Welcome to the GTM Launchpad newsletter! Each week I will share a sales play to help you grow your business, level up your sales game and succeed in the trenches

The SDR Survival Kit

Most SDR teams I talk to right now are grinding harder than ever

More emails
More calls
More tools

But results? Flat! Sometimes worse….

Everyone’s trying AI, new templates, personalization hacks and still wondering why nothing’s landing

So I pulled everything I’ve been teaching SDR teams into one place

The frameworks, talk tracks and examples that actually move the needle
Stuff your reps can run with Monday and see results by Friday

I’m sending everything Monday morning. If you want your reps ready by next week, grab it now

Why I Built This

Your reps don’t need another tool they need a tune up right? A reset on how they’re showing up in the inbox, on the phones and in DMs let’s be real…

What’s Inside

Cold Email
• 30 plug-and-play frameworks (HERO + relevance based)

Cold Call
• 10 openers + objection handlers built for Q4

LinkedIn
• 3 DM examples that actually start conversations

Coaching
• 15 minute walkthrough video from me on how to deploy it
• One hour session with me… think team AMA, rep coaching or 1:1 jam up to you

Bonuses
• “Top 5 outbound mistakes killing your replies”
• Two TomGPTs (Cold Email + Cold Call) trained on my frameworks so your reps can jam with me anytime

What Makes It Different

This isn’t just templates I promise.. .we dont do that around here AI can crank those out all day

This is behavioral coaching in disguise think mindset, frameworks and examples your team can actually apply

By the time they’re done they’ll write better emails, sound more human on the phones and start real conversations on LinkedIn

Proof It Works

• Kustomer: SDR quota attainment jumped from 50% → 90+% in 90 days

• ServiceChannel: went from no structure to consistent meetings in under a month

• S44: booked 48 meetings in 3 months breaking into new markets

All using the same frameworks I’m giving you here

The Best Part

You don’t have to lift a finger! Hand this to your team Monday morning they’ll have new talk tracks, messaging and confidence by lunch

You’ll look like the leader who gave them what they actually needed

No new tools
No noise

Just stuff that works

Do the Math

Here’s why this $99 offer is stupid simple math…

If you’ve got a team of 5, 10, maybe 15 reps…and they each book just 1–2 extra meetings a week over the next few weeks that’s 5–30+ extra meetings your team wasn’t getting before

Even if 20% turn into pipeline and 5–10% close that $99 turns into thousands in pipeline not an expense, just ROI

If I were running this as a workshop it’d easily be a $1,000+ engagement same content, same outcomes

I just wanted to make it a no brainer for y’all who actually give a damn about your reps

Once paid I’ll personally send your full kit (frameworks, video, GPTs + coaching session) straight to your inbox by Monday morning

You’ll be able to hand it to your team before the week kicks off and start seeing results by Friday because your team deserves to start Monday with confidence not confusion right?

Let’s finish the year strong 💪

— Tom

Thanks for reading. See you again next week at 8 am MST!

- Tom Slocum ✌️

How can The SD Lab help you?

If your outbound pipeline is stuck we fix that

The SD Lab works with founders, sales leaders and enablement pros to install outbound systems that actually generate pipeline

Here’s how we help teams level up fast 👇

🚀 The Revenue Accelerator

2 to 12 week outbound consulting sprints for B2B orgs with 10–20+ reps

✅ Lift SQLs by 20–30%
✅ Coach reps with real call reviews + AI scorecards
✅ Rebuild outbound messaging + targeting
✅ Deliver a scalable system your team can own

👉 Best for: Series A-B SaaS orgs, new SDR teams, stalled pipeline

📓 Custom Sales Playbooks

4 to 8 week builds of cold call flows, email copy, objection handling and targeting strategy

You bring the ICP, we build the message and motion
Final asset = plug-and-play playbook your team can use or scale

👉 Best for: founders, enablement leaders, agencies building outbound

🎯 Targeted Workshops + Power Hours

Live tactical sessions for your team. No fluff, just results

💥 Cold call clinics
💥 Email teardown sessions
💥 Social selling & DM strategy
💥 SDR workflow optimization

👉 Best for: fast enablement, rep upskilling, team offsites or new hire ramp

🧠 Outbound Underground

Our private Slack community for reps & rising sellers

🔓 Weekly office hours
🔓 Tech tool perks
🔓 Peer feedback, templates and real talk

🎟️ Join here » — free & paid options available

Curious what this could look like for your org?
Book a 20 min strategy chat no pitch just clarity 👇

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