Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

Mid-January is sneaky

The noise from New Year’s has faded
The “we’ll figure it out” grace period is gone
And suddenly… things are real again

Pipelines are being looked at
Dashboards are getting opened
Leaders are asking quiet questions they didn’t want to ask on Jan 3

This is the moment most teams don’t talk about

Not the reset
Not the planning
The handoff

The moment where intention has to turn into motion

and this week?
I’ve been sitting right in the middle of that moment

The Part Nobody Prepares You For

I just wrapped the build on a full outbound engine for a founder

HubSpot
ZoomInfo
Expandi
Smartlead
Maildoso

All wired
All tested
All live

and here’s the part nobody tells you

The build isn’t the hard part

The hard part is what happens after you hand someone the keys

Because now there’s no excuse left

No “we’re still setting things up”
No “once the system is ready”
No more duct tape

It’s just:

• daily rhythm

• follow-up discipline

• trusting the system when replies don’t come instantly

• staying consistent when novelty wears off

This is where most GTM motions quietly die

Not because they were bad ideas
But because nobody slowed down long enough to help the operator live inside the system

Execution doesn’t fail loudly
It fades

What I’m Seeing With Teams Who Are Actually Making It Stick

Two data points from this week that matter

1. Founders don’t need more activity. They need fewer decisions

The system we built is 90% autonomous on purpose

Why?

Because execution improves when thinking decreases

When a founder knows

• where to check

• what matters today

• what can wait

They don’t burn energy guessing

They show up
They act
They repeat

2. Confidence comes from reps seeing progress not hype

I had another coaching session with the Oliv crew this week

and the shift wasn’t magic scripts or clever lines

It was this:

The rep could feel the improvement

Cleaner conversations
Better follow-ups
Less second guessing

Confidence isn’t motivational
It’s mechanical

You build it by fixing the system underneath the rep

A Quick Personal Sidebar (because life is the point)

On Saturday… my little peanut Bella became a national cheer champion!!

First competition ever
Six months of training
Walked out in first place

I’ve built companies
Closed deals
Hit goals I used to dream about

Nothing touches watching your kid walk onto a floor scared, focused, ready… and then win!!

That moment reminded me of something important:

Preparation doesn’t guarantee results
But it gives you a damn good shot when it matters

Same in GTM
Same in parenting
Same in life

Explore • Engage • Evolve

🎙 Cheer Dads Unfiltered

If you’ve been dipping in..thank you!

We are dropping Episode 5 this Thursday
Episode 6 (next week) is a full recap of our first competition

and this one hit me hard

Our coaches told us:

“It’s been the talk of the town. We’re obsessed.”

That’s how you know you built something real

If you want something not GTM to balance your week

🎧 Spotify
https://open.spotify.com/show/1DSyR04Bi2trUFeIkn9mxm

📺 YouTube
https://youtube.com/@CheerDadsUnfiltered

One Question Worth Sitting With

Ask yourself (or your team):

“What part of our system still relies on memory instead of structure?”

That’s where execution leaks

Tom’s Play of the Week

The 10-Day Lock-In

Forget Q1 planning for a second

Here’s the only play I care about right now:

For the next 10 days:

• Same accounts

• Same message

• Same daily rhythm

• Same review window

No tinkering
No shiny objects
No panic edits

Just run the play

Then review once

Execution compounds when you stop interrupting it

Let Me Land This

January doesn’t reward urgency
It rewards follow through

The teams who win Q1 won’t be the loudest right now
They’ll be the ones who stayed boring, steady and disciplined while everyone else kept resetting

If your system is live….protect it!
If your reps are improving….don’t rush them
If things feel slow? Good! That’s usually where momentum is forming

We’re just getting started

I’ll see you next Monday
Same time. Same place

Let’s keep building 🤙

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

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