The GTM Launchpad is where we open the hood on B2B revenue - fixing structure, sharpening outbound and building pipeline that actually holds up
Alright… quick one
I’m running something tomorrow that I don’t normally do
I’m opening the hood and fixing outbound live
Most teams don’t have a volume problem
They have an aim problem
Bad ICP
Spray-and-pray lists
Random titles
“Let’s just add more contacts” energy
So instead of writing another post about it…
I’m doing it live
Pipeline Garage (Live)
Fix your ICP + Build a List That Actually Converts
🗓 April 16
⏰ 10AM PT
📍 Live on Zoom
Here’s what we’re actually doing:
• breaking down what a real ICP looks like
• building targeted lists live
• showing how to find the right people (not just more people)
• fixing a few of your lists in real time
No slides
No pitch
No polished BS
Just real work
If your outbound feels busy but fragile…
you’ll get a lot out of this
Bring your list if you’ve got one
We might fix it live
Tom 🤙
Thanks for reading. See you again next week at 8 am MST!
- Tom Slocum ✌️
How The SD Lab Helps
If your outbound motion feels busy…
…but fragile
If your CRM looks full…
…but forecasting still feels shaky
If your team works hard…
…but pipeline doesn’t feel predictable
That’s what I fix
I work with founders and sales leaders in B2B (Series A–B, 5–20+ reps) who need structure before scale
Not more activity
Not more tools
Structure
Here’s how we do it:
Revenue Rebuild (45 Days)
This is the core engagement.
A hands-on rebuild of your outbound foundation so pipeline becomes structured, measurable and owned by the team not held together by heroics.
Inside 45 days we:
Lock in ICP and segmentation
Define deal stages with real exit criteria
Install signal-driven targeting
Simplify outbound into one focused lane at a time
Build systems your team can actually run
Best for:
Stalled or inconsistent pipeline
Founder-led outbound that needs structure
Forecasts built on vibes instead of milestones
Focused Workshops
When you don’t need a full rebuild just a sharp correction
Cold call intensives
Messaging and email teardown sessions
SDR workflow audits
Founder-led outbound calibration
Designed for fast clarity and immediate execution lift
Outbound Underground
Our private Slack community for reps and leaders building outbound in the real world.
Weekly office hours
Templates and teardowns
Honest feedback from operators
No gurus
If you’re reading this thinking, “Does this apply to us?”
It probably does
Book a 20 min Pipeline Diagnostic
No pitch. Just alignment
