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Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Fam,

Happy November! We just wrapped up a wild October and are rolling straight into the holiday vibe with some cool updates. This past week was full-on—lots of deep dives into how we do things and tweaking our game plan. It’s the tough stuff that makes us better right?

I’ve got to share this story about one of our clients too! At the start of Q2 they were kind of struggling barely hitting half their sales targets. They reached out, and we teamed up and set up some serious workshop time. We've been meeting up with their 15 SDRs every week, teaching and tweaking stuff right there on the spot.

And guess what? It paid off big time—they nailed 85% of their targets this quarter! It shows just how much you can turn things around with some consistent coaching and a bit of elbow grease.

Now we’re kicking off November on a high note. Ready to dive into what’s next?

Let’s roll into it 🤘

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Leveraging Training to Transform Sales Outcomes

Ever wonder how a team that's hitting just about half their targets turns it around to smash 85% in just a quarter? Let's dive into a real story that’s close to home- literally it's about one of our clients and it's a testament to what focused training can achieve

A rocky start: It all began in Q2 when the CMO of a struggling team reached out. Their numbers were down, spirits were low and inconsistency was their only constant. They needed a turnaround and they needed it fast.

The game plan: I hopped in with a simple yet ambitious goal: to revamp their sales process through intensive training. We rolled up our sleeves and scheduled weekly deep dives—two hours every week with the SDR team plus strategic sessions with leadership. We covered everything—cold calling, email crafting, leveraging social media, the works.

Real-time learning and application: These weren’t just lectures; they were interactive hands-on sessions where we applied learnings in real time. The team wasn't just listening - they were doing. Each week they pushed their limits, asked tough questions and grew stronger.

The turnaround: By the end of Q3 they just hit 85% of their targets. From the frontline SDRs to the top brass everyone aligned, fired up and ready to win. They’re not just meeting targets now—they’re making plans to expand the team.

Why it worked: This isn’t just a feel-good story—it’s proof that with the right training and a little tenacity any sales team can go from floundering to flourishing. The key? Real engagement, practical tools and genuine support from leaders who are willing to invest in their people.

Training isn’t just a nice-to-have: In the sales world training isn’t just another line item it’s a critical investment. If you’re leading a team ask yourself: Are we just managing or are we truly empowering our people? And if you’re on the front lines don’t settle for the status quo. Demand the support you need to excel.

Your move: Whether you’re part of a struggling team or just looking to up your game remember training is the tide that lifts all boats. Here are a few tips to start transforming your sales team today:

1. Set clear goals and communicate them: Make sure everyone knows what success looks like and how they can contribute.

2. Regular skill-building sessions: Invest in frequent training sessions that help your team refine their techniques and strategies.

3. Foster an environment of continuous feedback: Encourage open dialogue about what’s working and what isn’t and be ready to adjust strategies accordingly.

Training and enablement are about building a culture that values growth, learning and success. Ready to make 2025 the year of record-breaking performances? Start putting these tips into action and watch your team transform. And hey if you feel you need a hand give me a call 😎🤘

But no matter what—invest. Get your team or yourself the support they need and you deserve. Let’s not just aim for better sales numbers; achieve a complete transformation

Explore. Engage. Evolve.

🎥 Must-Watch Video: How To Get Ahead of 99% of People by Codie Sanchez

This gem isn’t just a pep talk; it’s a playbook for those ready to level up their game significantly. Codie drops some serious knowledge on what it takes to outpace the competition and each point she makes can directly translate to how you approach your sales strategies this month

📚 Book of the Week: Pick Up The Phone and Sell by Alex Goldfayn

Forget the fear of cold calling; this book is about turning the phone into your most powerful sales weapon. If you’ve been avoiding calls let Alex show you how to transform them into your biggest revenue driver

Bonus Sales Tactics 🤑

• Front-load your month: Begin each month with a clear aggressive plan to hit at least 50% of your quota by the mid-month mark. Start by identifying your top prospects and high-priority tasks. Schedule your most challenging calls and follow-ups within the first two weeks. This strategy reduces end-of-month pressure and creates momentum for sustained success.
  

• Leverage Intent Signals: In this critical Q4 period make sure you're prioritizing your hottest leads by closely monitoring intent signals. Use tools that track website visits, content engagement and product inquiries to identify which accounts are most active. Tailor your outreach to their specific interests and behaviors to increase conversion chances.
  

• Capitalize on OOO insights: When you receive an out-of-office reply use the information strategically. Note the return date and schedule a follow-up for when the prospect is back. Also pay attention to any alternative contact details provided. Reaching out to suggested colleagues can help you expand your network within the target company and keep the conversation going.

And that's a wrap on this week's issue! Remember the best strategies are the ones you actually use so pick a tip from today and put it into action. We're all in this grind together and sharing what works just makes us all stronger.

Got a win from one of these tactics or a story to share? Hit me up—I love hearing from you all. Until next time, keep pushing, keep selling and let’s crush this final quarter together!

Catch you next week GTM fam—let’s make it legendary!

P.S. Don’t forget that tomorrow is voting day! Your voice matters so make sure to hit the polls and make it count. Let’s do our part!

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

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Here’s what we can do together ⤵️

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3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

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