Welcome to the GTM Launchpad newsletter! Each week, I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey GTM Squad!

Hope everyone enjoyed a hearty Thanksgiving filled with great vibes and even better company! The fam and I celebrated with the in-laws. Ate leftovers all weekend long 😆

Here’s the scoop from The SD Lab last month

• Client 1 we made about 2,500 calls and snagged 8 solid meetings. Niche targeting is the game changer here.

• Client 2 ramped up to 8,764 dials and secured 13 new chats. That’s what we call scaling up!

• We’re tuning up our email game with some expert help to boost those reply rates from 3-5%. More on that soon!

Plus a big shoutout to Pamela our VA supersta crushing it with SOPs and system setups gearing us towards an epic 2025!

Let’s dive into what we’ve got lined up for you this week

This Week's ZoomInfo Feature: Copilot in Your Corner

Ever wonder how I keep up with the sales game at warp speed? It’s all thanks to ZoomInfo’s Copilot. This tool is not just a plugin it’s your back-office superhero slashing time spent on admin tasks making your sales efforts as efficient as a Tesla on autopilot.

Why you should care: Copilot lives right in your workflow especially now with the new Chrome extension for HubSpot. It handles the grunt work letting you focus on sealing deals and forging relationships.

Feel like giving it a whirl? Check out ZoomInfo's Copilot here and discover why it’s my secret to less time typing and more time winning.

Get back to what you do best connecting with customers and smashing those sales goals! 🤘

Power of a Tailored Sales Playbook

As we gear up for 2025 let’s get strategic with sales playbooks. You’ve told me how chaotic it can get without one. It’s like heading into a game without a plan pretty risky right?

Here’s how I’d build a playbook if I were setting one up today 👇

1. Outline Your Sales Stages: What are the critical steps from first contact to closing? Lay them out.

2. Document Winning Strategies: What’s worked? What hasn’t? This section is your goldmine.

3. Detail Your Tech Stack: From CRM to dialers make it clear what tools your team should use.

4. Update Regularly: Markets change so should your playbook. Make it a living document.

5. Accessibility is Key: Keep it easy to find and use. If it’s buried it’s useless.

Thinking it’s a lot of work? I hear you, and I’m here to help. This December, I’m crafting custom playbooks for just $2,500 a steal considering it’s usually over $5k. Drop me a line if you’re interested.

Or if you’re more of a DIYer grab my B2B Sales Playbook on sale for $149.99 right here. It’s packed with insights and ready-to-implement strategies.

P.S. Avoid common pitfalls by checking out this checklist on sales playbook no-nos. Trust me it’s a lifesaver!

Looking forward to seeing your teams crush it in 2025 with a playbook they can count on!

Explore. Engage. Evolve.

🎥 Must-Watch Video: Chris Do at the RGD Conference talks about leveling up your creative game. A must for anyone in high-stakes deals

📚 Book of the Week: "Blueprints for a SaaS Sales Organization" by Jacco van der Kooij is your guide to building a thriving sales team. Grab it here.

Bonus Sales Tactics 🤑

1. Master your copywriting game: Inspired by Sell Better learn to craft concise, impactful copy. Dive into daily practice and maybe check out "Everybody Writes" by Ann Handley for straightforward advice.
   

2. Economize your words in cold emails: Each word in your cold email costs $1 from a $100 budget. Keep it concise, relevant, and human. A smart P.S. can double your response rate.
   

3. Leverage market dynamics for smarter outreach: Dive deep into whether your product or service truly fits the market you’re targeting. Use data-driven insights to gauge if customers are getting genuine value from what you offer. If the engagement isn’t there or if the sales cycle is dragging it might be time to pivot your approach or even your target market. Consider conducting short, focused customer interviews or surveys to get direct feedback on how well your product fits their needs and solves their problems. Remember a great market can pull even a mediocre product into success so align your sales tactics to capitalize on market strengths.

That's a wrap!

Keep pushing, stay engaged and let’s close out this year stronger than we started. Got any wins or insights from this week’s tactics? Hit reply and let me know. I’m all ears!

Catch you next Monday!

P.S. What's the one strategy you're planning to carry into 2025? Drop a comment and let’s chat!

Thanks for reading, see you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you're looking to make your sales efforts more effective without the usual runaround The SD Lab is your go-to spot

Here’s what we can do together ⤵️

1. Sales Accelerator Program: In just 14 weeks we'll power up your business by refining your sales process, spicing up your tech, and beefing up your team’s skills

2. Custom Sales Playbooks: Need a game plan tailored just for your team? We’ll craft a sales playbook for you within 45-60 days that’ll fit your business needs

3. Targeted Coaching Workshops: Pick from our workshops to sharpen your team's skills in key areas like cold calling, social selling, and more. Each session is designed to deliver immediate, actionable tips.

4. Outsource the Grind: Let us take the wheel on your outbound sales. We offer dedicated support to handle your lead gen, leveraging top tools to boost your meetings and pipeline by up to 30% in 3 months (10 to 50 SQLS a month AVG)

Curious to see how we can help you hit those ambitious targets?

FORWARD TO A FRIEND 👉 [Click Here]