Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Hey I’m just gonna be real with you for a sec…

Truth is I’ve got a few things I’m working through right now and instead of stressing I figured I’d pour that energy into something that actually helps people

So I brought back The Outbound OS for a few days only

It’s my full outbound operating system. Frameworks, scripts, GPTs everything I use when I train SDRs and sales teams across SaaS, services and beyond

This isn’t a bunch of recycled templates or AI fluff I can assure you

It’s 18 years of outbound reps, wins and bruises all packaged in a way your reps can actually use tomorrow morning

🎥 Here’s a quick 5 minute walkthrough I recorded to show you what’s inside not just tell you cuz I know skepticism creeps in here.. so take a peek and see all that is inside

Here’s what you get for $99

• 40+ cold email frameworks built on my HERO method (tested on over 1M sends)
• 20 cold call openers + objection handlers from 500K+ live dials
• 25+ LinkedIn DM frameworks that actually start conversations
• Two TomGPTs -one for cold email, one for cold calls trained on my personal frameworks
• And as a Halloween bonus: a free 90 minute workshop with me for your team (AMA, call reviews, coaching whatever you need)

I know $99 might sound like “another sales thing” but here’s my promise

If you grab it, give it to your reps and they don’t walk away sharper, more confident and booking more meetings... DM me directly

I’ll make it right

No BS, no “guru” talk just real outbound for real people trying to get results in a noisy market

The early feedback’s already wild Paul (one of my subscibrers here picked it up last week and one of my community reps Max used the Cold Email GPT live in office hours yesterday to build a full campaign for fencing contractors in under 5 minutes

We both sat there like “damn this actually works” 😆

So yeah I know what’s in here can move the needle

I’ve used this same system with teams at Kustomer, ServiceChannel, Business Bricks, Kentik and Rockledge and they saw up to 20–30% lifts in booked meetings within weeks

Here’s the link

You can expense it, gift it to your SDRs or just use it yourself to freshen things up before Q4 closes

Best case? You’ll see a few extra meetings land next month

Worst case? You spent $99 to learn something new and inspire your team not a bad trade right?

P.S. If you’re still on the fence DM me and I’ll send you a free snippet from the kit. I’d rather you see what’s inside than just take my word for it. I’ll leave this live through the weekend after that it goes back in the vault

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

How can The SD Lab help you?

If your outbound pipeline is stuck we fix that

The SD Lab works with founders, sales leaders and enablement pros to install outbound systems that actually generate pipeline

Here’s how we help teams level up fast 👇

🚀 The Revenue Accelerator

2 to 12 week outbound consulting sprints for B2B orgs with 10–20+ reps

✅ Lift SQLs by 20–30%
✅ Coach reps with real call reviews + AI scorecards
✅ Rebuild outbound messaging + targeting
✅ Deliver a scalable system your team can own

👉 Best for: Series A-B SaaS orgs, new SDR teams, stalled pipeline

📓 Custom Sales Playbooks

4 to 8 week builds of cold call flows, email copy, objection handling and targeting strategy

You bring the ICP, we build the message and motion
Final asset = plug-and-play playbook your team can use or scale

👉 Best for: founders, enablement leaders, agencies building outbound

🎯 Targeted Workshops + Power Hours

Live tactical sessions for your team. No fluff, just results

💥 Cold call clinics
💥 Email teardown sessions
💥 Social selling & DM strategy
💥 SDR workflow optimization

👉 Best for: fast enablement, rep upskilling, team offsites or new hire ramp

🧠 Outbound Underground

Our private Slack community for reps & rising sellers

🔓 Weekly office hours
🔓 Tech tool perks
🔓 Peer feedback, templates and real talk

🎟️ Join here » — free & paid options available

Curious what this could look like for your org?
Book a 20 min strategy chat no pitch just clarity 👇

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