Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

It’s officially Q4

This is the quarter where careers get made or where reps and managers end up on the chopping block

I know because I’ve been in the trenches with leaders like you and I’ve seen what happens when outbound isn’t dialed in

• Mitch (SDR at Voltaiq) was struggling. We worked together on a weekly basis for eight weeks. Not only did he turn it around he got promoted to BDR Manager
  

• Darren F. and I have been meeting every Friday for 2 months. We rebuilt his workflows, messaging and tech stack now his outbound motion runs like a machine
  

• One bottom performing rep was on a PIP. After 60 minutes together he was a top performer the next month
  

• I’ve sat in live cold call sessions with reps, fixed objection handling on the spot and even saved a manager $5k in tech spend by cutting the wrong tools and unlocking perks through my partners

This isn’t theory
It’s execution
and it works

That’s why I opened two offers this week exclusively for Launchpad readers 👇

1️⃣ Q4 Outbound Action Pack – $500

In 60–90 minutes you and I will

• Find the 2–3 biggest blockers in your outbound motion

• Build a custom 90-day action plan for your team

• Hand you a swipe file (3–5 sequences, my cold call opener, objection flow)

• Give you the full recording + notes so your team can implement immediately

This isn’t $500 for a “chat”
It’s $500 for clarity, assets and a roadmap you can plug in tomorrow

👉 Claim Your Q4 Action Pack

Only 10 available this week

2️⃣ Outbound Underground – $400 with code GTM

This isn’t “just another Slack community”
Think of it as fractional enablement for your sales team

• Live office hours 3x a week → reps sharpen cold calling, cold email and social selling in real time with me and special guests
  

• 1:1 and group coaching → your reps get feedback and support from me and peers who are in the trenches
  

• Tech stack included → Apollo, ConnectAndSell, Sybill, Sendspark (with more rolling in)
  

• Outbound Vault → proven playbooks, templates and prompts they can plug into their workflows immediately

Reps inside are booking 1–2 extra meetings a week just from reframing outreach and getting live reps in

👉 Enroll Your Reps in the Underground

How it works: when you click you’ll pay + set your rep up. They’ll automatically be redirected into the Slack community so you can either handle it yourself or just forward the link and let your rep take it from there

As a Launchpad subscriber you get $100 off with code GTM → only $400 for the year

Bottom line
You don’t have weeks to waste Q4 is here let’s make sure October counts

– Tom

P.S. 10 Action Packs + discounted Underground seats are open right now. Once they’re gone they’re gone

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

How can The SD Lab help you?

If your outbound pipeline is stuck we fix that

The SD Lab works with founders, sales leaders and enablement pros to install outbound systems that actually generate pipeline

Here’s how we help teams level up fast 👇

🚀 The Revenue Accelerator

2 to 12 week outbound consulting sprints for B2B orgs with 10–20+ reps

✅ Lift SQLs by 20–30%
✅ Coach reps with real cal reviews + AI scorecards
✅ Rebuild outbound messaging + targeting
✅ Deliver a scalable system your team can own

👉 Best for: Series A-B SaaS orgs, new SDR teams, stalled pipeline

📓 Custom Sales Playbooks

4 to 8 week builds of cold call flows, email copy, objection handling and targeting strategy

You bring the ICP, we build the message and motion
Final asset = plug-and-play playbook your team can use or scale

👉 Best for: founders, enablement leaders, agencies building outbound

🎯 Targeted Workshops + Power Hours

Live tactical sessions for your team. No fluff, just results

💥 Cold call clinics
💥 Email teardown sessions
💥 Social selling & DM strategy
💥 SDR workflow optimization

👉 Best for: fast enablement, rep upskilling, team offsites or new hire ramp

🧠 Outbound Underground

Our private Slack community for reps & rising sellers

🔓 Weekly office hours
🔓 Tech tool perks
🔓 Peer feedback, templates and real talk

🎟️ Join here » — free & paid options available

Curious what this could look like for your org?
Book a 20 min strategy chat no pitch just clarity 👇

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