Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

It’s the last 3 day sprint of the month and half the industry mentally checked out on Friday

But not us

Not the operators reading this

Thanksgiving week is sneaky

Teams think nothing meaningful can happen… but the reps who stay focused win December before it starts

and since it’s Thanksgiving week I wanted to share three things with you

1. A few things I’m genuinely grateful for in this career

2. A couple of tactical plays you can use before Wednesday

3. My Black Friday deals (more on that later..low key bangers)

Let’s get into it

Gratitude & Growth in Sales

Here are 5 things I’m grateful for this year that actually matter in sales leadership

1️⃣ The People Who Tell Their Truth

Last Tuesday I sat in a studio in Scottsdale recording What’s Your Story? with Scott Leese and Mike Lindstrom

We unpacked everything

• growing up unstable

• being raised by my grandparents

• becoming a dad

• finding identity in sales

• building SD Lab

• breaking generational patterns

Scott hit me with a line mid-conversation that stuck

“You think you know someone… then you hear their story and suddenly everything clicks”

This job is about people
That’s been the gift of my whole career

2️⃣ The Teams Who Let Me Coach Them

From Kustomer → ServiceChannel → Oliv AI starting last week…
I’m grateful for every SDR, AE, CSM and leader who lets me into their world

The joy isn’t the tactics
it’s watching someone see themselves differently and grow

3️⃣ My Own SDR, Brianda

Short week or not she’s still hammering the phone
She’s coachable, consistent and already booking high-quality meetings

That’s all I ask from any rep

4️⃣ The Audience Reading This

You’re the reason this newsletter hits 35–40% open every single Monday at 8 am

You’ve trusted me with your attention and I don’t take that lightly

5️⃣ My Family (had to)

My daughter Bella had her first cheer showcase this weekend

Red lips, hair slicked back and looking like she owned the mat

I was absolutely the loud cheer dad. Zero shame
Could’ve cried watching her

Moments like that remind me why I build SD Lab the way I do

Quick Tactical Wins Before Thanksgiving

Short week = tight plays

Here are 3 to run Monday–Wednesday

1️⃣ The “Before Turkey” Sequence Boost

If you’re sending emails this week use this CTL line

“I know it’s a short week want me to send the 2–3 specifics I noticed before everyone disappears?”

It’s relevant
It’s low friction
It converts

2️⃣ The “3-Day Sprint” for SDRs

Have your reps pick ONE

• Targeting

• Messaging

• Consistency

and improve it by 10%.
Not perfect. Not overhaul
Incremental
This is how you win LWOM

3️⃣ The “Wednesday Afternoon” Outreach Window

Most leaders don’t realize

Wednesday from 12 pm–4 pm is one of the best pickup windows of the year

Why?

People are relaxed, wrapping up and more open to quick conversations

Give your reps permission to push HARD here

Explore + Engage + Evolve

If you haven’t listened to What’s Your Story? with Scott Leese & Mike Lindstrom yet… line it up! Two genuine operators having real conversations. None of the fluffy “tell us your top 3 tips” stuff. My episode drops in Q1 but this show already sets the tone 👇

Check it out here

And if you’re into those tactical founder-operator conversations… slide over to Will Padilla’s show too! We recorded an in-person episode dropping Dec 3rd but his past interviews are already stacked with gems 👇

Check it out here

I’ll share clips once they drop. Both conversations went deeper than I expected

Last thing for you before we hit Wednesday

Ask your team

“What’s ONE thing we can do this week to make December easier?”

Whatever they give you… run with it!

Small moves now = smooth runway later

Tom’s Play of the Week

The 15 Second “Assumptive Relevance” Cold Call Opener

Try this tomorrow

“Tom here I’ll keep this tight. Calling because of [their exact scenario] quick question…”

Why it slaps

• No permission begging

• Positions you as a peer

• Leans on relevance, not randomness

• Buys 5–7 seconds of clean attention

This is just one of the openers I teach EVERY rep and it hits!

Black Friday Deals (For GTM Launchpad Only)

Short week, clean offers, zero pressure
If one of these helps you or your team win December → grab it
If not → skip it no hard feelings

🔥 Deal #1 | Annual Membership
(Best Value)

Normal: $500 → BF: $300
Includes

• December Playbook Pack

• December Office Hours Recording Bundle

What it is
A full year inside Outbound Underground. My private community for SDRs, managers, and founders who want ongoing coaching, templates, feedback loops and weekly skill reps

Who it’s for
Leaders who want their team plugged into consistent coaching… without paying $15K for a training program

🔥 Deal #2 | Monthly Membership
(Affordable Entry Point)

Normal: $50/mo → BF: $35/mo (locked for 12 months)
Cancel anytime. December perks included

What it is
Same community access, same coaching, same perks just in a flexible format

Who it’s for
Reps or solo operators who want to level up week by week without the annual commitment

If you want to grab either membership just hit the Outbound Underground page 👇
https://www.thesdlab.com/outboundunderground

At checkout use the right Black Friday code

• BF300 → Annual for $300

• BF35 → Monthly for $35/mo (locked for 12 months)

You can enroll reps directly or have them sign up for themselves

and if you want to see what you’re stepping into that page gives the full breakdown.
123 members inside, a stacked library of resources, the Outbound OS bundle free for members and partner tech perks with ConnectAndSell, Sybill, Sendspark and Apollo.

Think of it as the most cost-effective way to get your team weekly outbound coaching without paying enterprise pricing

🔥 Deal #3 | Outbound OS
(Digital Framework)

Normal: $100 → BF: $49

What it is
The exact 3-part system I’ve used to build $3M+ in pipeline, coach teams from
50% → 100% quota and give leaders a repeatable outbound engine

Who it’s for
Any rep, AE or manager who wants a plug-and-play outbound playbook they can execute immediately

🔥 Deal #4 | Power Hour (1:1 Coaching)

Normal: $500 → BF: $100

What it is
A 90 minute deep dive with me where we fix your outbound program, rewrite messaging, tighten your process or solve your biggest GTM problem in real time

Who it’s for
Founders and sales leaders who want clarity now instead of stumbling through December guessing

Reply ‘POWER HOUR’ if you want me to hold a slot for you

🔥 Deal #5 | December Sprint Workshop
(Team Training)

Flat: $2,000
Runs Dec 1–19

What it is
A focused team workshop designed to give your reps a December plan they can execute the same afternoon. Think of it as a jumpstart for ending the year strong

Who it’s for
Teams that want 10–15 SQLs in December instead of waiting for January to start fresh

Reply ‘WORKSHOP’ if you want details

Closing Thoughts

Short week
But that’s not an excuse y’all it’s an opportunity

I’ll be kicking off my 8-week coaching program with Oliv AI…
Just wrapped an in-person pod with Scott & Mike…
Got another one coming out soon with Will…
and I’m still here every Monday with the receipts, the learnings and the plays

What I teach isn’t theory
I’m still dialing. Still coaching. Still testing the same tools I recommend

Have an amazing Thanksgiving with your people
You earned the break

See you next Monday! Last month of the year

Let’s finish strong!

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

How can The SD Lab help you?

If your outbound pipeline is stuck we fix that

The SD Lab works with founders, sales leaders and enablement pros to install outbound systems that actually generate pipeline

Here’s how we help teams level up fast 👇

🚀 The Revenue Accelerator

2 to 12 week outbound consulting sprints for B2B orgs with 2–20+ reps

✅ Lift SQLs by up to 20–30%
✅ Coach reps with real call reviews + AI scorecards
✅ Rebuild outbound messaging + targeting
✅ Deliver a scalable system your team can own

👉 Best for: Series A-B SaaS orgs, new SDR teams, stalled pipeline

📓 Custom Sales Playbooks

4 to 8 week builds of cold call flows, email copy, objection handling and targeting strategy

You bring the ICP, we build the message and motion
Final asset = plug-and-play playbook your team can use or scale

👉 Best for: founders, enablement leaders, agencies building outbound

🎯 Targeted Workshops + Power Hours

Live tactical sessions for your team. No fluff, just results

💥 Cold call clinics
💥 Email teardown sessions
💥 Social selling & DM strategy
💥 SDR workflow optimization

👉 Best for: fast enablement, rep upskilling, team offsites or new hire ramp

🧠 Outbound Underground

Our private Slack community for reps & rising sellers

🔓 Weekly office hours
🔓 Tech tool perks
🔓 Peer feedback, templates and real talk

🎟️ Join here » — free & paid options available

Curious what this could look like for your org?
Book a 20 min strategy chat no pitch just clarity 👇

FORWARD TO A FRIEND 👉 [Click Here]