Welcome to the GTM Launchpad newsletter! I will share a sales play each week to help you grow your business, level up your sales game, and succeed in the trenches. I aim to provide you with actionable insights. Stay tuned for practical tips on cold calling, lead gen, and closing deals!

Hey Sales Family!

Happy Monday! Ready to kick off another winning week? Here at The SD Lab, we’re still buzzing from last week's successes—we bagged six new deals and kicked off some promising collaborations. A huge thank you to everyone who's been sending referrals our way!

This week I’m excited to dive into a real life case study from a recent project in the automotive sector. We’re talking major moves, real results, and actionable insights that could help supercharge your own strategies

Sponsored by: Saleboat

Navigating the vast ocean of sales activities can be daunting, especially when you're steering the ship. Meet Saleboat is an innovative tool freshly launched to revolutionize how sales leaders visualize their teams efforts.

With Saleboat, the mystery of how sales reps spend their time is unveiled. Thier platform provides real-time insights into the activities that truly move the needle—helping sales teams not just to work hard, but smart.

Why Saleboat?

Transparency: Saleboat offers a panoramic view of daily sales activities, showing you not just what your team is doing, but how these actions drive your business forward.

Efficiency: By understanding which activities yield the best results, you can guide your team to focus their efforts more effectively, boosting productivity and enhancing performance.

Growth: Build in public with Saleboat and foster a culture of openness and rapid iteration. Your feedback as early adopters is instrumental in shaping a tool that directly addresses the needs of sales teams

Are you ready to dive deeper into your teams performance and discover what activities truly propel your revenue?

Saleboat is inviting sales leaders to join their journey 👇

The Real Deal: Client Success Story

Last quarter we partnered with an auto client launching a new product aimed at streamlining dealership operations. The goal? To validate the product’s market fit and ramp up their sales.

Here’s the lowdown:

• Targeted Outreach: Focused on Finance Managers and General Managers known for their keen interest in operational efficiency

• Customized Messaging: Emphasized pain points like fraud reduction, cost savings, and compliance, making our pitches not just seen but felt

• Strategic Engagement: Leveraged in-depth industry knowledge to craft messages that resonate and demonstrate deep understanding

By the numbers 👇

• Calls Dialed: 1,679

• Emails Sent: 335

• Conversations Held: 38

• Meetings Booked: 12

• Deals Closed: 6, totaling $150K

Why This Matters To You:

Each campaign you execute is an opportunity to refine your approach and deepen your market impact.

Here are actionable insights you can apply

1. Align closely with client needs: Dive deep into understanding and articulating how your solution fits into the existing workflows and pain points of your prospects

2. Utilize data-driven strategies: Employ analytics to tailor your campaigns and continuously adapt based on response rates and engagement metrics

3. Engage through education: Position your message to educate your prospects on the not-so-obvious benefits of your solution, enhancing perceived value

Got a product you’re trying to push into the market? These pointers might just be what you need to turn potential into success

Spotlight Star: Darren McKee

This week let’s shine a spotlight on Darren McKee a visionary in both sales leadership and social selling

Darren’s dual role as VP of Sales and a coach in social selling makes him a powerhouse. Transforming how sales professionals leverage LinkedIn and other platforms to excel in their careers

Check out Darren’s journey and gain invaluable insights on effective sales strategies on his LinkedIn

Explore. Engage. Evolve.

Podcast Spotlight: Don’t miss my latest podcast episode on Sales Players where we explore creative strategies to enhance your pipeline. Check it out on Apple Podcasts, YouTube, and Spotify

Fun Fact: Did you know that sharks are the only fish that can blink with both eyes?

Book of the Month: Dive into “The 1-Page Marketing Plan” by Allan Dib, a straightforward guide that promises to transform your marketing strategy. Get your copy here

Bonus Sales Insights

1. Leverage deal rooms: Utilize platforms like Aligned to create deal rooms. This centralized hub helps keep all stakeholders informed and engaged throughout the sales process. Been a game changer for us

2. Incorporate video follow-ups: Enhance your proposal follow-ups with personalized video messages. This can increase engagement and help maintain the momentum of your sales conversations

3. Maximize LinkedIn’s Account IQ: Elevate your prep work with Account IQ from LinkedIn Sales Solutions. It aggregates critical data, allowing you to approach each sales conversation with tailored insights and a strategic edge

And there you have it—another week of insights and real-world applications designed to elevate your sales game

Do you have a success story or challenge you'd like to share? I’d love to hear about the strategies that are making a difference for you

Catch you in the next one 🤘

Tom

^{Thanks for reading, see you again next week at 8 am MST!}

^{- Tom Slocum ✌️}

Ready to Boost Your Sales? Let's Make It Happen!

At The SD Lab we’re all about making your sales strategy work smarter and harder.

Here’s how we can help you and your team hit those ambitious targets:

1. The 14-Week Sales Accelerator: Think of this as a power-up for your business. Over three months, we’ll work closely with you to refine your sales processes, enhance your tech, and strengthen your team. Whether it’s mastering the art of cold calls, social selling, or crafting the perfect cold email, we’ve got your back. Don't have a sales strategy yet? No worries, we’ll help you build one from the ground up.

2. Custom Sales Playbook Creation: Within 45-60 days, we can craft a tailor-made sales playbook that fits your unique business needs like a glove. Perfect for when you’re ready to expand your sales team or move beyond founder-led sales, this playbook will be your team's blueprint for closing deals and driving growth.

3. Targeted Team Coaching: Choose from our range of workshops to boost your team's skills in cold calling, social selling, handling objections, and more. Each 2-hour session is packed with practical advice and personalized tips to help your team excel.

4. Outsourced Appointment Setting Services: Free up your team and let us handle your outbound sales efforts. For a flat rate, we provide 15-25 hours a week of expert support, using top-notch tools like Salesfinity and Zoominfo to supercharge your sales motions. Expect a significant uplift in meetings booked and overall sales pipeline growth.

Connect with us to explore how we can elevate your sales game and achieve sustainable growth. The SD Lab is here to transform your sales process and empower your team to succeed.

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