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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Crew!

Who's ready for a killer week? I know I am. As some of you know yesterday I wrapped up a 30-day video challenge on LinkedIn and it was nothing short of epic! I pumped out a video every day! 🤯 Racking up about 4 million impressions, making tons of new connections and even snagging a few inbound leads along the way.

It's been more than just a content spree though it's been a deep dive into building genuine interactions and exploring new ways to share my story! It was a blast and Ill dive more into it later.

Now not every day was smooth sailing though. We hit a few bumps last week with a client. Learning that it's not just about the highs but also how you handle the lows right? We're tweaking, adjusting, pushing forward and committed to turning things around with our client who's been riding this wave with us but whew outbound ain’t easy huh? 😆

And on the home front my son Adam just made his school's volleyball team—super stoked to see him play his heart out! He just wrapped up baseball and now the homies decided to run it back for Volleyball. We will have multiple nightly games yet again.. I know my fellow parents know what I am talking about.. 😅

So turning the page what's in store for this issue? We're keeping it real—no fluff just some honest insights and practical strategies straight from the trenches of the daily grind.

Ready to dive into some hands on tips and stories? Let’s roll into this together!

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Person of the Week Feature - Augusto Ferreira

Big shoutout to my guy Augusto Ferreira! A Sr BDR at Ontop who’s been killing it in our video challenge. This guy’s bringing that Hollywood level flair to his videos and it's paying off big time. Augusto’s not just about views either he’s about making genuine connections and showing that sales can be fun, impactful and deeply human

Dive into how he’s changing the game and why he thinks laughter might just be the secret ingredient to success in sales 😎

30 Days, 30 Videos - Lessons From the Frontline

Not only did I rack up a staggering 4 million impressions but the real win was the deep connections and conversations it sparked—proving once again that video is king in the realm of digital

Why Video?

Here's the scoop: video isn't just about getting your face out there. It's about humanizing your brand, breaking down the corporate barriers and connecting with your audience/community on a personal level. Every view is an opportunity to engage and every engagement is a potential lead when done right.

The Blueprint from the Frontline

1. Setup for Success

• Gear up: All you need is your smartphone. No fancy equipment is necessary

• Caption & context: Always add captions. Not everyone can blast the volume during their office breaks

2. Structuring Your Content

• The Hook: Grab attention in the first 5-10 seconds. A question or a bold statement works wonders

• The Meat: Deliver your main message or tip in the next 30-60 seconds

• The Call: End with a clear call to action. What do you want your viewer to do next?

3. Consistency is Key

• Post daily: Choose a regular posting time to build viewer anticipation

• Engage: Reply to comments and interact with other posts. Social media is a two-way street as we know.

4. Track & Optimize

• Engagement metrics: Which videos do your audience/community love? Which ones flop? Adjust your content based on the feedback and performance

5. Expand Beyond Your Role

• Collaborative videos: Like Luke Frazier's playbook suggests pull in experts from across your company. Have your engineers, product managers or even your CEO share insights. This not only diversifies your content but also showcases your company's depth

Why this matters: Taking on a video challenge or incorporating regular video content into your strategy does more than just fill your content calendar. It transforms how your audience/community sees you, positions you as a thought leader and can dramatically increase your outreach

So whether you're an SDR looking to make your mark, a sales leader aiming to inspire your team or a marketer crafting narratives remember—video is your gateway to more personalized, impactful relationships

Feeling pumped to give video a more prominent role in your sales strategy? Start small but most importantly start now. The digital stage is vast and your audience is waiting 🤘

Explore. Engage. Evolve.

🎥 Must-Watch Video: The New Approach to Personal Branding

How can one stand out in a sea of sameness? Check out Chris Do’s talk on authentic personal branding from the Forward event. It’s a masterclass in being uniquely you in this digital world 🤘

📚 Book of the Week: "Founder Brand" by Dave Gerhardt

If you've ever wondered how to turn your backstory into a business booster Dave Gerhardt’s "Founder Brand" is your new playbook. Packed with strategies for using your personal journey to enhance your brand's appeal this read is a goldmine for anyone looking to leave a mark. I just finished it and whoa.. worth the read!

Bonus Sales Tactics 🤑

1. Role reversal: Try swapping roles in your next sales meeting. Have your reps step into the shoes of a customer and vice versa. It’s eye opening and can spark new approaches to old problems
   

2. Weekly wins bingo: Gamify your team's achievements with a Bingo board filled with key tasks and goals. First to line up a row each week gets a prize or bragging rights!
   

3. Micro-training moments: Inject quick 5-minute training sessions into your daily huddles. Focus on a single skill or tactic to keep the learning ongoing and digestible

That's a wrap on this one! Remember every snag is just a step-up to better your game and every chat could open a new door.

Whether it's leveling up your video game, fine-tuning sales strategies or just rallying the crew it's all about making that impact.

Keep it 100, chase those goals and if you've got some cool wins or slick moves that are hitting the mark drop me a line. I'm here for it all.

Until next time stay sharp and keep rocking it out there

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

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