Person of the Week Feature - Leslie Venetz

If you're looking to get real about shaking up your sales game you gotta check out my friend Leslie Venetz. She's not just another sales coach; she's someone who really gets into the trenches with you to make those interactions count.

Recently she grabbed the #9 spot as a top woman on LinkedIn which is no small feat!

Leslie's all about meaningful conversations that turn into real results no fluff. She's the mastermind behind The Sales-Led GTM Agency rolling out strategies that are all about talking WITH people, not at them. Trust me in a world full of noise her approach is a breath of fresh air.

So if you're looking to learn from someone who's genuinely impacting the sales world and cares deeply about the community give Leslie a follow. Her insights could be exactly what you need to level up your game. Plus it's always cool to support someone who’s genuinely rocking it right?

Check her out and maybe drop her a congrats on LinkedIn for her recent wins. She deserves all the props! [Her Post]

Explore. Engage. Evolve.

🎥 Must-Watch Video: Ever wonder why some teams just seem to work better together? Simon Sinek dives into how transparency and empowerment can turn a good team into a great one. It’s not just about being open it’s about making everyone feel they’re part of something bigger. Definitely worth a watch if you're looking to boost your team vibes.

📚 Book of the Week: Need a fresh take on selling? Check out "The Power of Value Selling" by Julie Thomas. This book isn’t just about selling more—it’s about building relationships that last. If you’re tired of the same old sales strategies Julie’s insights might just be the shake up you need.

Bonus Sales Tactics 🤑

3 Steps to Re-Engage Your Closed/Lost Opps: We’ve all got those deals that slipped away but they don’t have to stay lost. Here's how you can bring them back into the fold

• Step 1: Refresh Their Memory: Kick off with something new. Whether it's a product update or a fresh benefit make sure it's something that wasn't on the table during your last conversation.

• Step 2: Share With No Strings: Drop a recent case study or an insight relevant to their business that could reignite interest without making them feel pressured.

• Step 3: Add Immediate Value: Start your follow up with an intriguing industry development that could affect their business plans. For instance “Noticed this trend in [their industry] and thought of you. Could be interesting for your upcoming projects. Let’s explore how this could benefit your strategy.” This makes your interaction feel more like a partnership than a sales pitch

Boost Your Cold Call Pick-Up Rates: Ever wonder how to get more folks to pick up when you ring them up? Here’s the lowdown on making those connections count:

• Time It Right: Hit the dial during early mornings or late afternoons. You might catch someone just as they’re starting their day or winding down.

• Leave a Memorable Voicemail: Missed them? Drop a voicemail that piques their curiosity. Something like “Hey just stumbled upon something that could really streamline how you handle X. Sent you an email titled “XYZ” Talk soon.

• Quick Follow Up Email: Shoot over a quick email after your call. Keep it light “Just tried reaching you wanted to share a quick win for your current project. Let’s chat soon!

What You Should Be A/B Testing In Your Cold Emails: Testing is the name of the game when it comes to refining your outreach. Here’s what to experiment with

• Subject lines: Try curiosity vs. value-driven subject lines and see which gets more opens.

• First sentence: Test starting with a question vs. a bold statement to see what grabs attention faster.

• Call-to-action: Should you ask for a call or a simple reply? A/B test to find out which closes more meetings.

That's All Folks!

Hey what a week right? With the big two-year anniversary for The SD Lab just around the corner and our team snagging wins left and right it feels like we're just getting started! How did your week pan out? Hit any home runs or still swinging at a curveball?

Drop me a line you know I'm all about tackling those challenges together.

Keep pushing, keep winning and hey let’s keep those conversations flowing. Can’t wait to catch up next Monday with more no nonsense tips and tricks that get straight to the point.

P.S. Did anyone catch the Bucs game yesterday? That was one heck of a nail biter! Rolling into Week 2 at 2-0—let’s bring some of that winning energy into our week shall we? 🏈💪

Catch you on the flip side!

Cheers

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

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