Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Your team doesn’t need a pep talk right now. They need a plan

You ever have one of those weeks where you're doing everything right... but still second guessing if it's working?

That was me last week

Crushed a couple big meetings. Got a verbal. Sent the paperwork. Locked it in

Then boom! April Fool’s Day came.. The deal fell apart outta nowhere

But here’s the thing I didn’t spiral. I shifted
Because this is what Q2 is about
Not chasing motivation
Not riding highs and lows
Just staying locked in and building something that lasts

And speaking of building…

👉 This is the 100th issue of The GTM Launchpad
What started March 6th, 2023 as a simple weekly drop…
Has now hit 100 straight weeks of real talk, no BS sales tactics and helping sellers win

If you’ve been rocking with me from the beginning or just found this newsletter last week THANK YOU! Let’s make this one count

Here’s what we’re hitting this week

• What I learned from last week’s wins and gut punches

• How to sharpen your outbound engine right now

• Tactics to book more, show up better and lead stronger

• A downloadable checklist to clean up your outbound OS

Let’s rip 💪

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Build Your Outbound OS

Q2 just kicked off. You've got clean runway ahead
No fire drills. No EOM pressure
Which makes this the perfect week to build

Here’s what I’m doing right now at The SD Lab and what you might want to run with too

1. Feed the machine
Everyone’s using AI
But are you training it?

I took 300+ call transcripts, 2 years of workshop notes and 1,500 LinkedIn posts and fed it into my stack

• Sybill → Call breakdowns

• Oliv → Pipeline trends

• Zoom + Slack → Language gaps

• AuthoredUp → Post performance

Now I’m seeing patterns I missed for months
Where reps lose calls. Which CTAs actually work. What hooks actually resonate

You’ve got data. Start using it

2. Fix your outbound foundation
If your emails are bouncing or open rates suck (hi 7%)…
You don’t need new copy. You need new infrastructure

Just last week we moved a client from Apollo → Maildoso + Instantly

• Went from 7% → 70% open rate

• CTR jumped to 40%

• Finally started getting replies

Same messaging. Same team. Just better delivery.

Give your reps better gear.

3. Double down on your best channels
Carlos booked 5 meetings this week
You know where they came from? Marketing titles

So we ditched ecomm and fabric leads. Rebuilt the list. Tightened the messaging.

Now we’re back on track

✅ Double down on what’s working
❌ Cut what’s not

4. Make process your superpower
I’ve been documenting like crazy lately
Swipe files. Templates. Coaching decks
All the stuff that normally lives in your head

By the end of Q2 I’ll have

• A new SDR onboarding experience

• A free self guided outbound tour

• Guides and templates to hand out like candy

You want scale? Start here

No more winging it. Build your system

Bonus Download: Build Your Outbound OS

If this week’s issue hit home?
Don’t just nod along build the system

I pulled together a tactical checklist I use every Monday to make sure outbound doesn’t fall apart by Wednesday

Download the GTM Outbound OS Checklist 👇

Use it to

• Clean up your list

• Tighten your cadences

• Spot what’s not working

• And hold the team accountable

No fluff. No 19 tab tracker
Just a clean system to make pipeline predictable 💪 

Explore. Engage. Evolve.

🎥 Chris Orlob: 7 SaaS Sales Techniques to Scale Revenue
Chris shares seven real deal sales plays that helped take Gong from $200k → $200M ARR

Hannah Ajikawo – Edge of Growth Podcast
I recorded an episode with Hannah last week talking cold calls, founder-led sales and what it really takes to build something that lasts. Drops soon
👉 Connect with Hannah

"$100M Leads" by Alex Hormozi
Struggling to open pipeline? This is your new bible. Tactical as hell. No fluff. Just plays
👉 Grab it here

Bonus Sales Tactics 🤑

1. The “Quick Win Sweep”

Most teams chase net new like it’s gold.
But sometimes the fastest wins are already in your CRM.

Run this 3-touch mini-campaign

• Email #1: Re-engage deals marked “not now” from Q1
  → Subject: “Worth revisiting?”
  → Body: “Hey [First Name] saw we hit pause on [XYZ]. Curious if it’s worth a fresh convo now that we’re into Q2?”

• Email #2 (Day 2): Drop a new win or update

• Call (Day 3): “Just circling back on [deal/topic] from last quarter. Still relevant?”

You don’t need more leads
Just revive the ones who already raised their hand

2. The “Slack Script Slam”

Tired of hearing “They don’t know what to say on calls”?

Fix that in 30 minutes

Here’s how

1. Pick 1 objection (“Already using [competitor]” works great)

2. Drop it in Slack

3. Each rep records a 30 sec Sendspark with their best response

4. Review the top 2 in your next huddle

✅ Fast roleplay
✅ Mini objection handling library
✅ Reps thinking before they speak

No hour long trainings needed. Just intent

3. Call Coaching > Call Tracking

Your call dashboard isn’t broken. Your coaching is

If you’re not listening to real calls and giving feedback weekly you’re just managing

Here’s the cadence

• Pick 3 reps

• Review 2 calls each

• Drop 1 piece of feedback per call

🚫 No more “just make more dials”
✅ Help them win with the ones they already made

Final Word

Play the long game. But sprint this week

I had a deal fall through this week. A verbal. Paperwork sent. Then just like that—pulled.

Did it sting? Of course
Did it derail me? Not a chance

Because this is what we do right? We keep building. We keep sharpening.
We don’t get bitter. We get better

100 issues down. 100 more to go. Let’s make Q2 count

And if this issue hit home for you?
Forward it to your team. Drop me a reply. Let’s chop it up

Till next week 🤘

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

Step Into The Lab

If you’re tired of spinning your wheels on outbound and need a real sales engine that drives results The SD Lab is built for you

Here’s how we help B2B orgs and SDR teams level up fast ⤵️

1️⃣ Outbound done-for-you – We handle your outbound lead gen booking up to 10-20+ sales qualified meetings a month so your team focuses on closing not chasing. We provide the talent, the tech stack and a process that works

2️⃣ The Revenue Accelerator – 8-12 week consulting, enablement & sales training program built for orgs and sales teams that want to

✅ Book more sales qualified meetings (20-30% lift in SQLs)
✅ Close more deals (better handoffs = better conversions)
✅ Sharpen their process (cold calls, email, social, all dialed in)

3️⃣ Custom Sales Playbooks – Need a structured sales game plan? We’ll build you a tailored playbook in 45-60 days that fits your ICP, messaging and outbound motion

4️⃣ Targeted Sales Workshops – Whether your team needs a cold calling clinic, outbound messaging tune up or social selling boost I run one-off training sessions that deliver actionable, immediate results

Want to see what this could look like for your team? Let’s talk

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