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Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

We’re officially in the back half of the year

Q2 is done
Some reps crushed it
Some missed the mark
And most teams are somewhere in between battling fatigue, chasing consistency, and trying to find their groove again

This week’s edition is built for exactly that moment.

If your outbound motion is feeling a little stale…

If your team’s stuck in “auto-dial” mode with low conversions…

If you’re not sure what needs to change but you know something does…

This is your reset button

No fluff. No theory.

Just 👇

→ 3 high-impact outbound resets to re-ignite momentum
→ A rep-friendly framework to reboot call strategy
→ And a few new-school tactics to revive your team’s edge

Let’s rip it 🔥

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Reset #1: Rewrite the Opener

Most reps start cold calls like they’re filling out a form.
Same line. Same tone. Same results.

It’s time to break the pattern.

• Disarms the reflex objection

• Makes it conversational

• Gets permission to continue

Challenge: Have every rep try 5 “permission-based” openers this week and log results. You’ll see engagement lift instantly.

Reset #2: Rebuild Your Priority Matrix

Reps waste time on leads that aren’t winnable.

Run this 20-minute exercise with your team:

Step 1: List 10 outbound opps they’re currently chasing
Step 2: Score each using this simple rubric:

• Urgency: Are they solving this problem now? (1–3)

• Access: Can you reach the real decision maker? (1–3)

• Alignment: Do they fit the problem you solve best? (1–3)

Step 3: Rank by total score.
Anything under 6? Deprioritize or drop.
Anything 8+? Double down this week.

It’s not about doing more dials.
It’s about chasing the right ones, harder.

Reset #3: Refresh the Why

When your team starts sounding robotic, it’s not a script problem — it’s a belief problem.

This week, ask each rep:

“What’s the biggest problem we actually solve? Who’s the last customer that reminded you we’re making a real impact?”

Let them write it out.
Then challenge them to bring that energy into the next 10 calls.

It’s not about more polish.
It’s about more conviction.

Explore. Engage. Evolve.

 🎥 Video of the Week

A sharp, 10‑minute breakdown of the top trends shaping sales for the second half of the year—including personalization, execution, coaching, and buyer-centricity. A perfect match to complement your Reset strategies and refocus your team for H2.

Why it’s worth it

• Emphasizes execution over visibility, echoing your Reset #1 and #2 focus.

• Highlights personalization and buyer signals, reinforcing your belief-driven messaging strategies.

• Stresses coaching with context and avoiding strategy drift—core to your “Reset the Why” play.

📚 Book of the Week - Strong by Anna Glynn

Perfectly timed for a mid-year mindset reset, this new release focuses on how to lead with clarity and purpose through uncertainty. It’s all about building personal momentum.

A must-read if your team needs a little spark to finish the year strong

Bonus Sales Tactics 🤑

1. Run a 15-minute opener refresh

2. Do a live score-and-sort of 3 opps per rep

3. Pair up reps to roleplay fresh energy using customer examples

4. Set a weekly challenge: “Most revived opp wins”

Track calls. Review tone. Celebrate the lift!

Now’s the perfect time for a clean slate.

Not a total overhaul. Just a few focused resets:
→ Rebuild belief
→ Rework the routine
→ Reignite the rep behind the dial

Because outbound only works when it’s alive.

So challenge your team to make 3 small shifts this week and watch the momentum start to move.

Let’s get after it.

-Tom, your sales homie

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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