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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Crew

What a thrilling week over here at The SD Lab! We’ve managed to conjure up not just one but two client renewals—right in the spirit of Halloween! 🎃 One of these was a real haunt nearly slipping through our fingers due to tricky market conditions. But with some magic spells (okay just smart pivots and hard teamwork 🤣) we turned the tide and secured a three-month extension. That's the kind of treat we love around here!

It’s Halloween week and the vibe is infectious! Kids are ready to trick-or-treat with Bella lighting up as a unicorn and Adam taking a daring turn as Jason. He's venturing out for his first solo candy quest with pals—yup Dad’s tracking him magically (thanks tech!).

As we tiptoe through the close of October it’s crunch time—with two renewals under our belt and fresh prospects lurking it’s all hands on deck to finish the month with a bang.

Let’s dive into the cauldron and brew up some potent sales strategies to keep the momentum alive

Ready for some bewitching sales insights? Let’s creep it real! 😎

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Main topic: Real talk on turning challenges around

Let’s dive into a real-world scenario we just navigated at The SD Lab this past week. Think of this as a behind-the-scenes look no sugarcoating just straight facts and the strategies we used to flip the script when things weren’t looking too hot

The initial spark

It all kicked off with a client we onboarded back on August 1st. Things started off strong but come September we hit some serious turbulence. Engagement was down and so were the results. This wasn’t just a minor hiccup either it was a test of our agility and commitment

The middle game

Here’s where it gets interesting. Instead of panicking, we doubled down on our efforts. We amped up our weekly meetings, rolling up our sleeves to dive deep into strategy adjustments. We tweaked our messaging, optimized our outreach and made sure we were all about transparency and collaboration. It was all hands on deck everyone pulling in the same direction.

The turnaround

Fast forward to late October with the renewal deadline looming like a shadow. Through sheer grit and revamped strategies not only did we stabilize the situation but we also secured a renewal. It was a collective sigh of relief and a massive win for the team. Why? Because it validated our approach—being proactive, hands-on and relentlessly focused on our client’s success

Here’s the scoop for you

Every challenge is a learning curve. Here’s what you can take away from our little adventure:

1. Stay transparent: Keep those lines of communication wide open. Whether it’s good news or bad being upfront builds trust and cements your partnership.

2. Be adaptable: Don’t shy away from tweaking strategies. What worked yesterday might not work today. Stay agile—adapt, overcome and evolve.

3. Celebrate every victory: Every renewal, big or small is a victory. It reaffirms your strategies and boosts team morale.

So, there you have it—a peek into our playbook when the going gets tough. Got a similar story? I’d love to hear how you’re navigating your sales challenges or if there’s a tactic that’s been a game-changer for you

Let’s keep those conversations going—because that’s how we all grow. Hit me up and let’s share those wins and lessons. Keep pushing, keep innovating and let’s close this year on a high note! 🤘

Explore. Engage. Evolve.

🎥 Must-Watch Video: "OUTWORK AND GRIND!" by Mark Cuban

In this no-nonsense video Mark Cuban breaks down the essence of competition and perseverance in business. It's a must-watch for anyone needing a motivational boost or real-world advice on outperforming the competition. Watch it here and think about how relentless effort could refine your sales strategy👇

📚 Book of the Week: "Stop Selling, Start Asking" by Roman Kmenta

This book dives deep into the art of asking the right questions—a critical skill. It's packed with psychological insights and practical techniques that can transform your sales interactions. Grab your copy here and start changing the way you engage with clients 🤘

Bonus Sales Tactics 🤑

1. Calculate your sales equation: Start tracking your "sales math" to manage your activities more effectively. Break down your monthly targets into daily actions across different channels (emails, calls, social media). This will not only help you meet your quotas but also give you a clear picture of your performance and areas for improvement
   

2. Revive ghosted prospects: Halloween's not just for spooks—it's a great time to reconnect with prospects who've ghosted you. Send them a themed message that's light and engaging, perhaps something like, "Thought you'd disappeared like a ghost! Just wanted to bring us back to the land of the living—let's catch up!"
   

3. Harness holiday energy: Use the festive mood to keep your prospects engaged. Share content that ties into the season while still being relevant to their needs like "How to Avoid the Scare of Missing Year-End Goals" or "Treat Yourself to a Win This October"

And that's a wrap on this week's issue! Whether you're trick-or-treating with the kiddos or just treating yourself to some downtime remember the grind doesn't stop and neither do our goals. Keep pushing, keep innovating and let's close out this month stronger than ever

Got a killer story or a tactic that's crushing it? Hit me up—I love hearing how y'all are turning strategies into wins

Catch you next week GTM fam. Stay sharp, stay hungry and let’s keep those wins coming! 🚀

Tom ✌️

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

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