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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Its Monday. Its May
And its time to move

Cinco de Mayo today but let’s be real…

In sales?
Its not tacos and cervezas
Its targets, territory and traction

Q2 is underway and this is your reset window

Last week’s chaos is behind you
New pipeline, new posture, new shot to play smart

So in this issue I’m giving you “The May 5” play a simple framework to

→ Reignite momentum
→ Hit the ground booking
→ And set up a Q2 that actually compounds

Lets dive in 👇

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“The May 5” Play: Your 5 Buckets to Book From This Week

Early May is where most reps stall

They chase new leads. Fire off cold emails
Meanwhile warm convos from Q1 + early Q2 are just sitting there

Here’s how to fix that

I call it “The May 5” 
5 buckets of pipeline you already own that you should be working right now

1. Ghosted From March + April

✅ Had a convo
✅ Got a verbal maybe
❌ Then… nothing

What to send
“Hey [Name] was revisiting our thread from March you still exploring [insert friction point] this quarter?”

🔥 Bonus: send this one as a video. Shake the dust off 😎

2. Lukewarm “No’s”

Not a hard no
Just “circle back later” energy

Well… it’s later now

What to send
“You mentioned [reason for passing] back in February any shift on your end heading into May?”

3. Old Opps in CRM

Deals that made it to Stage 2–3… then fizzled

Dont let em rot in the pipeline
Scrub em. Reopen em. Reconnect

What to send
“Noticed we left things open last time worth a fresh look this month?”

4. Engaged But Never Replied

Clicked your links
Watched your demo
Never took action

Signals were there. They just didn’t convert

What to send
“Noticed you checked out [asset/page/tool] last week anything I can help clarify?”

5. Hand Raisers You Slept On

They were down to chat
But reps dropped the ball or follow up was slow

Own it. Clean and simple

“Noticed we dropped the ball on this wanted to make sure you weren’t left hanging. Still open to chatting?

👉 Why this works

Because May isnt about more activity
Its about better timing

And you’ve already got leads that were halfway there

You just need to relight the fire

Run this with your team on Monday
→ 5 buckets
→ 5 nudges
→ 5 chances to start the week off booking

Just follow ups that actually land

Send it to your team
Drop it in Slack
Use it in your Monday sales meeting

Lets get to work 💪

Explore. Engage. Evolve.

🎥 Video of the Week – “Key Mistakes That Cost You Deals”
From this week’s Sell Better Live Show w/ me, James Buckley & Tom Alaimo

→ Why most reps lose deals after the first call
→ How to use AI to reverse engineer what really happened
→ My go-to ChatGPT prompt stack to diagnose weak discovery, missed signals & dead deals

Watch the recording Click here

Bonus: grab my full prompt doc here 👇

📚 Book of the Week – “Mindset” by Carol Dweck

If you’re stuck in “why isn’t this working?” mode this one’s for you
The shift from fixed to growth mindset changes everything in sales
Required reading for founders, reps and leaders who want long game results 💪 

Bonus Sales Tactics 🤑

1. The “Second Voice” Re-Entry
   
   Text is easy to ignore. Voice? It hits different
   Use LinkedIn or phone to drop a short 15–30 sec memo
   
   “Hey [Name] was thinking about our convo from earlier this year just wanted to check if [friction point] is still something you're navigating. Talk to ya soon”
   
   Why it works: Its low friction, human and can’t be faked by automation. You’ll stand out instantly

2. Video Reply Stacks (powered by Sendspark)
   
   Instead of bumping with a “Just checking in…” text record a 30–60 sec video
   
   ✅ Call out the last interaction
   ✅ Re-state their pain or priority
   ✅ Reopen the door with a soft CTA
   
   “Hey [Name] just wanted to follow up on our thread from last month. You’d mentioned [insert problem] just curious if anything’s shifted. If now’s still not the time no worries just let me know either way! Talk soon!”
   
   Why it works: No one else is doing it consistently. Videos get watched and replies go up

3. The “could we be better?” Internal audit
   
   If pipeline’s soft look inward. This one’s for leaders
   
   * Pick 5 closed lost deals from Q1
   * Listen to the first call
   * Log where things fell apart (discovery? next steps? value?)
   * Share 1 insight with your team every morning this week
   
   Optional prompt for reps
   “Pick one lost deal you think could’ve closed. What would you do differently if you ran that call again?”
   
   Why it works: Great way to drive coaching without scheduling another meeting. Just real learning in motion

Quick Plug – New Screenspace Demo is LIVE 🎥

I just launched a brand new interactive tour of The SD Lab using ScreenSpace
(Shoutout to Darren Fenton w/this one!)

Check it out here 👉 Take the Tour

Gives prospects a full walkthrough of what we do with no calls or slides needed

Bonus Opportunity – Summer Outbound Accelerator (Florida Trip!)

Still got room for 1–2 teams for our Summer SDR Sprint happening in June

✅ 4-day remote or in person training
✅ June 24–27
✅ Focused on messaging, cold calling, objection handling & campaign planning

Perfect for teams with 10–20 reps looking to sharpen the saw before Q3 hits

$7,500 flat fee
Hit reply if you want in or know someone who might

May isnt about starting over
Its about restarting smarter

You dont need more tools
You dont need new leads
You dont need perfect conditions

You need one thing → clarity

So this week run “The May 5”
Get your focus back
And let that first win fuel the next one

Forward this to your team or drop it in Slack
Run ‘The May 5’ together and let me know how it goes 🫡

Tom

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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